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- 27,003 mail pieces studied in this market
- 15–20 common creatives with examples
- Formats, offers, ways the offer builds trust, ways to respond, and ideas to test
Nonprofit direct mail,
explained.
The expanded catalog includes 27,003 eligible nonprofit pieces, with 27,002 analyzed across 1,336 observed sender labels. The median piece is 8 pages. Use this guide to plan one clear control and one-variable tests.
For a new or returning supporter who cares about a cause, this piece helps them donate, join, or reply to one clear request.
easy to act on.
Who it is for
What it offers
How to respond
Source: Expanded Non-Profit sector extract from 2,213,774 eligible records. 2,213,652 records were analyzed; 122 were explicitly unknown. Analysis received August 15, 2026. The expanded catalog has 2,213,774 eligible physical-mail records; 2,213,652 were analyzed and 122 remain unknown. Industry tables cover 1,873,585 records with an assigned industry. Computer-assigned labels can contain errors.
What nonprofit mail needs to do
A good piece helps its intended audience take one reasonable next step.
The job of the mail
Help a supporter decide whether to give, join, or reply.
The main problem
Vague mission copy and reply paths that compete.
The safest first move
Use this first message plan: Outcome, gift examples, action, any match limit. Envelope + Letter + Inserts is the leading observed format at 93.7% in this nonprofit catalog. Choose it only when it fits the reading job.
Counts describe observed mail, not results. These figures are not response rates, conversion rates, lift, cost, or return on investment.
Know the exact nonprofit market
Start with the narrowest reliable market before you use a broad sector average.
Pick the cause before you borrow a sector average. Package format is the grammar: 93.7% envelope + letter + inserts.
This page uses the complete Non-Profit industry table: 27,003 eligible pieces, 27,002 analyzed records, and 1,336 observed sender labels.
Pieces found by market
See the market table and how to use it
| Market | Pieces | Share | Sender labels | What it means |
|---|---|---|---|---|
| Disease/Health | 3,849 | 14.3% | 415 | Largest cause group. |
| Animal Welfare | 2,198 | 8.1% | 265 | Second. |
| Nature/Wildlife | 1,259 | 4.7% | 76 | Third. |
Use the narrowest reliable market row for the campaign. Parent-sector patterns stay labeled as parent context.
Start with the reader and the moment
A useful message begins with a real reason for the mail to arrive now.
A real reason to arrive
renewing donor
A clear concern
not knowing where the gift goes
A small next step
Give, join, or reply. One path.
“For a new or returning supporter who cares about a cause, this piece helps them donate, join, or reply to one clear request.”
Use this sentence in the campaign brief. If it names several unrelated audiences, split the campaign.
See the computer-assigned audience and buying-stage labels
These labels come from words found in the mail. They do not come from verified mailing lists.
| Audience label | Pieces | Share |
|---|---|---|
| Donor Or Supporter | 25,837 | 95.7% |
| Homeowner Or Household | 18,872 | 69.9% |
| New Prospect | 9,630 | 35.7% |
| Existing Customer | 8,842 | 32.7% |
| Older Adult Or Retiree | 4,685 | 17.3% |
| Small Business | 4,206 | 15.6% |
| Lapsed Or Winback | 2,379 | 8.8% |
| Traveler Or Guest | 1,523 | 5.6% |
| Borrower Or Credit Seeker | 998 | 3.7% |
| Buying-stage label | Pieces | Share |
|---|---|---|
| Awareness Or Education | 25,360 | 93.9% |
| Renewal or win-back | 14,861 | 55.0% |
| Decision Or Action | 14,295 | 52.9% |
| Consideration Or Comparison | 8,796 | 32.6% |
| Retention Or Cross Sell | 2,404 | 8.9% |
Four common ways nonprofit mail starts the conversation
Use these patterns to understand the market. Do not copy them without a reason.
A message pattern is the order of the offer, proof, and next step. These patterns come from this nonprofit catalog. They show what appeared often. They do not show what worked.
Mission Or Donation Appeal
Use when the next step is a gift or membership.
Watch for: Wrong control for a financial product.Lead with a real incentive
Use when a bonus or gift is the reason to act.
Watch for: The bonus can hide fees or eligibility.Renew or win back a customer
Use when the reader already has a relationship.
Watch for: Sounds like cold acquisition if the account context is missing.Explain first, then ask for one action
Use when this sequence fits better than the leading cluster.
Watch for: Interchangeable if you copy the category wholesale.See all message-pattern data
| Message pattern | Pieces | Share |
|---|---|---|
| Mission Or Donation Appeal | 25,908 | 95.9% |
| Lead with an incentive | 534 | 2.0% |
| Renewal or win-back | 301 | 1.1% |
| Explain, then ask for one action | 126 | 0.5% |
| Trust Led Education | 81 | 0.3% |
| Quote or consultation | 22 | 0.1% |
| Deadline Driven Offer | 13 | 0.0% |
| Customer Cross Sell Or Service | 9 | 0.0% |
| Rate Led Financial Acquisition | 8 | 0.0% |
Use the leading pattern as a control only when it matches the reader and the next step.
15 common direct-mail designs in Nonprofit mail
See how common Nonprofit mail packages the offer, proof, response path, and disclosures. These are observed patterns, not performance rankings.
-
American Red Cross rapid-response appeal
Red response envelope, emergency story letter, small-gift options, QR donation path, and reply form.
Observed in at least 120 unique pieces -
Alzheimer's Association gift-voucher annual fund
Flower-accented annual-fund letter, free educational gift, research stories, and credit-card donation form.
Observed in at least 80 unique pieces -
American Cancer Society annual-fund package
Annual-fund letter, cancer-support card, survivor stories, reply form, and research or service proof.
Observed in at least 69 unique pieces -
Wounded Warrior Project personalized donor package
Personalized outer envelope, veteran story, mission letter, small-gift options, and reply form.
Observed in at least 60 unique pieces -
Salvation Army holiday gratitude package
Red-and-green holiday envelope, seasonal thank-you letter, child story, impact metrics, and QR donation path.
Observed in at least 58 unique pieces -
AARP Foundation annual-gift notice
Reminder envelope, annual-gift notice, senior-poverty statistics, credit-card form, and matching-gift language.
Observed in at least 57 unique pieces
See all 15 common creatives
-
AARP Foundation deadline-led annual appeal
Bright deadline envelope, charitable-commitment form, senior-poverty story, and credit-card donation path.
Observed in at least 40 unique pieces -
MD Anderson Cancer Center recognition-card appeal
Recognition-card envelope, personalized cancer-research letter, service details, and QR response.
Observed in at least 34 unique pieces -
ASPCA membership-card package
Animal-photo envelope, membership card, gift tiers, pet-help options, and online response.
Observed in at least 33 unique pieces -
American Red Cross community-drive appeal
Blue community-drive envelope, emergency-assistance letter, survivor story, QR path, and reply form.
Observed in at least 31 unique pieces -
National Multiple Sclerosis Society partner-card package
Partnership-card envelope, orange-and-white annual appeal, research and services panel, and QR donation path.
Observed in at least 29 unique pieces -
St. Joseph's Indian School impact package
Friendly-reminder envelope, personal letter, impact metrics, children’s stories, and QR donation path.
Observed in at least 28 unique pieces -
American Red Cross health-support appeal
Red Cross support letter, community stories, small-gift options, mission panels, and donation form.
Observed in at least 26 unique pieces -
American Red Cross disaster-survivor appeal
Disaster-survivor story panel, emergency-response proof, gift options, and reply form.
Observed in at least 26 unique pieces -
ASPCA pet-protection package
Pet-photo envelope, membership card, gift tiers, animal-help options, and response form.
Observed in at least 26 unique pieces
Each design groups similar mail pieces. The count covers the reviewed set, so the true total can be higher. A common design is not a proven winner.
Choose a format that fits the reading job
The leading format comes from this nonprofit catalog. It is not a performance result.
Envelope + Letter + Inserts
This is the leading format in this nonprofit catalog. Use it as a control only when the reader needs that amount of explanation.
Nonprofit pieces have a median length of 8.0 pages and 1053.4 characters per page. Median response-step complexity is 10.00; median disclosure balance is 0.000.
Compare all observed format labels
These are computer-assigned format labels. They are not production specifications.
| Format label | Pieces | Share |
|---|---|---|
| Envelope + Letter + Inserts | 25,305 | 93.7% |
| Folded Self-Mailer / Short Brochure | 685 | 2.5% |
| Envelope + Letter/Insert | 534 | 2.0% |
| Multi-Page Letter / Brochure | 310 | 1.1% |
| Booklet / Catalog | 107 | 0.4% |
| Short Multi-Component Package | 57 | 0.2% |
| Single-Piece Mailer; Geometry Unavailable | 4 | 0.0% |
Build the piece in a clear reading order
Each part of the package should answer one question for the reader.
Envelope
Show relevance. Do not place the full sales claim outside.
Opening
Name the reader and the reason for contact.
Offer
State gift, cause, reply in one clear reading path.
Proof
Use program update, tenure, process, and a limited match only when true.
Next step
Give, join, or reply. One path.
Disclosures
Place an important limit near the claim that it changes.
See the observed page and component labels
| Page job | Pieces | Share |
|---|---|---|
| Exterior Or Lead Page | 27,002 | 100.0% |
| Ask for a response | 26,843 | 99.4% |
| State the offer | 26,679 | 98.8% |
| Address a concern | 26,642 | 98.7% |
| Give proof or reassurance | 25,363 | 93.9% |
| Explain Or Support | 22,793 | 84.4% |
| State limits or disclosures | 14,542 | 53.9% |
| Component | Pieces | Share |
|---|---|---|
| Letter | 25,839 | 95.7% |
| Outer Envelope | 25,839 | 95.7% |
| Insert Or Terms Pages | 25,722 | 95.3% |
| Reply Device | 11,159 | 41.3% |
| Voucher Coupon Or Certificate | 3,510 | 13.0% |
| Card Carrier Device | 1,638 | 6.1% |
| Self Mailer Body | 685 | 2.5% |
| Booklet Or Catalog Body | 107 | 0.4% |
| Undetermined Component | 41 | 0.2% |
Use plain language and complete claims
The reader should not need nonprofit expertise to understand the offer.
Write from the reader’s decision. Do not write from the company structure. Use common words. Define a specialist term the first time you use it.
Please support our important work. Give if you can.
If you want to help [specific outcome], give [amount examples] by [reply or URL]. This letter reports [one proof]. One path.
Useful sentence patterns
- Help [outcome] with [gift examples]. Reply or give online.
- When [moment], a supporter can [give / join] with [one proof].
See the observed message-sequence labels
| Message sequence | Pieces | Share |
|---|---|---|
| Offer → Next Step → Proof | 2,006 | 7.4% |
| Next Step → Offer → Proof | 1,536 | 5.7% |
| Next Step → Proof → Offer | 1,148 | 4.3% |
| Offer → Next Step → Proof → Qualification | 1,133 | 4.2% |
| Offer → Next Step → Proof → Problem | 1,124 | 4.2% |
| Offer → Proof → Next Step | 970 | 3.6% |
| Proof → Offer → Next Step | 855 | 3.2% |
| Next Step → Offer → Proof → Qualification | 821 | 3.0% |
| Next Step → Offer → Proof → Problem | 717 | 2.7% |
| Proof → Next Step → Offer | 697 | 2.6% |
| Offer → Next Step → Qualification → Proof | 628 | 2.3% |
| Offer → Next Step → Problem → Proof | 587 | 2.2% |
| Offer → Next Step → Proof → Qualification → Problem | 586 | 2.2% |
| Offer → Proof → Next Step → Qualification | 584 | 2.2% |
| Next Step → Offer → Qualification → Proof | 488 | 1.8% |
| Next Step → Offer → Problem → Proof | 466 | 1.7% |
| Offer → Next Step → Problem → Proof → Qualification | 464 | 1.7% |
| Proof → Offer → Next Step → Qualification | 438 | 1.6% |
| Offer → Next Step | 427 | 1.6% |
| Next Step → Offer → Proof → Problem → Qualification | 424 | 1.6% |
| Next Step → Offer → Proof → Qualification → Problem | 413 | 1.5% |
| Proof → Next Step → Offer → Qualification | 368 | 1.4% |
| Offer → Next Step → Proof → Problem → Qualification | 349 | 1.3% |
| Next Step → Proof → Offer → Qualification | 331 | 1.2% |
| Next Step → Offer | 321 | 1.2% |
| Offer → Next Step → Qualification → Proof → Problem | 321 | 1.2% |
| Offer → Proof → Next Step → Qualification → Problem | 267 | 1.0% |
| Offer → Proof → Next Step → Problem | 240 | 0.9% |
| Offer → Problem → Next Step → Proof | 232 | 0.9% |
| Next Step → Offer → Qualification → Proof → Problem | 220 | 0.8% |
| Proof → Problem → Next Step → Offer | 211 | 0.8% |
| Offer → Next Step → Qualification → Problem → Proof | 210 | 0.8% |
| Next Step → Problem → Proof → Offer | 207 | 0.8% |
| Next Step → Proof → Offer → Problem | 199 | 0.7% |
| Proof → Offer → Next Step → Problem | 197 | 0.7% |
| Offer → Next Step → Qualification | 194 | 0.7% |
| Offer → Qualification → Next Step → Proof | 177 | 0.7% |
| Next Step → Offer → Problem → Proof → Qualification | 167 | 0.6% |
| Proof → Next Step → Offer → Problem | 164 | 0.6% |
| Offer → Proof → Next Step → Problem → Qualification | 159 | 0.6% |
| Next Step → Offer → Qualification → Problem → Proof | 158 | 0.6% |
| Next Step → Problem → Offer → Proof | 153 | 0.6% |
| Next Step → Offer → Problem → Qualification → Proof | 152 | 0.6% |
| Offer → Proof → Problem → Next Step → Qualification | 151 | 0.6% |
| Offer → Proof → Qualification → Next Step | 147 | 0.5% |
| Next Step → Proof → Offer → Qualification → Problem | 146 | 0.5% |
| Offer → Proof → Problem → Next Step | 145 | 0.5% |
| Offer → Next Step → Problem → Qualification → Proof | 143 | 0.5% |
| Proof → Offer → Next Step → Qualification → Problem | 133 | 0.5% |
| Proof → Offer → Next Step → Problem → Qualification | 129 | 0.5% |
Keep the offer in one place
A clear offer states the value, the action, the timing, and who can use it.
Keep these four parts in one reading path. The offer becomes hard to understand when the reader must search for a limit or a deadline.
See offer and qualification data
| Offer label | Pieces | Share |
|---|---|---|
| Price Or Payment | 26,152 | 96.8% |
| Free | 17,493 | 64.8% |
| Discount Or Savings | 13,574 | 50.3% |
| Donation Match | 6,845 | 25.3% |
| Reward Or Bonus | 2,929 | 10.8% |
| Appointment Or Event | 2,385 | 8.8% |
| Rate Or APR | 151 | 0.6% |
| Bundle | 128 | 0.5% |
| Fee Waiver | 4 | 0.0% |
| Qualification level | Pieces | Share |
|---|---|---|
| Low | 22,877 | 84.7% |
| Moderate | 3,457 | 12.8% |
| High | 336 | 1.2% |
| None Or No Offer | 332 | 1.2% |
Connect every claim to proof
Trust grows when a claim, its evidence, and its limit stay together.
What do you want the reader to believe?
What fact, credential, or process supports it?
What condition changes the meaning?
Assign an owner to every important claim before design begins. Keep the evidence file, the limit, and the approval date with the claim.
See proof and objection data
| Proof label | Pieces | Share |
|---|---|---|
| Local Presence | 15,943 | 59.0% |
| Testimonial | 12,632 | 46.8% |
| Security Or Privacy | 12,430 | 46.0% |
| Tenure Or Experience | 10,215 | 37.8% |
| Credentials Or Certification | 8,431 | 31.2% |
| Rating Or Award | 4,372 | 16.2% |
| Customer Or Scale Count | 849 | 3.1% |
| Process Explanation | 767 | 2.8% |
| Guarantee or reduced risk | 734 | 2.7% |
| Product Or Service Detail | 461 | 1.7% |
| Concern addressed | Pieces | Share |
|---|---|---|
| Time Or Urgency | 25,430 | 94.2% |
| Price Or Affordability | 21,708 | 80.4% |
| Risk Or Security | 16,418 | 60.8% |
| Effort Or Convenience | 8,327 | 30.8% |
| Trust Or Credibility | 7,210 | 26.7% |
| Eligibility Or Qualification | 5,787 | 21.4% |
| Switching Or Change | 5,068 | 18.8% |
| Commitment Or Contract | 219 | 0.8% |
Design for a quick household scan
Use layout to reduce uncertainty. Do not use decoration as proof.
Review the printed piece at its real size. Also hold it at arm’s length. Check it under normal household light.
See observed visual labels
A visual label means the system found an image idea near text. It is not a pixel measurement.
| Visual label | Pieces | Share |
|---|---|---|
| Image Led | 27,002 | 100.0% |
| People Or Lifestyle Text Adjacent | 22,940 | 85.0% |
| Diagram Or Comparison Text Adjacent | 6,777 | 25.1% |
| Product Or Service Text Adjacent | 4,920 | 18.2% |
Use personal data only when it helps
Relevance comes from the reason for contact, not from a printed name alone.
Use personal data only when it is accurate, useful, and suitable for the message. Do not expose sensitive information on the envelope.
Connect each personal fact to a useful reason for contact. Create a safe fallback for every missing field. Print and check every variable version.
See observed personalization labels
| Personalization label | Pieces | Share |
|---|---|---|
| Named Recipient Or Salutation | 19,328 | 71.6% |
| Local Or Geographic | 18,409 | 68.2% |
| Named Representative | 10,818 | 40.1% |
| Deadline Or Renewal Date | 4,068 | 15.1% |
| Customer Or Account Context | 2,443 | 9.0% |
| Product Specific Recommendation | 380 | 1.4% |
| Unique Code Or Web Address | 151 | 0.6% |
| Selected Or Prequalified | 51 | 0.2% |
Named-recipient language is 71.6% of pieces and 56.9% on an equal-brand mean.
Large mailers can inflate the piece-weighted rate.
Name-on-the-letter is not a strategy.
Give the reader one main next step
Two response paths can work together when one is clearly primary.
92.4% in this nonprofit catalog. Observed frequency does not set its role in your brief.
92.1% in this nonprofit catalog. Choose one primary path for the campaign.
Reply device or URL as primary; phone as access.
See response-path and next-step data
| Response path | Pieces | Share |
|---|---|---|
| Web Address | 24,953 | 92.4% |
| Donation | 24,870 | 92.1% |
| Phone | 24,668 | 91.4% |
| Reply Mail | 11,159 | 41.3% |
| Apply Or Enroll | 5,804 | 21.5% |
| Shop Or Order | 5,285 | 19.6% |
| Appointment Or Quote | 1,689 | 6.3% |
| Qr | 1,296 | 4.8% |
| Store Or Location | 33 | 0.1% |
| Main next step | Pieces | Share |
|---|---|---|
| Donation | 14,116 | 52.3% |
| Web Address | 6,230 | 23.1% |
| Phone | 4,340 | 16.1% |
| Shop Or Order | 1,019 | 3.8% |
| Apply Or Enroll | 405 | 1.5% |
| Appointment Or Quote | 295 | 1.1% |
| Qr | 285 | 1.1% |
| None Detected | 171 | 0.6% |
| Reply Mail | 137 | 0.5% |
| Store Or Location | 4 | 0.0% |
Make the claim clear before you add the disclosure
A limit should explain a true claim. It should not rescue a misleading one.
The main claim must be true on its own. Place a material limit where the reader will see it with the claim.
Review these topics
- gift uses
- matches
- privacy
- nonprofit identity
This guide is not legal advice. It does not promise response, sales, revenue, cost savings, or return on investment. The sender owns every claim, offer, term, and outcome measure.
See disclosure-balance data
| Disclosure balance | Pieces | Share |
|---|---|---|
| Promotion is more prominent | 19,850 | 73.5% |
| Promotion and limits are balanced | 6,783 | 25.1% |
| Little promotion or qualification | 330 | 1.2% |
| Disclosure Heavy | 39 | 0.1% |
Mail for a real nonprofit moment
Plan from the in-home date. Use urgency only when the deadline is real.
Choose the date when the household should receive the mail.
Allow time to read, compare, and ask questions.
Use a real deadline only when the offer has one.
Keep the mailed promise in the quote page and call.
Plan from a real campaign date or renewal date. Do not invent urgency.
Time comparisons use only 1,242,943 records with a usable date (56.1459% of the eligible catalog). The remaining 970,831 records stay in full-catalog counts but do not enter time comparisons. Treat any time pattern as descriptive, not causal.
Follow useful category rules, then make one clear difference
A strong difference helps the reader understand or trust the offer.
The largest senders can make a design choice look common. Compare the number of pieces with the number of sender labels that use the same choice.
Use one clear audience, useful proof, and one main response path.
A mission-package market. Differentiate with one outcome and one proof.
Do not use a louder claim only to look different.
See sender concentration measures
The data has 1,336 sender labels.
The ten largest sender labels in this nonprofit catalog account for 31.1% of pieces.
The largest sender label in this nonprofit catalog is American Red Cross (611 pieces).
A practical first nonprofit campaign
Build a clear first version. Then change one item in each test.
- 01
Set the goal
Collect a gift, a membership, or a reply — pick one.
- 02
Write one audience sentence
For a new or returning supporter who cares about a cause, this piece helps them donate, join, or reply to one clear request.
- 03
Choose the first version
Mission Or Donation Appeal is the leading observed message pattern at 95.9% in this nonprofit catalog. Use it only when it fits the reader and decision. Outcome, gift examples, action, any match limit.
- 04
Choose the package
Envelope + Letter + Inserts is the leading observed format at 93.7% in this nonprofit catalog. Choose it only when it fits the reading job.
- 05
Set the response path
Reply device or URL as primary; phone as access.
- 06
Prepare proof and final checks
Program update with an owner. Gift-use language, reply completeness, URL, seed piece.
Change one item at a time
- Control: one ask + one proof + one path.
- Cell A: opening only.
- Cell B: proof only.
Final review checklist
Use this list before the piece goes to print.
Do
- Write one ask.
- Name the outcome.
- Use a letter package.
- Put gift examples next to the reply.
- Assign a proof owner.
- Match the landing-page ask.
- Start under Nonprofits solutions.
- Inspect the reply form.
- Plan from a real in-home date.
- Hold a second ask out of the control.
Do not
- Do not write a vague mission paragraph as the offer.
- Do not run two equal asks.
- Do not treat 95.9% as a performance score.
- Do not invent a trend.
- Do not claim lift.
- Do not paste competitor copy.
- Do not hide how the gift is used.
- Do not skip the reply test.
- Do not use name-only merge as strategy.
- Do not brief this as retail incentive mail.
Questions a new reader may ask
These answers explain the data and its limits.
Does a high piece count mean this mail works?
No. A large catalog count shows what arrived, not what got a response, a sale, or a cheaper cost per result.
Is a package required?
No format is required. 93.7% of the catalog is a letter-package indicator. That is grammar, not a winner.
Are format and audience labels exact envelope specs?
No. Physical-format, audience, and next step labels are computer-assigned labels unless independently validated. They help you brief a test. They do not set a winning spec.
How to read the data
The appendix keeps the evidence visible. It also marks the limits of the research.
2,213,774 physical-mail records meet the archive’s eligibility rules; 2,213,652 were analyzed and 122 remain unknown.
1,873,585 records have an assigned industry. 340,189 do not and are excluded from industry tables.
1,242,943 records have a usable date (56.1459%). 970,831 remain undated.
There are no response, conversion, revenue, cost, lift, or return fields. A common pattern is not a proven winner.
Open the full appendix
| Page job | Pieces | Share |
|---|---|---|
| Exterior Or Lead Page | 27,002 | 100.0% |
| Ask for a response | 26,843 | 99.4% |
| State the offer | 26,679 | 98.8% |
| Address a concern | 26,642 | 98.7% |
| Give proof or reassurance | 25,363 | 93.9% |
| Explain Or Support | 22,793 | 84.4% |
| State limits or disclosures | 14,542 | 53.9% |
| Component | Pieces | Share |
|---|---|---|
| Letter | 25,839 | 95.7% |
| Outer Envelope | 25,839 | 95.7% |
| Insert Or Terms Pages | 25,722 | 95.3% |
| Reply Device | 11,159 | 41.3% |
| Voucher Coupon Or Certificate | 3,510 | 13.0% |
| Card Carrier Device | 1,638 | 6.1% |
| Self Mailer Body | 685 | 2.5% |
| Booklet Or Catalog Body | 107 | 0.4% |
| Undetermined Component | 41 | 0.2% |
| Message sequence | Pieces | Share |
|---|---|---|
| Offer → Next Step → Proof | 2,006 | 7.4% |
| Next Step → Offer → Proof | 1,536 | 5.7% |
| Next Step → Proof → Offer | 1,148 | 4.3% |
| Offer → Next Step → Proof → Qualification | 1,133 | 4.2% |
| Offer → Next Step → Proof → Problem | 1,124 | 4.2% |
| Offer → Proof → Next Step | 970 | 3.6% |
| Proof → Offer → Next Step | 855 | 3.2% |
| Next Step → Offer → Proof → Qualification | 821 | 3.0% |
| Next Step → Offer → Proof → Problem | 717 | 2.7% |
| Proof → Next Step → Offer | 697 | 2.6% |
| Offer → Next Step → Qualification → Proof | 628 | 2.3% |
| Offer → Next Step → Problem → Proof | 587 | 2.2% |
| Offer → Next Step → Proof → Qualification → Problem | 586 | 2.2% |
| Offer → Proof → Next Step → Qualification | 584 | 2.2% |
| Next Step → Offer → Qualification → Proof | 488 | 1.8% |
| Next Step → Offer → Problem → Proof | 466 | 1.7% |
| Offer → Next Step → Problem → Proof → Qualification | 464 | 1.7% |
| Proof → Offer → Next Step → Qualification | 438 | 1.6% |
| Offer → Next Step | 427 | 1.6% |
| Next Step → Offer → Proof → Problem → Qualification | 424 | 1.6% |
| Next Step → Offer → Proof → Qualification → Problem | 413 | 1.5% |
| Proof → Next Step → Offer → Qualification | 368 | 1.4% |
| Offer → Next Step → Proof → Problem → Qualification | 349 | 1.3% |
| Next Step → Proof → Offer → Qualification | 331 | 1.2% |
| Next Step → Offer | 321 | 1.2% |
| Offer → Next Step → Qualification → Proof → Problem | 321 | 1.2% |
| Offer → Proof → Next Step → Qualification → Problem | 267 | 1.0% |
| Offer → Proof → Next Step → Problem | 240 | 0.9% |
| Offer → Problem → Next Step → Proof | 232 | 0.9% |
| Next Step → Offer → Qualification → Proof → Problem | 220 | 0.8% |
| Proof → Problem → Next Step → Offer | 211 | 0.8% |
| Offer → Next Step → Qualification → Problem → Proof | 210 | 0.8% |
| Next Step → Problem → Proof → Offer | 207 | 0.8% |
| Next Step → Proof → Offer → Problem | 199 | 0.7% |
| Proof → Offer → Next Step → Problem | 197 | 0.7% |
| Offer → Next Step → Qualification | 194 | 0.7% |
| Offer → Qualification → Next Step → Proof | 177 | 0.7% |
| Next Step → Offer → Problem → Proof → Qualification | 167 | 0.6% |
| Proof → Next Step → Offer → Problem | 164 | 0.6% |
| Offer → Proof → Next Step → Problem → Qualification | 159 | 0.6% |
| Next Step → Offer → Qualification → Problem → Proof | 158 | 0.6% |
| Next Step → Problem → Offer → Proof | 153 | 0.6% |
| Next Step → Offer → Problem → Qualification → Proof | 152 | 0.6% |
| Offer → Proof → Problem → Next Step → Qualification | 151 | 0.6% |
| Offer → Proof → Qualification → Next Step | 147 | 0.5% |
| Next Step → Proof → Offer → Qualification → Problem | 146 | 0.5% |
| Offer → Proof → Problem → Next Step | 145 | 0.5% |
| Offer → Next Step → Problem → Qualification → Proof | 143 | 0.5% |
| Proof → Offer → Next Step → Qualification → Problem | 133 | 0.5% |
| Proof → Offer → Next Step → Problem → Qualification | 129 | 0.5% |
| Visual label | Pieces | Share |
|---|---|---|
| Image Led | 27,002 | 100.0% |
| People Or Lifestyle Text Adjacent | 22,940 | 85.0% |
| Diagram Or Comparison Text Adjacent | 6,777 | 25.1% |
| Product Or Service Text Adjacent | 4,920 | 18.2% |
Source: Expanded Non-Profit sector extract from 2,213,774 eligible records. 2,213,652 records were analyzed; 122 were explicitly unknown. Analysis received August 15, 2026. The expanded catalog has 2,213,774 eligible physical-mail records; 2,213,652 were analyzed and 122 remain unknown. Industry tables cover 1,873,585 records with an assigned industry. Computer-assigned labels can contain errors.