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- 159,221 mail pieces studied in this market
- 15–20 common creatives with examples
- Formats, offers, ways the offer builds trust, ways to respond, and ideas to test
Telecom direct mail,
explained.
The expanded catalog includes 159,221 eligible telecom pieces, with 159,209 analyzed across 523 observed sender labels. The median piece is 4 pages. Use this guide to plan one clear control and one-variable tests.
For a household comparing phone, internet, or TV service, this piece helps them review the price, contract term, and availability before they call or click.
easy to act on.
Who it is for
What it offers
How to respond
Source: Expanded Telecom sector extract from 2,213,774 eligible records. 2,213,652 records were analyzed; 122 were explicitly unknown. Analysis received August 15, 2026. The expanded catalog has 2,213,774 eligible physical-mail records; 2,213,652 were analyzed and 122 remain unknown. Industry tables cover 1,873,585 records with an assigned industry. Computer-assigned labels can contain errors.
What telecom mail needs to do
A good piece helps its intended audience take one reasonable next step.
The job of the mail
Help a household decide whether to switch, keep, or add a connection.
The main problem
Bundle math, contract surprise, and offers that ignore availability.
The safest first move
Use this first message plan: Service, price, term, availability, action. Envelope + Letter + Inserts is the leading observed format at 70.9% in this telecom catalog. Choose it only when it fits the reading job.
Counts describe observed mail, not results. These figures are not response rates, conversion rates, lift, cost, or return on investment.
Know the exact telecom market
Start with the narrowest reliable market before you use a broad sector average.
Pick wireless, internet, wireline, or TV before you borrow the sector average. Top-ten share is 80.3% — a few sender labels dominate.
This page uses the complete Telecom industry table: 159,221 eligible pieces, 159,209 analyzed records, and 523 observed sender labels.
Pieces found by market
See the market table and how to use it
| Market | Pieces | Share | Sender labels | What it means |
|---|---|---|---|---|
| Wireless | 43,029 | 27.0% | 152 | Largest category. |
| Internet | 34,128 | 21.4% | 343 | Second. |
| Wireline | 31,739 | 19.9% | 175 | Third. |
| Television | 21,131 | 13.3% | 83 | Fourth. |
Use the narrowest reliable market row for the campaign. Parent-sector patterns stay labeled as parent context.
Start with the reader and the moment
A useful message begins with a real reason for the mail to arrive now.
A real reason to arrive
household switching internet
A clear concern
a price that expires after the next step
A small next step
Call or click. One path.
“For a household comparing phone, internet, or TV service, this piece helps them review the price, contract term, and availability before they call or click.”
Use this sentence in the campaign brief. If it names several unrelated audiences, split the campaign.
See the computer-assigned audience and buying-stage labels
These labels come from words found in the mail. They do not come from verified mailing lists.
| Audience label | Pieces | Share |
|---|---|---|
| Homeowner Or Household | 95,414 | 59.9% |
| New Prospect | 83,342 | 52.3% |
| Existing Customer | 58,327 | 36.6% |
| Small Business | 20,550 | 12.9% |
| Borrower Or Credit Seeker | 8,314 | 5.2% |
| Lapsed Or Winback | 7,583 | 4.8% |
| Donor Or Supporter | 5,798 | 3.6% |
| Traveler Or Guest | 4,388 | 2.8% |
| Older Adult Or Retiree | 1,651 | 1.0% |
| Buying-stage label | Pieces | Share |
|---|---|---|
| Decision Or Action | 149,826 | 94.1% |
| Awareness Or Education | 93,421 | 58.7% |
| Consideration Or Comparison | 73,923 | 46.4% |
| Retention Or Cross Sell | 67,229 | 42.2% |
| Renewal or win-back | 18,610 | 11.7% |
Four common ways telecom mail starts the conversation
Use these patterns to understand the market. Do not copy them without a reason.
A message pattern is the order of the offer, proof, and next step. These patterns come from this telecom catalog. They show what appeared often. They do not show what worked.
Lead with a real incentive
Use when a bonus or gift is the reason to act.
Watch for: The bonus can hide fees or eligibility.Renew or win back a customer
Use when the reader already has a relationship.
Watch for: Sounds like cold acquisition if the account context is missing.Mission Or Donation Appeal
Use when the next step is a gift or membership.
Watch for: Wrong control for a financial product.Lead with price
Use when rate, payment, or APR is the decision.
Watch for: A rate without qualification becomes a slogan.See all message-pattern data
| Message pattern | Pieces | Share |
|---|---|---|
| Lead with an incentive | 128,323 | 80.6% |
| Renewal or win-back | 18,379 | 11.5% |
| Mission Or Donation Appeal | 5,859 | 3.7% |
| Rate Led Financial Acquisition | 3,677 | 2.3% |
| Trust Led Education | 1,212 | 0.8% |
| Explain, then ask for one action | 1,164 | 0.7% |
| Customer Cross Sell Or Service | 289 | 0.2% |
| Quote or consultation | 158 | 0.1% |
| Deadline Driven Offer | 148 | 0.1% |
Use the leading pattern as a control only when it matches the reader and the next step.
20 common direct-mail designs in Telecom mail
See how common Telecom mail packages the offer, proof, response path, and disclosures. These are observed patterns, not performance rankings.
-
DISH approved-offer package
Red-and-white envelope package, approved-offer letter, channel and price table, and phone response.
Observed in at least 1,094 unique pieces -
DISH switch-and-save package
DISH envelope, switch-and-save offer letter, price tiers, bonus panel, and apply response.
Observed in at least 1,085 unique pieces -
DISH channel-choice package
DISH letter, channel-grid comparison, package tiers, offer panel, and apply response.
Observed in at least 716 unique pieces -
DISH red price-table package
DISH offer letter, large red incentive panel, tiered price table, and phone response.
Observed in at least 706 unique pieces -
DISH family-and-price package
DISH multi-page package, household imagery, service benefits, tiered price table, and phone response.
Observed in at least 582 unique pieces -
DISH TV-that-works package
DISH envelope, family lifestyle letter, plan comparison grid, testimonials, and phone response.
Observed in at least 420 unique pieces
See all 20 common creatives
-
DISH better-TV upgrade package
DISH upgrade message, guaranteed-price or value panel, channel comparison, and phone response.
Observed in at least 377 unique pieces -
Red television-price guarantee package
Red offer package, guaranteed-price headline, tiered channel table, and phone response.
Observed in at least 368 unique pieces -
DISH family-plan offer package
DISH envelope, family-plan message, red incentive panel, package price grid, and phone response.
Observed in at least 317 unique pieces -
DISH value-tier offer package
DISH envelope, value comparison letter, red price tiers, channel table, and phone response.
Observed in at least 274 unique pieces -
DISH household-value package
DISH envelope, household offer letter, red incentive panel, package comparison, and phone response.
Observed in at least 273 unique pieces -
DISH ready-for-better-TV package
DISH package, ready-for-better-TV headline, red offer panel, tiered channel table, and phone response.
Observed in at least 270 unique pieces -
DISH family upgrade package
DISH envelope, family upgrade message, red incentive, package price grid, and phone response.
Observed in at least 267 unique pieces -
DISH renewal-notice package
DISH notice envelope, renewal message, red offer panel, tiered package table, and phone response.
Observed in at least 257 unique pieces -
5G home-internet offer package
Red-and-white 5G home-internet offer, device or service bundle, monthly price table, and phone response.
Observed in at least 248 unique pieces -
DISH channel-listing upgrade package
DISH envelope, upgrade message, red incentive, detailed channel listing, and phone response.
Observed in at least 248 unique pieces -
DISH family-price comparison package
DISH envelope, lifestyle letter, plan comparison grid, incentive details, and phone response.
Observed in at least 243 unique pieces -
Consumer Cellular device-bundle package
Red-and-white wireless package, device and accessory panel, plan details, and phone response.
Observed in at least 241 unique pieces -
Consumer Cellular monthly-savings package
Red wireless offer, monthly price or gift incentive, device panel, and phone response.
Observed in at least 220 unique pieces -
HughesNet free-installation package
Blue-and-white satellite-internet package, plan comparison, savings badge, and web or phone response.
Observed in at least 208 unique pieces
Each design groups similar mail pieces. The count covers the reviewed set, so the true total can be higher. A common design is not a proven winner.
Choose a format that fits the reading job
The leading format comes from this telecom catalog. It is not a performance result.
Envelope + Letter + Inserts
This is the leading format in this telecom catalog. Use it as a control only when the reader needs that amount of explanation.
Telecom pieces have a median length of 4.0 pages and 1358.8 characters per page. Median response-step complexity is 10.00; median disclosure balance is 0.500.
Compare all observed format labels
These are computer-assigned format labels. They are not production specifications.
| Format label | Pieces | Share |
|---|---|---|
| Envelope + Letter + Inserts | 112,908 | 70.9% |
| Folded Self-Mailer / Short Brochure | 18,553 | 11.7% |
| Envelope + Letter/Insert | 17,902 | 11.2% |
| Short Multi-Component Package | 6,980 | 4.4% |
| Multi-Page Letter / Brochure | 2,280 | 1.4% |
| Single-Piece Mailer; Geometry Unavailable | 353 | 0.2% |
| Booklet / Catalog | 233 | 0.1% |
Build the piece in a clear reading order
Each part of the package should answer one question for the reader.
Envelope
Show relevance. Do not place the full sales claim outside.
Opening
Name the reader and the reason for contact.
Offer
State plan, term, availability in one clear reading path.
Proof
Use network or availability language, tenure, and a limited guarantee only when true.
Next step
Call or click. One path.
Disclosures
Place an important limit near the claim that it changes.
See the observed page and component labels
| Page job | Pieces | Share |
|---|---|---|
| Exterior Or Lead Page | 159,209 | 100.0% |
| Ask for a response | 158,700 | 99.7% |
| Address a concern | 158,148 | 99.3% |
| State the offer | 157,201 | 98.7% |
| State limits or disclosures | 152,859 | 96.0% |
| Give proof or reassurance | 151,108 | 94.9% |
| Explain Or Support | 99,647 | 62.6% |
| Component | Pieces | Share |
|---|---|---|
| Letter | 130,810 | 82.2% |
| Outer Envelope | 130,810 | 82.2% |
| Insert Or Terms Pages | 115,421 | 72.5% |
| Self Mailer Body | 18,553 | 11.7% |
| Voucher Coupon Or Certificate | 9,138 | 5.7% |
| Undetermined Component | 6,625 | 4.2% |
| Card Carrier Device | 4,203 | 2.6% |
| Reply Device | 732 | 0.5% |
| Booklet Or Catalog Body | 233 | 0.1% |
Use plain language and complete claims
The reader should not need telecom expertise to understand the offer.
Write from the reader’s decision. Do not write from the company structure. Use common words. Define a specialist term the first time you use it.
Fastest internet. Unlimited everything. Switch today.
If you want to review [internet / wireless], see the price, the term, and the availability rule. Call or click. The price is limited to the conditions printed next to it.
Useful sentence patterns
- Review [service]: [price], [term], [availability], [action].
- When [switch moment], compare [plan] with [limit].
See the observed message-sequence labels
| Message sequence | Pieces | Share |
|---|---|---|
| Offer → Proof → Next Step → Qualification | 14,997 | 9.4% |
| Proof → Offer → Next Step → Qualification | 12,855 | 8.1% |
| Offer → Next Step → Qualification → Proof | 12,806 | 8.0% |
| Next Step → Offer → Proof → Qualification | 11,619 | 7.3% |
| Offer → Next Step → Proof → Qualification | 11,063 | 6.9% |
| Offer → Qualification → Next Step → Proof | 9,130 | 5.7% |
| Next Step → Offer → Qualification → Proof | 6,450 | 4.1% |
| Proof → Offer → Qualification → Next Step | 4,127 | 2.6% |
| Offer → Qualification → Proof → Next Step | 4,099 | 2.6% |
| Proof → Next Step → Offer → Qualification | 3,996 | 2.5% |
| Offer → Proof → Qualification → Next Step | 3,615 | 2.3% |
| Next Step → Qualification → Offer → Proof | 3,317 | 2.1% |
| Qualification → Offer → Next Step → Proof | 3,203 | 2.0% |
| Next Step → Proof → Offer → Qualification | 3,090 | 1.9% |
| Qualification → Next Step → Offer → Proof | 2,829 | 1.8% |
| Offer → Next Step → Qualification | 2,208 | 1.4% |
| Qualification → Offer → Proof → Next Step | 2,147 | 1.3% |
| Offer → Next Step → Qualification → Proof → Problem | 1,921 | 1.2% |
| Offer → Next Step → Proof → Qualification → Problem | 1,870 | 1.2% |
| Offer → Proof → Next Step → Qualification → Problem | 1,733 | 1.1% |
| Next Step → Offer → Proof → Qualification → Problem | 1,451 | 0.9% |
| Proof → Offer → Next Step → Qualification → Problem | 1,353 | 0.8% |
| Offer → Qualification → Next Step | 1,276 | 0.8% |
| Proof → Next Step → Qualification → Offer | 1,267 | 0.8% |
| Next Step → Qualification → Proof → Offer | 1,179 | 0.7% |
| Next Step → Offer → Qualification → Proof → Problem | 1,175 | 0.7% |
| Offer → Next Step → Qualification → Problem → Proof | 1,144 | 0.7% |
| Offer → Proof → Next Step → Problem → Qualification | 1,112 | 0.7% |
| Next Step → Proof → Qualification → Offer | 1,069 | 0.7% |
| Next Step → Offer → Qualification | 1,010 | 0.6% |
| Proof → Next Step → Offer → Qualification → Problem | 977 | 0.6% |
| Qualification → Next Step → Proof → Offer | 843 | 0.5% |
| Offer → Proof → Qualification → Next Step → Problem | 840 | 0.5% |
| Proof → Qualification → Offer → Next Step | 834 | 0.5% |
| Offer → Next Step → Proof | 825 | 0.5% |
| Offer → Next Step | 809 | 0.5% |
| Offer → Next Step → Proof → Problem → Qualification | 782 | 0.5% |
| Offer → Proof → Problem → Next Step → Qualification | 693 | 0.4% |
| Proof → Offer → Next Step → Problem → Qualification | 673 | 0.4% |
| Offer → Next Step → Problem → Proof → Qualification | 665 | 0.4% |
| Qualification → Offer → Proof → Next Step → Problem | 661 | 0.4% |
| Next Step → Offer → Proof → Problem → Qualification | 649 | 0.4% |
| Qualification → Offer → Next Step | 629 | 0.4% |
| Qualification → Proof → Offer → Next Step | 625 | 0.4% |
| Next Step → Proof → Offer → Qualification → Problem | 620 | 0.4% |
| Offer → Qualification → Next Step → Proof → Problem | 595 | 0.4% |
| Offer → Qualification → Proof → Next Step → Problem | 583 | 0.4% |
| Qualification → Proof → Next Step → Offer | 569 | 0.4% |
| Proof → Qualification → Next Step → Offer | 562 | 0.4% |
| Qualification → Offer → Next Step → Proof → Problem | 560 | 0.4% |
Keep the offer in one place
A clear offer states the value, the action, the timing, and who can use it.
Keep these four parts in one reading path. The offer becomes hard to understand when the reader must search for a limit or a deadline.
See offer and qualification data
| Offer label | Pieces | Share |
|---|---|---|
| Price Or Payment | 155,635 | 97.7% |
| Free | 120,077 | 75.4% |
| Discount Or Savings | 109,350 | 68.7% |
| Bundle | 46,288 | 29.1% |
| Reward Or Bonus | 45,359 | 28.5% |
| Appointment Or Event | 11,881 | 7.5% |
| Rate Or APR | 5,300 | 3.3% |
| Fee Waiver | 1,501 | 0.9% |
| Donation Match | 2 | 0.0% |
| Qualification level | Pieces | Share |
|---|---|---|
| High | 120,686 | 75.8% |
| Moderate | 24,465 | 15.4% |
| Low | 11,963 | 7.5% |
| None Or No Offer | 2,095 | 1.3% |
Connect every claim to proof
Trust grows when a claim, its evidence, and its limit stay together.
What do you want the reader to believe?
What fact, credential, or process supports it?
What condition changes the meaning?
Assign an owner to every important claim before design begins. Keep the evidence file, the limit, and the approval date with the claim.
See proof and objection data
| Proof label | Pieces | Share |
|---|---|---|
| Guarantee or reduced risk | 103,643 | 65.1% |
| Local Presence | 89,977 | 56.5% |
| Security Or Privacy | 75,581 | 47.5% |
| Testimonial | 63,647 | 40.0% |
| Credentials Or Certification | 58,028 | 36.4% |
| Rating Or Award | 49,374 | 31.0% |
| Tenure Or Experience | 43,428 | 27.3% |
| Product Or Service Detail | 36,967 | 23.2% |
| Process Explanation | 1,932 | 1.2% |
| Customer Or Scale Count | 60 | 0.0% |
| Concern addressed | Pieces | Share |
|---|---|---|
| Time Or Urgency | 147,650 | 92.7% |
| Price Or Affordability | 139,884 | 87.9% |
| Eligibility Or Qualification | 139,882 | 87.9% |
| Switching Or Change | 87,901 | 55.2% |
| Risk Or Security | 85,586 | 53.8% |
| Trust Or Credibility | 75,031 | 47.1% |
| Effort Or Convenience | 63,015 | 39.6% |
| Commitment Or Contract | 37,889 | 23.8% |
Design for a quick household scan
Use layout to reduce uncertainty. Do not use decoration as proof.
Review the printed piece at its real size. Also hold it at arm’s length. Check it under normal household light.
See observed visual labels
A visual label means the system found an image idea near text. It is not a pixel measurement.
| Visual label | Pieces | Share |
|---|---|---|
| Image Led | 159,164 | 100.0% |
| Product Or Service Text Adjacent | 139,500 | 87.6% |
| People Or Lifestyle Text Adjacent | 124,364 | 78.1% |
| Diagram Or Comparison Text Adjacent | 40,299 | 25.3% |
| Copy Led | 30 | 0.0% |
| Balanced Image Copy | 15 | 0.0% |
Use personal data only when it helps
Relevance comes from the reason for contact, not from a printed name alone.
Use personal data only when it is accurate, useful, and suitable for the message. Do not expose sensitive information on the envelope.
Connect each personal fact to a useful reason for contact. Create a safe fallback for every missing field. Print and check every variable version.
See observed personalization labels
| Personalization label | Pieces | Share |
|---|---|---|
| Local Or Geographic | 87,387 | 54.9% |
| Deadline Or Renewal Date | 44,196 | 27.8% |
| Product Specific Recommendation | 36,215 | 22.7% |
| Customer Or Account Context | 34,217 | 21.5% |
| Named Recipient Or Salutation | 27,609 | 17.3% |
| Named Representative | 15,992 | 10.0% |
| Unique Code Or Web Address | 9,618 | 6.0% |
| Selected Or Prequalified | 3,210 | 2.0% |
Named-recipient language is 17.3% of pieces and 8.0% on an equal-brand mean.
Large mailers can inflate the piece-weighted rate.
Name-on-the-letter is not a strategy.
Give the reader one main next step
Two response paths can work together when one is clearly primary.
95.0% in this telecom catalog. Observed frequency does not set its role in your brief.
94.9% in this telecom catalog. Choose one primary path for the campaign.
Call or URL as primary. Landing page must repeat term and availability.
See response-path and next-step data
| Response path | Pieces | Share |
|---|---|---|
| Phone | 151,209 | 95.0% |
| Web Address | 151,153 | 94.9% |
| Apply Or Enroll | 146,228 | 91.8% |
| Shop Or Order | 96,776 | 60.8% |
| Appointment Or Quote | 17,089 | 10.7% |
| Donation | 5,216 | 3.3% |
| Store Or Location | 3,323 | 2.1% |
| Qr | 3,101 | 1.9% |
| Reply Mail | 732 | 0.5% |
| Main next step | Pieces | Share |
|---|---|---|
| Phone | 84,408 | 53.0% |
| Apply Or Enroll | 26,761 | 16.8% |
| Web Address | 24,928 | 15.7% |
| Shop Or Order | 15,579 | 9.8% |
| Donation | 3,848 | 2.4% |
| Appointment Or Quote | 2,642 | 1.7% |
| None Detected | 617 | 0.4% |
| Qr | 330 | 0.2% |
| Store Or Location | 82 | 0.1% |
| Reply Mail | 14 | 0.0% |
Make the claim clear before you add the disclosure
A limit should explain a true claim. It should not rescue a misleading one.
The main claim must be true on its own. Place a material limit where the reader will see it with the claim.
Review these topics
- price after promo
- contracts
- availability
- speeds
This guide is not legal advice. It does not promise response, sales, revenue, cost savings, or return on investment. The sender owns every claim, offer, term, and outcome measure.
See disclosure-balance data
| Disclosure balance | Pieces | Share |
|---|---|---|
| Promotion and limits are balanced | 119,293 | 74.9% |
| Disclosure Heavy | 30,297 | 19.0% |
| Promotion is more prominent | 6,536 | 4.1% |
| Little promotion or qualification | 3,083 | 1.9% |
Mail for a real telecom moment
Plan from the in-home date. Use urgency only when the deadline is real.
Choose the date when the household should receive the mail.
Allow time to read, compare, and ask questions.
Use a real deadline only when the offer has one.
Keep the mailed promise in the quote page and call.
Plan from a real contract-end date only if the list has it.
Time comparisons use only 1,242,943 records with a usable date (56.1459% of the eligible catalog). The remaining 970,831 records stay in full-catalog counts but do not enter time comparisons. Treat any time pattern as descriptive, not causal.
Follow useful category rules, then make one clear difference
A strong difference helps the reader understand or trust the offer.
The largest senders can make a design choice look common. Compare the number of pieces with the number of sender labels that use the same choice.
Use one clear audience, useful proof, and one main response path.
A concentrated switch market. Unused on Sendvo solutions.
Do not use a louder claim only to look different.
See sender concentration measures
The data has 523 sender labels.
The ten largest sender labels in this telecom catalog account for 80.3% of pieces.
The largest sender label in this telecom catalog is Charter Communications (28,573 pieces).
A practical first telecom campaign
Build a clear first version. Then change one item in each test.
- 01
Set the goal
Collect a qualified call or a click-to-order — pick one.
- 02
Write one audience sentence
For a household comparing phone, internet, or TV service, this piece helps them review the price, contract term, and availability before they call or click.
- 03
Choose the first version
Lead with a real incentive is the leading observed message pattern at 80.6% in this telecom catalog. Use it only when it fits the reader and decision. Service, price, term, availability, action.
- 04
Choose the package
Envelope + Letter + Inserts is the leading observed format at 70.9% in this telecom catalog. Choose it only when it fits the reading job.
- 05
Set the response path
Call or URL as primary. Landing page must repeat term and availability.
- 06
Prepare proof and final checks
Availability or network evidence with an owner. Promo expiration, availability, URL/phone, seed piece.
Change one item at a time
- Control: price + term + availability.
- Cell A: opening only.
- Cell B: proof only.
Sendvo does not have a dedicated solutions page for this market.
Final review checklist
Use this list before the piece goes to print.
Do
- Pick one service type.
- Put term and availability next to the price.
- Use one path.
- Assign a proof owner.
- Match the landing page.
- Label this unused on Sendvo solutions.
- Inspect disclosure size.
- Plan from a real in-home date.
- Hold bundle extras out of the control.
- Instrument call and URL separately.
Do not
- Do not promise unlimited without limits.
- Do not hide the post-promo price.
- Do not invent availability.
- Do not invent a trend.
- Do not claim lift.
- Do not paste competitor copy.
- Do not treat top-ten share as a reason to copy Charter.
- Do not run equal-weight CTAs.
- Do not invent a Sendvo telecom solutions page.
- Do not use name-only merge as strategy.
Questions a new reader may ask
These answers explain the data and its limits.
Does a high piece count mean this mail works?
No. A large catalog count shows what arrived, not what got a response, a sale, or a cheaper cost per result.
Does Sendvo have a telecom solutions page?
No. Sendvo does not have a dedicated solutions page.
Are format and audience labels exact envelope specs?
No. Physical-format, audience, and next step labels are computer-assigned labels unless independently validated. They help you brief a test. They do not set a winning spec.
How to read the data
The appendix keeps the evidence visible. It also marks the limits of the research.
2,213,774 physical-mail records meet the archive’s eligibility rules; 2,213,652 were analyzed and 122 remain unknown.
1,873,585 records have an assigned industry. 340,189 do not and are excluded from industry tables.
1,242,943 records have a usable date (56.1459%). 970,831 remain undated.
There are no response, conversion, revenue, cost, lift, or return fields. A common pattern is not a proven winner.
Open the full appendix
| Page job | Pieces | Share |
|---|---|---|
| Exterior Or Lead Page | 159,209 | 100.0% |
| Ask for a response | 158,700 | 99.7% |
| Address a concern | 158,148 | 99.3% |
| State the offer | 157,201 | 98.7% |
| State limits or disclosures | 152,859 | 96.0% |
| Give proof or reassurance | 151,108 | 94.9% |
| Explain Or Support | 99,647 | 62.6% |
| Component | Pieces | Share |
|---|---|---|
| Letter | 130,810 | 82.2% |
| Outer Envelope | 130,810 | 82.2% |
| Insert Or Terms Pages | 115,421 | 72.5% |
| Self Mailer Body | 18,553 | 11.7% |
| Voucher Coupon Or Certificate | 9,138 | 5.7% |
| Undetermined Component | 6,625 | 4.2% |
| Card Carrier Device | 4,203 | 2.6% |
| Reply Device | 732 | 0.5% |
| Booklet Or Catalog Body | 233 | 0.1% |
| Message sequence | Pieces | Share |
|---|---|---|
| Offer → Proof → Next Step → Qualification | 14,997 | 9.4% |
| Proof → Offer → Next Step → Qualification | 12,855 | 8.1% |
| Offer → Next Step → Qualification → Proof | 12,806 | 8.0% |
| Next Step → Offer → Proof → Qualification | 11,619 | 7.3% |
| Offer → Next Step → Proof → Qualification | 11,063 | 6.9% |
| Offer → Qualification → Next Step → Proof | 9,130 | 5.7% |
| Next Step → Offer → Qualification → Proof | 6,450 | 4.1% |
| Proof → Offer → Qualification → Next Step | 4,127 | 2.6% |
| Offer → Qualification → Proof → Next Step | 4,099 | 2.6% |
| Proof → Next Step → Offer → Qualification | 3,996 | 2.5% |
| Offer → Proof → Qualification → Next Step | 3,615 | 2.3% |
| Next Step → Qualification → Offer → Proof | 3,317 | 2.1% |
| Qualification → Offer → Next Step → Proof | 3,203 | 2.0% |
| Next Step → Proof → Offer → Qualification | 3,090 | 1.9% |
| Qualification → Next Step → Offer → Proof | 2,829 | 1.8% |
| Offer → Next Step → Qualification | 2,208 | 1.4% |
| Qualification → Offer → Proof → Next Step | 2,147 | 1.3% |
| Offer → Next Step → Qualification → Proof → Problem | 1,921 | 1.2% |
| Offer → Next Step → Proof → Qualification → Problem | 1,870 | 1.2% |
| Offer → Proof → Next Step → Qualification → Problem | 1,733 | 1.1% |
| Next Step → Offer → Proof → Qualification → Problem | 1,451 | 0.9% |
| Proof → Offer → Next Step → Qualification → Problem | 1,353 | 0.8% |
| Offer → Qualification → Next Step | 1,276 | 0.8% |
| Proof → Next Step → Qualification → Offer | 1,267 | 0.8% |
| Next Step → Qualification → Proof → Offer | 1,179 | 0.7% |
| Next Step → Offer → Qualification → Proof → Problem | 1,175 | 0.7% |
| Offer → Next Step → Qualification → Problem → Proof | 1,144 | 0.7% |
| Offer → Proof → Next Step → Problem → Qualification | 1,112 | 0.7% |
| Next Step → Proof → Qualification → Offer | 1,069 | 0.7% |
| Next Step → Offer → Qualification | 1,010 | 0.6% |
| Proof → Next Step → Offer → Qualification → Problem | 977 | 0.6% |
| Qualification → Next Step → Proof → Offer | 843 | 0.5% |
| Offer → Proof → Qualification → Next Step → Problem | 840 | 0.5% |
| Proof → Qualification → Offer → Next Step | 834 | 0.5% |
| Offer → Next Step → Proof | 825 | 0.5% |
| Offer → Next Step | 809 | 0.5% |
| Offer → Next Step → Proof → Problem → Qualification | 782 | 0.5% |
| Offer → Proof → Problem → Next Step → Qualification | 693 | 0.4% |
| Proof → Offer → Next Step → Problem → Qualification | 673 | 0.4% |
| Offer → Next Step → Problem → Proof → Qualification | 665 | 0.4% |
| Qualification → Offer → Proof → Next Step → Problem | 661 | 0.4% |
| Next Step → Offer → Proof → Problem → Qualification | 649 | 0.4% |
| Qualification → Offer → Next Step | 629 | 0.4% |
| Qualification → Proof → Offer → Next Step | 625 | 0.4% |
| Next Step → Proof → Offer → Qualification → Problem | 620 | 0.4% |
| Offer → Qualification → Next Step → Proof → Problem | 595 | 0.4% |
| Offer → Qualification → Proof → Next Step → Problem | 583 | 0.4% |
| Qualification → Proof → Next Step → Offer | 569 | 0.4% |
| Proof → Qualification → Next Step → Offer | 562 | 0.4% |
| Qualification → Offer → Next Step → Proof → Problem | 560 | 0.4% |
| Visual label | Pieces | Share |
|---|---|---|
| Image Led | 159,164 | 100.0% |
| Product Or Service Text Adjacent | 139,500 | 87.6% |
| People Or Lifestyle Text Adjacent | 124,364 | 78.1% |
| Diagram Or Comparison Text Adjacent | 40,299 | 25.3% |
| Copy Led | 30 | 0.0% |
| Balanced Image Copy | 15 | 0.0% |
Source: Expanded Telecom sector extract from 2,213,774 eligible records. 2,213,652 records were analyzed; 122 were explicitly unknown. Analysis received August 15, 2026. The expanded catalog has 2,213,774 eligible physical-mail records; 2,213,652 were analyzed and 122 remain unknown. Industry tables cover 1,873,585 records with an assigned industry. Computer-assigned labels can contain errors.