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- 39,718 mail pieces studied in this market
- 15–20 common creatives with examples
- Formats, offers, ways the offer builds trust, ways to respond, and ideas to test
Real estate direct mail,
explained.
The expanded catalog includes 39,718 eligible real estate pieces, with 39,716 analyzed across 3,282 observed sender labels. The median piece is 2 pages. Use this guide to plan one clear control and one-variable tests.
For a homeowner, seller, buyer, or investor in a local market, this piece helps them call or book a conversation about one clear service.
easy to act on.
Who it is for
What it offers
How to respond
Source: Expanded Real Estate sector extract from 2,213,774 eligible records. 2,213,652 records were analyzed; 122 were explicitly unknown. Analysis received August 15, 2026. The expanded catalog has 2,213,774 eligible physical-mail records; 2,213,652 were analyzed and 122 remain unknown. Industry tables cover 1,873,585 records with an assigned industry. Computer-assigned labels can contain errors.
What real estate mail needs to do
A good piece helps its intended audience take one reasonable next step.
The job of the mail
Help a homeowner, seller, or investor decide whether to call, book, or request information.
The main problem
Generic “we buy houses” noise and listing cards with no next step.
The safest first move
Use this first message plan: Service, market, action, and any offer limit. Folded Self-Mailer / Short Brochure is the leading observed format at 45.3% in this real estate catalog. Choose it only when it fits the reading job.
Counts describe observed mail, not results. These figures are not response rates, conversion rates, lift, cost, or return on investment.
Know the exact real estate market
Start with the narrowest reliable market before you use a broad sector average.
This catalog is mostly services, not listing cards.
This page uses the complete Real Estate industry table: 39,718 eligible pieces, 39,716 analyzed records, and 3,282 observed sender labels.
Pieces found by market
See the market table and how to use it
| Market | Pieces | Share | Sender labels | What it means |
|---|---|---|---|---|
| Real Estate Services | 26,819 | 67.5% | 3,182 | The usual brief. |
| Real Estate Listings | 1,875 | 4.7% | 329 | The smaller slice. |
Use the narrowest reliable market row for the campaign. Parent-sector patterns stay labeled as parent context.
Start with the reader and the moment
A useful message begins with a real reason for the mail to arrive now.
A real reason to arrive
homeowner considering a sale
A clear concern
a cash-offer claim with no process
A small next step
Call, book, or request information. One path.
“For a homeowner, seller, buyer, or investor in a local market, this piece helps them call or book a conversation about one clear service.”
Use this sentence in the campaign brief. If it names several unrelated audiences, split the campaign.
See the computer-assigned audience and buying-stage labels
These labels come from words found in the mail. They do not come from verified mailing lists.
| Audience label | Pieces | Share |
|---|---|---|
| Homeowner Or Household | 22,767 | 57.3% |
| Borrower Or Credit Seeker | 5,158 | 13.0% |
| New Prospect | 2,658 | 6.7% |
| Small Business | 1,164 | 2.9% |
| Existing Customer | 1,021 | 2.6% |
| Older Adult Or Retiree | 719 | 1.8% |
| Traveler Or Guest | 531 | 1.3% |
| Donor Or Supporter | 389 | 1.0% |
| Lapsed Or Winback | 163 | 0.4% |
| Buying-stage label | Pieces | Share |
|---|---|---|
| Decision Or Action | 20,099 | 50.6% |
| Awareness Or Education | 15,784 | 39.7% |
| Consideration Or Comparison | 9,632 | 24.3% |
| Renewal or win-back | 250 | 0.6% |
| Retention Or Cross Sell | 245 | 0.6% |
Four common ways real estate mail starts the conversation
Use these patterns to understand the market. Do not copy them without a reason.
A message pattern is the order of the offer, proof, and next step. These patterns come from this real estate catalog. They show what appeared often. They do not show what worked.
Lead with a real incentive
Use when a bonus or gift is the reason to act.
Watch for: The bonus can hide fees or eligibility.Explain first, then ask for one action
Use when this sequence fits better than the leading cluster.
Watch for: Interchangeable if you copy the category wholesale.Trust Led Education
Use when this sequence fits better than the leading cluster.
Watch for: Interchangeable if you copy the category wholesale.Ask for a quote or a conversation
Use when the next step is a quote, not an application.
Watch for: A quote request that reads like enrollment.See all message-pattern data
| Message pattern | Pieces | Share |
|---|---|---|
| Lead with an incentive | 23,276 | 58.6% |
| Explain, then ask for one action | 7,600 | 19.1% |
| Trust Led Education | 5,316 | 13.4% |
| Quote or consultation | 2,251 | 5.7% |
| Rate Led Financial Acquisition | 470 | 1.2% |
| Mission Or Donation Appeal | 446 | 1.1% |
| Renewal or win-back | 231 | 0.6% |
| Customer Cross Sell Or Service | 85 | 0.2% |
| Deadline Driven Offer | 41 | 0.1% |
Use the leading pattern as a control only when it matches the reader and the next step.
15 common direct-mail designs in Real estate mail
See how common Real estate mail packages the offer, proof, response path, and disclosures. These are observed patterns, not performance rankings.
-
Direct home-buyer estimated-value package
Branded-looking envelope, estimated home-value headline, direct-sale explanation, and online response.
Observed in at least 566 unique pieces -
HomeVestors handwritten cash-offer letter
Handwritten-style letter, cash-for-house promise, no-obligation language, and phone response.
Observed in at least 523 unique pieces -
HomeVestors concise cash-sale letter
Two-page letter package, handwritten-style cash offer, closing-cost message, and phone response.
Observed in at least 346 unique pieces -
Opendoor sell-home-directly package
Blue-and-pink offer package, home-value estimate, direct-sale benefits, and phone response.
Observed in at least 232 unique pieces -
Opendoor home-value-change self-mailer
Two-page blue self-mailer, changed-home-value headline, property photography, and online response.
Observed in at least 175 unique pieces -
MarketPro Homebuyers proof-rich education package
Yellow multi-page package, homeowner testimonials, process explanation, proof points, and phone response.
Observed in at least 165 unique pieces
See all 15 common creatives
-
HomeGo home-sale offer packet
Envelope and letter package, estimated offer, home-selling explanation, benefits list, and shop-or-order response.
Observed in at least 148 unique pieces -
Opendoor simple-home-sale comparison mailer
Blue self-mailer, simple-sale headline, home photography, traditional-sale comparison, and online response.
Observed in at least 126 unique pieces -
Sundae home-buying inquiry letter
Personalized letter, home-sale inquiry, seller guidance, branded response page, and phone response.
Observed in at least 110 unique pieces -
Opendoor estimated-value lock-in package
Blue offer package, estimated-value comparison, lock-in headline, benefits table, and online response.
Observed in at least 107 unique pieces -
MarketPro Homebuyers extended education packet
Four-page yellow package, homeowner proof stories, process detail, qualification copy, and phone response.
Observed in at least 90 unique pieces -
Opendoor stress-free sale offer
Blue-and-pink envelope package, home-value estimate, stress-free sale promise, and online response.
Observed in at least 79 unique pieces -
Offerpad cash-offer mailer
Two-page photo-led mailer, cash-offer headline, home-sale comparison, and shop-or-order response.
Observed in at least 77 unique pieces -
RE/MAX agent marketing postcard
Branded property or agent creative, listing-service message, lifestyle imagery, and online response.
Observed in at least 77 unique pieces -
Opendoor lock-in offer package
Blue multi-page package, estimated home-value panel, lock-in offer headline, benefits list, and online response.
Observed in at least 75 unique pieces
Each design groups similar mail pieces. The count covers the reviewed set, so the true total can be higher. A common design is not a proven winner.
Choose a format that fits the reading job
The leading format comes from this real estate catalog. It is not a performance result.
Folded Self-Mailer / Short Brochure
This is the leading format in this real estate catalog. Use it as a control only when the reader needs that amount of explanation.
Real estate pieces have a median length of 2.0 pages and 524.5 characters per page. Median response-step complexity is 2.00; median disclosure balance is 0.000.
Compare all observed format labels
These are computer-assigned format labels. They are not production specifications.
| Format label | Pieces | Share |
|---|---|---|
| Folded Self-Mailer / Short Brochure | 17,993 | 45.3% |
| Envelope + Letter/Insert | 16,269 | 41.0% |
| Envelope + Letter + Inserts | 4,419 | 11.1% |
| Single-Piece Mailer; Geometry Unavailable | 512 | 1.3% |
| Short Multi-Component Package | 393 | 1.0% |
| Multi-Page Letter / Brochure | 123 | 0.3% |
| Booklet / Catalog | 7 | 0.0% |
Build the piece in a clear reading order
Each part of the package should answer one question for the reader.
Envelope
Show relevance. Do not place the full sales claim outside.
Opening
Name the reader and the reason for contact.
Offer
State homeowner, conversation, local market in one clear reading path.
Proof
Use local presence, tenure, process explanation.
Next step
Call, book, or request information. One path.
Disclosures
Place an important limit near the claim that it changes.
See the observed page and component labels
| Page job | Pieces | Share |
|---|---|---|
| Exterior Or Lead Page | 39,716 | 100.0% |
| Ask for a response | 37,800 | 95.2% |
| Address a concern | 34,214 | 86.1% |
| State the offer | 30,757 | 77.4% |
| Give proof or reassurance | 27,580 | 69.4% |
| Explain Or Support | 16,733 | 42.1% |
| State limits or disclosures | 13,412 | 33.8% |
| Component | Pieces | Share |
|---|---|---|
| Letter | 20,688 | 52.1% |
| Outer Envelope | 20,688 | 52.1% |
| Self Mailer Body | 17,993 | 45.3% |
| Insert Or Terms Pages | 4,549 | 11.5% |
| Undetermined Component | 889 | 2.2% |
| Voucher Coupon Or Certificate | 436 | 1.1% |
| Reply Device | 48 | 0.1% |
| Booklet Or Catalog Body | 7 | 0.0% |
Use plain language and complete claims
The reader should not need real estate expertise to understand the offer.
Write from the reader’s decision. Do not write from the company structure. Use common words. Define a specialist term the first time you use it.
We buy houses. Any condition. Cash now.
If you are considering a sale or a conversation about your property in [market], call or book. The next step is a conversation, not a guaranteed offer.
Useful sentence patterns
- When [situation] in [market], [audience] can [call / book] with [one proof].
- Request a conversation: [service], [market], [action].
See the observed message-sequence labels
| Message sequence | Pieces | Share |
|---|---|---|
| Proof → Next Step → Offer | 3,336 | 8.4% |
| Next Step → Proof → Offer | 3,074 | 7.7% |
| Next Step → Offer | 3,058 | 7.7% |
| Next Step | 2,658 | 6.7% |
| Proof → Next Step | 2,435 | 6.1% |
| Next Step → Offer → Proof | 2,078 | 5.2% |
| Offer → Next Step | 2,054 | 5.2% |
| Next Step → Proof | 2,037 | 5.1% |
| Offer → Next Step → Proof | 2,027 | 5.1% |
| Proof → Offer → Next Step | 1,721 | 4.3% |
| Offer → Proof → Next Step | 1,636 | 4.1% |
| Offer → Next Step → Problem → Qualification | 1,208 | 3.0% |
| Informational Or Unclear | 491 | 1.2% |
| Offer → Next Step → Qualification | 476 | 1.2% |
| Next Step → Offer → Qualification | 464 | 1.2% |
| Proof | 423 | 1.1% |
| Next Step → Offer → Proof → Qualification | 418 | 1.1% |
| Offer | 388 | 1.0% |
| Proof → Offer → Next Step → Qualification | 383 | 1.0% |
| Proof → Next Step → Offer → Qualification | 368 | 0.9% |
| Offer → Next Step → Proof → Qualification | 367 | 0.9% |
| Next Step → Offer → Qualification → Proof | 362 | 0.9% |
| Offer → Proof → Next Step → Qualification | 359 | 0.9% |
| Offer → Next Step → Qualification → Proof | 341 | 0.9% |
| Next Step → Proof → Offer → Qualification | 310 | 0.8% |
| Proof → Offer | 261 | 0.7% |
| Offer → Next Step → Proof → Problem | 231 | 0.6% |
| Offer → Next Step → Problem | 216 | 0.5% |
| Next Step → Proof → Offer → Problem → Qualification | 210 | 0.5% |
| Offer → Proof | 208 | 0.5% |
| Proof → Next Step → Qualification | 207 | 0.5% |
| Proof → Next Step → Qualification → Offer | 203 | 0.5% |
| Next Step → Proof → Qualification → Offer | 192 | 0.5% |
| Proof → Qualification → Offer → Next Step | 163 | 0.4% |
| Next Step → Qualification → Offer | 149 | 0.4% |
| Offer → Proof → Qualification → Next Step | 143 | 0.4% |
| Next Step → Problem → Offer → Qualification | 140 | 0.4% |
| Next Step → Qualification → Proof → Offer | 135 | 0.3% |
| Proof → Offer → Qualification → Next Step | 135 | 0.3% |
| Offer → Qualification → Next Step → Proof | 134 | 0.3% |
| Next Step → Problem → Proof → Offer → Qualification | 133 | 0.3% |
| Next Step → Proof → Problem | 129 | 0.3% |
| Offer → Qualification → Proof → Next Step | 126 | 0.3% |
| Offer → Qualification → Next Step | 125 | 0.3% |
| Offer → Next Step → Problem → Qualification → Proof | 123 | 0.3% |
| Proof → Offer → Next Step → Problem | 119 | 0.3% |
| Next Step → Proof → Qualification | 113 | 0.3% |
| Next Step → Problem → Offer → Qualification → Proof | 111 | 0.3% |
| Offer → Next Step → Problem → Proof | 109 | 0.3% |
| Proof → Next Step → Problem → Offer | 108 | 0.3% |
Keep the offer in one place
A clear offer states the value, the action, the timing, and who can use it.
Keep these four parts in one reading path. The offer becomes hard to understand when the reader must search for a limit or a deadline.
See offer and qualification data
| Offer label | Pieces | Share |
|---|---|---|
| Price Or Payment | 22,332 | 56.2% |
| Free | 16,914 | 42.6% |
| Appointment Or Event | 4,888 | 12.3% |
| Discount Or Savings | 4,397 | 11.1% |
| Reward Or Bonus | 1,381 | 3.5% |
| Rate Or APR | 500 | 1.3% |
| Fee Waiver | 40 | 0.1% |
| Bundle | 21 | 0.1% |
| Donation Match | 2 | 0.0% |
| Qualification level | Pieces | Share |
|---|---|---|
| Low | 29,713 | 74.8% |
| None Or No Offer | 9,077 | 22.9% |
| Moderate | 868 | 2.2% |
| High | 58 | 0.1% |
Connect every claim to proof
Trust grows when a claim, its evidence, and its limit stay together.
What do you want the reader to believe?
What fact, credential, or process supports it?
What condition changes the meaning?
Assign an owner to every important claim before design begins. Keep the evidence file, the limit, and the approval date with the claim.
See proof and objection data
| Proof label | Pieces | Share |
|---|---|---|
| Local Presence | 15,322 | 38.6% |
| Credentials Or Certification | 7,769 | 19.6% |
| Tenure Or Experience | 6,824 | 17.2% |
| Testimonial | 6,304 | 15.9% |
| Guarantee or reduced risk | 6,036 | 15.2% |
| Process Explanation | 3,496 | 8.8% |
| Rating Or Award | 3,212 | 8.1% |
| Security Or Privacy | 1,423 | 3.6% |
| Product Or Service Detail | 247 | 0.6% |
| Customer Or Scale Count | 159 | 0.4% |
| Concern addressed | Pieces | Share |
|---|---|---|
| Time Or Urgency | 25,003 | 63.0% |
| Price Or Affordability | 21,892 | 55.1% |
| Trust Or Credibility | 11,843 | 29.8% |
| Effort Or Convenience | 10,207 | 25.7% |
| Risk Or Security | 2,636 | 6.6% |
| Eligibility Or Qualification | 2,283 | 5.7% |
| Commitment Or Contract | 854 | 2.2% |
| Switching Or Change | 611 | 1.5% |
Design for a quick household scan
Use layout to reduce uncertainty. Do not use decoration as proof.
Review the printed piece at its real size. Also hold it at arm’s length. Check it under normal household light.
See observed visual labels
A visual label means the system found an image idea near text. It is not a pixel measurement.
| Visual label | Pieces | Share |
|---|---|---|
| Image Led | 39,716 | 100.0% |
| People Or Lifestyle Text Adjacent | 30,716 | 77.3% |
| Diagram Or Comparison Text Adjacent | 4,965 | 12.5% |
| Product Or Service Text Adjacent | 2,445 | 6.2% |
Use personal data only when it helps
Relevance comes from the reason for contact, not from a printed name alone.
Use personal data only when it is accurate, useful, and suitable for the message. Do not expose sensitive information on the envelope.
Connect each personal fact to a useful reason for contact. Create a safe fallback for every missing field. Print and check every variable version.
See observed personalization labels
| Personalization label | Pieces | Share |
|---|---|---|
| Local Or Geographic | 11,817 | 29.8% |
| Named Recipient Or Salutation | 8,946 | 22.5% |
| Named Representative | 5,384 | 13.6% |
| Product Specific Recommendation | 1,221 | 3.1% |
| Unique Code Or Web Address | 362 | 0.9% |
| Deadline Or Renewal Date | 253 | 0.6% |
| Customer Or Account Context | 94 | 0.2% |
| Selected Or Prequalified | 42 | 0.1% |
Named-recipient language is 22.5% of pieces and 10.0% on an equal-brand mean.
Large mailers can inflate the piece-weighted rate.
Name-on-the-letter is not a strategy.
Give the reader one main next step
Two response paths can work together when one is clearly primary.
80.3% in this real estate catalog. Observed frequency does not set its role in your brief.
63.6% in this real estate catalog. Choose one primary path for the campaign.
Call or book as primary. Landing page must name the same market.
See response-path and next-step data
| Response path | Pieces | Share |
|---|---|---|
| Web Address | 31,884 | 80.3% |
| Phone | 25,278 | 63.6% |
| Shop Or Order | 14,429 | 36.3% |
| Appointment Or Quote | 9,464 | 23.8% |
| Apply Or Enroll | 2,974 | 7.5% |
| Qr | 1,024 | 2.6% |
| Donation | 263 | 0.7% |
| Reply Mail | 48 | 0.1% |
| Store Or Location | 17 | 0.0% |
| Main next step | Pieces | Share |
|---|---|---|
| Web Address | 15,802 | 39.8% |
| Phone | 12,722 | 32.0% |
| Shop Or Order | 6,557 | 16.5% |
| None Detected | 1,971 | 5.0% |
| Appointment Or Quote | 1,823 | 4.6% |
| Apply Or Enroll | 519 | 1.3% |
| Qr | 286 | 0.7% |
| Donation | 28 | 0.1% |
| Store Or Location | 5 | 0.0% |
| Reply Mail | 3 | 0.0% |
Make the claim clear before you add the disclosure
A limit should explain a true claim. It should not rescue a misleading one.
The main claim must be true on its own. Place a material limit where the reader will see it with the claim.
Review these topics
- offer claims
- licensing
- equal-housing language
This guide is not legal advice. It does not promise response, sales, revenue, cost savings, or return on investment. The sender owns every claim, offer, term, and outcome measure.
See disclosure-balance data
| Disclosure balance | Pieces | Share |
|---|---|---|
| Promotion is more prominent | 24,155 | 60.8% |
| Little promotion or qualification | 13,096 | 33.0% |
| Promotion and limits are balanced | 2,170 | 5.5% |
| Disclosure Heavy | 295 | 0.7% |
Mail for a real real estate moment
Plan from the in-home date. Use urgency only when the deadline is real.
Choose the date when the household should receive the mail.
Allow time to read, compare, and ask questions.
Use a real deadline only when the offer has one.
Keep the mailed promise in the quote page and call.
Plan from a real listing, tax, or move date only if the list has it.
Time comparisons use only 1,242,943 records with a usable date (56.1459% of the eligible catalog). The remaining 970,831 records stay in full-catalog counts but do not enter time comparisons. Treat any time pattern as descriptive, not causal.
Follow useful category rules, then make one clear difference
A strong difference helps the reader understand or trust the offer.
The largest senders can make a design choice look common. Compare the number of pieces with the number of sender labels that use the same choice.
Use one clear audience, useful proof, and one main response path.
A local-conversation market. Differentiate with market and process, not a louder cash claim.
Do not use a louder claim only to look different.
See sender concentration measures
The data has 3,282 sender labels.
The ten largest sender labels in this real estate catalog account for 46.4% of pieces.
The largest sender label in this real estate catalog is HomeVestors of America, Inc (2,488 pieces).
A practical first real estate campaign
Build a clear first version. Then change one item in each test.
- 01
Set the goal
Collect a booked conversation or a qualified call.
- 02
Write one audience sentence
For a homeowner, seller, buyer, or investor in a local market, this piece helps them call or book a conversation about one clear service.
- 03
Choose the first version
Lead with a real incentive is the leading observed message pattern at 58.6% in this real estate catalog. Use it only when it fits the reader and decision. Service, market, action, and any offer limit.
- 04
Choose the package
Folded Self-Mailer / Short Brochure is the leading observed format at 45.3% in this real estate catalog. Choose it only when it fits the reading job.
- 05
Set the response path
Call or book as primary. Landing page must name the same market.
- 06
Prepare proof and final checks
Local presence or process with an owner. Licensing, offer limits, phone/URL, seed piece.
Change one item at a time
- Control: market + one service + one path.
- Cell A: opening only.
- Cell B: proof only.
Final review checklist
Use this list before the piece goes to print.
Do
- Name the market.
- Pick homeowner, seller, or investor.
- Use one path.
- Put limits on any cash-offer language.
- Assign a proof owner.
- Match the landing-page market.
- Start under Real Estate solutions.
- Inspect type size.
- Plan from a real in-home date.
- Hold listing and services as separate controls.
Do not
- Do not brief this as a national listing card.
- Do not promise a cash offer without a process.
- Do not treat 92% services as a performance score.
- Do not invent a trend.
- Do not claim lift.
- Do not paste competitor copy.
- Do not run equal-weight CTAs.
- Do not hide licensing.
- Do not mix investor and owner in one control.
- Do not use name-only merge as strategy.
Questions a new reader may ask
These answers explain the data and its limits.
Does a high piece count mean this mail works?
No. A large catalog count shows what arrived, not what got a response, a sale, or a cheaper cost per result.
Is this mostly listing mail?
No. Services are 67.5% of the real-estate catalog.
Are format and audience labels exact envelope specs?
No. Physical-format, audience, and next step labels are computer-assigned labels unless independently validated. They help you brief a test. They do not set a winning spec.
How to read the data
The appendix keeps the evidence visible. It also marks the limits of the research.
2,213,774 physical-mail records meet the archive’s eligibility rules; 2,213,652 were analyzed and 122 remain unknown.
1,873,585 records have an assigned industry. 340,189 do not and are excluded from industry tables.
1,242,943 records have a usable date (56.1459%). 970,831 remain undated.
There are no response, conversion, revenue, cost, lift, or return fields. A common pattern is not a proven winner.
Open the full appendix
| Page job | Pieces | Share |
|---|---|---|
| Exterior Or Lead Page | 39,716 | 100.0% |
| Ask for a response | 37,800 | 95.2% |
| Address a concern | 34,214 | 86.1% |
| State the offer | 30,757 | 77.4% |
| Give proof or reassurance | 27,580 | 69.4% |
| Explain Or Support | 16,733 | 42.1% |
| State limits or disclosures | 13,412 | 33.8% |
| Component | Pieces | Share |
|---|---|---|
| Letter | 20,688 | 52.1% |
| Outer Envelope | 20,688 | 52.1% |
| Self Mailer Body | 17,993 | 45.3% |
| Insert Or Terms Pages | 4,549 | 11.5% |
| Undetermined Component | 889 | 2.2% |
| Voucher Coupon Or Certificate | 436 | 1.1% |
| Reply Device | 48 | 0.1% |
| Booklet Or Catalog Body | 7 | 0.0% |
| Message sequence | Pieces | Share |
|---|---|---|
| Proof → Next Step → Offer | 3,336 | 8.4% |
| Next Step → Proof → Offer | 3,074 | 7.7% |
| Next Step → Offer | 3,058 | 7.7% |
| Next Step | 2,658 | 6.7% |
| Proof → Next Step | 2,435 | 6.1% |
| Next Step → Offer → Proof | 2,078 | 5.2% |
| Offer → Next Step | 2,054 | 5.2% |
| Next Step → Proof | 2,037 | 5.1% |
| Offer → Next Step → Proof | 2,027 | 5.1% |
| Proof → Offer → Next Step | 1,721 | 4.3% |
| Offer → Proof → Next Step | 1,636 | 4.1% |
| Offer → Next Step → Problem → Qualification | 1,208 | 3.0% |
| Informational Or Unclear | 491 | 1.2% |
| Offer → Next Step → Qualification | 476 | 1.2% |
| Next Step → Offer → Qualification | 464 | 1.2% |
| Proof | 423 | 1.1% |
| Next Step → Offer → Proof → Qualification | 418 | 1.1% |
| Offer | 388 | 1.0% |
| Proof → Offer → Next Step → Qualification | 383 | 1.0% |
| Proof → Next Step → Offer → Qualification | 368 | 0.9% |
| Offer → Next Step → Proof → Qualification | 367 | 0.9% |
| Next Step → Offer → Qualification → Proof | 362 | 0.9% |
| Offer → Proof → Next Step → Qualification | 359 | 0.9% |
| Offer → Next Step → Qualification → Proof | 341 | 0.9% |
| Next Step → Proof → Offer → Qualification | 310 | 0.8% |
| Proof → Offer | 261 | 0.7% |
| Offer → Next Step → Proof → Problem | 231 | 0.6% |
| Offer → Next Step → Problem | 216 | 0.5% |
| Next Step → Proof → Offer → Problem → Qualification | 210 | 0.5% |
| Offer → Proof | 208 | 0.5% |
| Proof → Next Step → Qualification | 207 | 0.5% |
| Proof → Next Step → Qualification → Offer | 203 | 0.5% |
| Next Step → Proof → Qualification → Offer | 192 | 0.5% |
| Proof → Qualification → Offer → Next Step | 163 | 0.4% |
| Next Step → Qualification → Offer | 149 | 0.4% |
| Offer → Proof → Qualification → Next Step | 143 | 0.4% |
| Next Step → Problem → Offer → Qualification | 140 | 0.4% |
| Next Step → Qualification → Proof → Offer | 135 | 0.3% |
| Proof → Offer → Qualification → Next Step | 135 | 0.3% |
| Offer → Qualification → Next Step → Proof | 134 | 0.3% |
| Next Step → Problem → Proof → Offer → Qualification | 133 | 0.3% |
| Next Step → Proof → Problem | 129 | 0.3% |
| Offer → Qualification → Proof → Next Step | 126 | 0.3% |
| Offer → Qualification → Next Step | 125 | 0.3% |
| Offer → Next Step → Problem → Qualification → Proof | 123 | 0.3% |
| Proof → Offer → Next Step → Problem | 119 | 0.3% |
| Next Step → Proof → Qualification | 113 | 0.3% |
| Next Step → Problem → Offer → Qualification → Proof | 111 | 0.3% |
| Offer → Next Step → Problem → Proof | 109 | 0.3% |
| Proof → Next Step → Problem → Offer | 108 | 0.3% |
| Visual label | Pieces | Share |
|---|---|---|
| Image Led | 39,716 | 100.0% |
| People Or Lifestyle Text Adjacent | 30,716 | 77.3% |
| Diagram Or Comparison Text Adjacent | 4,965 | 12.5% |
| Product Or Service Text Adjacent | 2,445 | 6.2% |
Source: Expanded Real Estate sector extract from 2,213,774 eligible records. 2,213,652 records were analyzed; 122 were explicitly unknown. Analysis received August 15, 2026. The expanded catalog has 2,213,774 eligible physical-mail records; 2,213,652 were analyzed and 122 remain unknown. Industry tables cover 1,873,585 records with an assigned industry. Computer-assigned labels can contain errors.