See what 2.2 million direct-mail pieces reveal.21 industry reports. 371 common direct-mail creatives.
Stop planning direct mail from scattered examples. See what repeatedly reaches mailboxes in your market, then turn those patterns into a focused campaign brief.
Compare formats, offers, reasons to trust the offer, wording, ways people are asked to respond, and common designs without digging through thousands of mail pieces.
Last updated: August 16, 2026
What you get
A practical field guide built from observed direct mail, not a folder of raw tables.
Market benchmarks
See who receives the mail, which formats and offers appear, how the offer builds trust, how long the mail is, and how people are asked to respond.
Common direct-mail designs
Review 15–20 common creatives with visual examples and a short explanation of each design.
An 18-part planning guide
Turn the research into decisions about the message, trust, personalization, legal checks, and what to test first.
PDF plus the full library
Get your selected report by email and unlock all 21 industry reports in this browser for 180 days.
Start with the action you want the reader to take.
Choose the specific market, not a broad average.
We keep markets separate when they speak to different people, ask for a different action, or follow different rules. HELOC is separate from mortgage. Automotive service is separate from car sales.
Each row tells you who receives the mail and what action the mail asks them to take.
Insurance
Loans
Cards and banking
Retail, auto, real estate, nonprofit
Additional industries in the research
These reports summarize physical mail in the study. Software assigned some categories, including industry, format, audience, offer, next step, and reason to trust the offer. Those categories can contain errors. The data does not include responses, sales, costs, or return on investment. Treat each recommendation as an idea to test, not a proven winner.
What the counts can—and cannot—tell you.
The study shows what companies mailed. It cannot show which mail piece caused a response, sale, or return.
What the counts mean
Counts and percentages use all usable mail pieces in the study. Industry tables include only mail with an identified industry.
Some categories are assigned by software
Software used words and page content to identify the industry, format, audience, offer, next step, and reason to trust the offer. These categories can contain errors.
Date comparisons use dated mail
Only mail with a usable date appears in time comparisons. Mail without a date remains in the overall totals.
Recommendations are ideas to test
Each recommendation suggests one change to compare. It is not presented as a proven winner.
Questions about the reports
What is inside each industry report?
Each report explains who the mail targets, what it offers, how it builds trust, how it asks people to respond, which designs appear most often, and what to test first.
Why are there 21 reports for 15 broad industries?
Some broad industries contain markets that need their own report. Insurance, for example, has separate reports for health, life, auto, Medicare Advantage, and property insurance.
Where can I find campaign checklists and planning guides?
Open the Direct Mail Guides page for list checks, campaign steps, and final review. This page focuses on industry research.
Does a high piece count mean this mail works?
No. A high count shows what arrived, not what got a response, a sale, or a cheaper cost per result.
Why do some markets say research only?
Telecom, energy, travel, and investments are included in the study, but Sendvo does not have a separate product page for those markets.