Direct mail guides
Direct mail guides for every step.
Sendvo’s direct mail guides are sorted by campaign task: plan the workflow, clean the list, check the proof, automate the send, read USPS tracking, and measure response.
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Last reviewed: August 26, 2026
- 1One clear offer✓
- 2A way to reply✓
- 3Sender on the card✓
- 41,184 homes counted✓
Guide paths
Start with the step you’re on.
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Workflow
Plan the full send
From audience to measurement, in order.
Read the workflow guide -
Mailing list
Clean addresses before print
Standardize, dedupe, and suppress.
Read the list hygiene guide -
Preflight
Check the send before release
Proof, piece count, cost, and reply path.
Open the preflight checklist -
Automation
Design a triggered send
Events, send rules, and duplicate checks.
Read the automation guide -
Tracking
Read USPS mail events
What tracking shows, and what it doesn’t.
Read the tracking guide -
Measurement
Set a response window
Start, end, sources, holdouts, review date.
Read the measurement guide
CRM playbooks
Turn CRM events into postcards.
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We buy housesSelling 214 Maple?Get a cash offer
Real estate
Motivated-seller postcards
Seller, property, and duplicate controls.
Read the seller playbook -
Spring tune-up$79AC check-up
Neighborhood Heating & Air
Home services
Job-triggered postcards
Jobber and ServiceTitan reminders.
Read the home services playbook -
Come backJuniper GoodsYour cart is saved.
Ecommerce
Cart and win-back mail
Shopify, Klaviyo, and Mailchimp triggers.
Read the ecommerce playbook
Named tools connect through your confirmed connection, not a native connector.
Go deeper
The postal fine print, explained.
- AddressesAddress standardization
- ListsMailing-list deduplication
- USPSAncillary service endorsements
- USPSUSPS Mailer ID
More: Campaign audit trail · Industry benchmarks · All articles · Resources
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