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Direct mail guides

Find the guide for the job.Plan the next decision.

Sendvo’s direct mail guides organize public campaign guidance by task. Start with the end-to-end workflow, then choose focused guidance for mailing-list preparation, proof review, automation, USPS tracking, or measurement. Each guide explains the operating decision and links to related concepts.

Last reviewed: July 30, 2026

Guide paths

Start with the campaign task.

These pages are educational guides. Product configuration and account-specific availability remain inside Sendvo.

01 / Workflow

Plan the full mail workflow.

Connect audience intake, address hygiene, suppression, proof approval, batches, tracking, and measurement.

Read the workflow guide →
02 / Mailing list

Prepare addresses before print.

Review standardization, change-of-address handling, deduplication, household rules, suppression, and exceptions.

Read the list hygiene guide →
03 / Preflight

Review the send before release.

Check audience rules, address readiness, suppression, the final proof, piece count, cost, response paths, and tracking fields.

Open the preflight checklist →
04 / Automation

Design a triggered workflow.

Understand event intake, send rules, proof state, duplicate prevention, tracking joins, and review boundaries.

Read the automation guide →
05 / Tracking

Interpret USPS mailstream events.

Learn what postcard tracking can show and why delivery events do not prove attention, response, or revenue.

Read the tracking guide →
06 / Measurement

Set a response window.

Choose start and end rules, response sources, tracking joins, holdouts, attribution limits, and a review date.

Read the measurement guide →

Ready to plan the campaign?

Use the product overview to connect the guide to audience, creative, proof, send, and tracking steps.