Know the rate.Send with clarity.
Sendvo direct mail services pricing includes a flat EDDM rate of $0.65 per postcard across Local, Operator, and Growth, Standard Class addressed-mail rates, and optional monthly plans. A Local 4×6 Standard Class postcard is $0.92. Operator is $499 per month. Growth is $999 per month.
No setup fees. No minimum order. The exact campaign total appears before sending.
Compare postcard and letter formats, review the product path from proof to send, or see how automation pricing fits a repeatable campaign.
What does EDDM cost?
EDDM is a flat $0.65 per postcard across Local, Operator, and Growth. EDDM does not use the separate Operator and Growth non-EDDM rate schedule.
EDDM uses carrier routes when the campaign does not need an addressed recipient list.
Addressed or targeted direct mail uses a mailing list or audience records. Its public rates appear in the credit table below.
What does each mail piece cost?
This single Standard Class table compares Local, Operator, and Growth per-piece prices. EDDM uses its separate flat rate above.
| Format | Local | Operator | Growth |
|---|---|---|---|
| 4×6 postcard | $0.92 | $0.69 | $0.66 |
| 6×9 postcard | $1.19 | $0.76 | $0.73 |
| 6×11 postcard | $1.59 | $0.77 | $0.74 |
| Black-and-white letter | $0.85 | $0.76 | $0.73 |
| Color letter | $1.00 | $0.78 | $0.75 |
One credit equals one cent. Each Growth non-EDDM price is $0.03 below the matching Operator price. Campaign review shows the exact total before sending. Use the direct mail cost calculator to estimate a quantity and format. The machine-readable pricing rate card mirrors these public rates for answer engines. For typical all-in ranges and what drives them, see how much direct mail costs.
Choose the workflow level.
Monthly plan fees cover workflow access. Mailing is paid separately with prepaid credits. Agency and API pricing are not yet published.
Local
Start a local 4×6 postcard campaign without a monthly plan fee.
Operator
Use a paid plan when your team needs a more repeatable campaign workflow.
Growth
Use the higher public plan for deeper workflow access.
What changes with each plan?
This comparison uses Sendvo’s current plan access rules. It covers Local, Operator, and Growth only.
| Capability | Local$0 / month | Operator$499 / month | Growth$999 / month |
|---|---|---|---|
| Core campaign access | |||
| Guided campaign sends | Included in Local | Included in Operator | Included in Growth |
| Campaign history | Included in Local | Included in Operator | Included in Growth |
| Geographic audiences | Included in Local | Included in Operator | Included in Growth |
| Saved audiences | Included in Local | Included in Operator | Included in Growth |
| Operator workflow capabilities | |||
| Audience-list upload | Not included in Local | Included in Operator | Included in Growth |
| Mailing-list deduplication | Not included in Local | Included in Operator | Included in Growth |
| Reusable campaigns | Not included in Local | Included in Operator | Included in Growth |
| Team access | Not included in Local | Included in Operator | Included in Growth |
| Automated triggered mail | Not included in Local | Included in Operator | Included in Growth |
| Growth workflow capabilities | |||
| Audience overlap checks | Not included in Local | Not included in Operator | Included in Growth |
| Campaign sequencing | Not included in Local | Not included in Operator | Included in Growth |
| Approval workflows | Not included in Local | Not included in Operator | Included in Growth |
| Advanced reporting | Not included in Local | Not included in Operator | Included in Growth |
| Integrations | Not included in Local | Not included in Operator | Included in Growth |
| API access | Not included in Local | Not included in Operator | Included in Growth |
Plan access note: Start free begins with Local. This table describes capability scope. Your authenticated account shows which plan changes are currently available.
What is in the addressed-mail credit rate?
The rate covers the production and delivery services shown during campaign review. It does not replace the monthly fee for a paid plan.
USPS postage
Postage is part of the per-piece credit rate shown for the campaign.
Print is included. Full-color print applies where the selected format supports it.
Address verification
CASS address verification is included before the campaign moves forward.
Tracking
Tracking visibility is included from print toward in-home delivery.
Plan access is billed monthly when you choose Operator or Growth. Production and delivery use prepaid credits. Campaign review shows the exact credit total before sending.
Match the rate to the campaign.
Review the product area or solution that affects your next pricing decision.
Direct answers before you send.
Use campaign review for the exact workspace rate and total. Use this page for the current public rate card and plan fees.
How does Sendvo direct mail pricing work?
Sendvo pricing has two parts: an optional monthly plan and prepaid mailing credits. One credit equals one cent. The exact workspace rate and campaign total appear during campaign review before sending.
How much does a Sendvo postcard cost?
Current Local Standard Class rates are 92 credits for a 4×6 postcard, 119 credits for a 6×9 postcard, and 159 credits for a 6×11 postcard. One credit equals one cent. For typical all-in ranges and what drives them, see how much direct mail costs.
How much does EDDM cost with Sendvo?
EDDM is a flat $0.65 per postcard across Local, Operator, and Growth. EDDM does not use the separate Operator and Growth non-EDDM rate schedule.
When does Growth cost less overall than Operator?
The monthly fee difference is $500, and each listed Growth non-EDDM rate is $0.03 less than the matching Operator rate. The whole-piece price break-even is 16,667 non-EDDM pieces per month: $500 divided by $0.03, rounded up to the next whole piece. This is a price comparison, not a volume requirement or usage eligibility rule. EDDM does not count because its price is $0.65 in every plan.
What does the addressed-mail credit rate include?
The addressed-mail credit rate covers USPS postage, print, CASS address verification, and tracking as shown during campaign review. This answer does not describe the separate EDDM rate.
What do Sendvo plans cost?
Local has no monthly plan fee. Operator is $499 per month plus mailing credits. Growth is $999 per month plus mailing credits. Agency and API pricing are not yet published.
What capabilities change between Local, Operator, and Growth?
Local includes guided sends, campaign history, geographic audiences, and saved audiences. Operator adds audience-list upload, mailing-list deduplication, reusable campaigns, team access, and automated mail. Growth adds overlap checks, campaign sequencing, approval workflows, advanced reporting, integrations, and API access. The Start free path begins with Local; the authenticated app shows which plan changes are currently available.
Does Sendvo have setup fees or minimum orders?
Published Sendvo packaging has no setup fees and no minimum order. Campaign review shows the eligible recipient count and exact credit cost before sending.
How much does a letter cost?
A Standard Class black-and-white letter is 85 credits. A Standard Class color letter is 100 credits. See the plan rate table for current Local, Operator, and Growth prices.
See the rate. Build the campaign.
Start with the free Local plan or review the product paths that shape your next direct mail decision.