Get the Energy report as a PDF.
Unlock the full report, every common direct-mail design, and all 21 industry reports.
- 34,743 mail pieces studied in this market
- 15–20 common creatives with examples
- Formats, offers, ways the offer builds trust, ways to respond, and ideas to test
Energy direct mail,
explained.
The expanded catalog includes 34,743 eligible energy pieces, with 34,742 analyzed across 919 observed sender labels. The median piece is 4 pages. Use this guide to plan one clear control and one-variable tests.
For a household comparing an electric or gas plan, this piece helps them review the rate, fees, and plan term before they enroll or call.
easy to act on.
Who it is for
What it offers
How to respond
Source: Expanded Energy sector extract from 2,213,774 eligible records. 2,213,652 records were analyzed; 122 were explicitly unknown. Analysis received August 15, 2026. The expanded catalog has 2,213,774 eligible physical-mail records; 2,213,652 were analyzed and 122 remain unknown. Industry tables cover 1,873,585 records with an assigned industry. Computer-assigned labels can contain errors.
What energy mail needs to do
A good piece helps its intended audience take one reasonable next step.
The job of the mail
Help a household decide whether to compare an electric or gas supply offer.
The main problem
Teaser rates, term surprise, and solar creative used as the category.
The safest first move
Use this first message plan: Fuel, rate, term, fee, action. Envelope + Letter + Inserts is the leading observed format at 71.1% in this energy catalog. Choose it only when it fits the reading job.
Counts describe observed mail, not results. These figures are not response rates, conversion rates, lift, cost, or return on investment.
Know the exact energy market
Start with the narrowest reliable market before you use a broad sector average.
Do not title this solar. Solar is 1.8% of the energy catalog.
This page uses the complete Energy industry table: 34,743 eligible pieces, 34,742 analyzed records, and 919 observed sender labels.
Pieces found by market
See the market table and how to use it
| Market | Pieces | Share | Sender labels | What it means |
|---|---|---|---|---|
| Electric | 24,112 | 69.4% | 534 | The usual brief. |
| Gas | 6,584 | 19.0% | 382 | Second. |
| Solar | 628 | 1.8% | 177 | Too small to be the category. |
Use the narrowest reliable market row for the campaign. Parent-sector patterns stay labeled as parent context.
Start with the reader and the moment
A useful message begins with a real reason for the mail to arrive now.
A real reason to arrive
household comparing electric supply
A clear concern
a rate that expires immediately
A small next step
Call, click, or enroll. One path.
“For a household comparing an electric or gas plan, this piece helps them review the rate, fees, and plan term before they enroll or call.”
Use this sentence in the campaign brief. If it names several unrelated audiences, split the campaign.
See the computer-assigned audience and buying-stage labels
These labels come from words found in the mail. They do not come from verified mailing lists.
| Audience label | Pieces | Share |
|---|---|---|
| Homeowner Or Household | 24,580 | 70.7% |
| Existing Customer | 17,929 | 51.6% |
| New Prospect | 15,510 | 44.6% |
| Borrower Or Credit Seeker | 9,300 | 26.8% |
| Small Business | 4,768 | 13.7% |
| Donor Or Supporter | 4,061 | 11.7% |
| Lapsed Or Winback | 2,285 | 6.6% |
| Older Adult Or Retiree | 1,465 | 4.2% |
| Traveler Or Guest | 1,452 | 4.2% |
| Buying-stage label | Pieces | Share |
|---|---|---|
| Decision Or Action | 28,425 | 81.8% |
| Awareness Or Education | 27,789 | 80.0% |
| Consideration Or Comparison | 24,688 | 71.1% |
| Retention Or Cross Sell | 16,997 | 48.9% |
| Renewal or win-back | 4,847 | 14.0% |
Four common ways energy mail starts the conversation
Use these patterns to understand the market. Do not copy them without a reason.
A message pattern is the order of the offer, proof, and next step. These patterns come from this energy catalog. They show what appeared often. They do not show what worked.
Lead with a real incentive
Use when a bonus or gift is the reason to act.
Watch for: The bonus can hide fees or eligibility.Lead with price
Use when rate, payment, or APR is the decision.
Watch for: A rate without qualification becomes a slogan.Mission Or Donation Appeal
Use when the next step is a gift or membership.
Watch for: Wrong control for a financial product.Renew or win back a customer
Use when the reader already has a relationship.
Watch for: Sounds like cold acquisition if the account context is missing.See all message-pattern data
| Message pattern | Pieces | Share |
|---|---|---|
| Lead with an incentive | 15,454 | 44.5% |
| Rate Led Financial Acquisition | 8,404 | 24.2% |
| Mission Or Donation Appeal | 7,169 | 20.6% |
| Renewal or win-back | 2,698 | 7.8% |
| Explain, then ask for one action | 327 | 0.9% |
| Trust Led Education | 232 | 0.7% |
| Customer Cross Sell Or Service | 172 | 0.5% |
| Quote or consultation | 153 | 0.4% |
| Deadline Driven Offer | 133 | 0.4% |
Use the leading pattern as a control only when it matches the reader and the next step.
15 common direct-mail designs in Energy mail
See how common Energy mail packages the offer, proof, response path, and disclosures. These are observed patterns, not performance rankings.
-
SmartEnergy coral gift-card offer
Coral utility offer package, prominent gift-card incentive, activation instructions, and phone response.
Observed in at least 182 unique pieces -
Utility bonus-offer package
Multi-page rate-and-bonus offer, large dollar incentive, qualification details, and shop-or-order response.
Observed in at least 159 unique pieces -
SmartEnergy service-notice gift-card package
Yellow service notice, green gift-card panel, account-specific message, and phone response.
Observed in at least 136 unique pieces -
CleanChoice Energy customer-education package
Long-form customer letter, blue-and-green educational panels, service details, and reply-mail response.
Observed in at least 100 unique pieces -
SmartEnergy white-and-green gift-card notice
White-and-green account notice, gift-card offer, service explanation, and phone response.
Observed in at least 92 unique pieces -
Gift-card offer with FAQ insert
Pink multi-page utility offer, gift-card incentive, activation FAQ, and phone response.
Observed in at least 75 unique pieces
See all 15 common creatives
-
Inspire fixed-price renewal package
Burgundy renewal package, fixed-monthly-price message, supply details, and phone response.
Observed in at least 65 unique pieces -
SmartEnergy free-electricity service notice
White-and-gray service notice, free-electricity headline, account information, and phone response.
Observed in at least 60 unique pieces -
NRG Home incentive package
Green-and-blue incentive package, savings headline, eligibility details, and apply-or-enroll response.
Observed in at least 57 unique pieces -
Utility refund-credit package
Pink-and-white refund notice, credit amount, explanatory letter, and apply-or-enroll response.
Observed in at least 51 unique pieces -
CleanChoice Energy long-form terms package
Extended utility letter, blue-and-white terms pages, service explanation, and phone response.
Observed in at least 47 unique pieces -
Utility refund approval package
Two-page refund approval notice, account-specific amount, verification instructions, and phone response.
Observed in at least 47 unique pieces -
Utility refund FAQ package
Multi-page refund notice, amount summary, frequently asked questions, and apply-or-enroll response.
Observed in at least 47 unique pieces -
Blue utility terms package
Blue-and-white utility letter, service terms, response instructions, and apply-or-enroll path.
Observed in at least 46 unique pieces -
Long-form utility terms letter
Extended utility communication, dense terms and account detail, service explanation, and phone response.
Observed in at least 59 unique pieces
Each design groups similar mail pieces. The count covers the reviewed set, so the true total can be higher. A common design is not a proven winner.
Choose a format that fits the reading job
The leading format comes from this energy catalog. It is not a performance result.
Envelope + Letter + Inserts
This is the leading format in this energy catalog. Use it as a control only when the reader needs that amount of explanation.
Energy pieces have a median length of 4.0 pages and 1114.3 characters per page. Median response-step complexity is 10.00; median disclosure balance is 0.333.
Compare all observed format labels
These are computer-assigned format labels. They are not production specifications.
| Format label | Pieces | Share |
|---|---|---|
| Envelope + Letter + Inserts | 24,713 | 71.1% |
| Envelope + Letter/Insert | 6,054 | 17.4% |
| Folded Self-Mailer / Short Brochure | 2,525 | 7.3% |
| Multi-Page Letter / Brochure | 829 | 2.4% |
| Short Multi-Component Package | 444 | 1.3% |
| Booklet / Catalog | 121 | 0.3% |
| Single-Piece Mailer; Geometry Unavailable | 56 | 0.2% |
Build the piece in a clear reading order
Each part of the package should answer one question for the reader.
Envelope
Show relevance. Do not place the full sales claim outside.
Opening
Name the reader and the reason for contact.
Offer
State supply rate, term, fee in one clear reading path.
Proof
Use supplier identity, process, and a limited savings example only with a basis.
Next step
Call, click, or enroll. One path.
Disclosures
Place an important limit near the claim that it changes.
See the observed page and component labels
| Page job | Pieces | Share |
|---|---|---|
| Exterior Or Lead Page | 34,742 | 100.0% |
| Ask for a response | 34,623 | 99.7% |
| State the offer | 34,268 | 98.6% |
| Address a concern | 34,113 | 98.2% |
| Give proof or reassurance | 31,564 | 90.8% |
| State limits or disclosures | 29,632 | 85.3% |
| Explain Or Support | 18,733 | 53.9% |
| Component | Pieces | Share |
|---|---|---|
| Letter | 30,767 | 88.6% |
| Outer Envelope | 30,767 | 88.6% |
| Insert Or Terms Pages | 25,663 | 73.9% |
| Voucher Coupon Or Certificate | 5,269 | 15.2% |
| Reply Device | 5,198 | 15.0% |
| Self Mailer Body | 2,525 | 7.3% |
| Undetermined Component | 372 | 1.1% |
| Booklet Or Catalog Body | 121 | 0.3% |
| Card Carrier Device | 83 | 0.2% |
Use plain language and complete claims
The reader should not need energy expertise to understand the offer.
Write from the reader’s decision. Do not write from the company structure. Use common words. Define a specialist term the first time you use it.
Go solar. Lowest energy rates forever.
If you want to review an electric or gas supply plan, see the rate, the term, and the fee. Call or enroll. The rate is limited to the conditions printed next to it. This is not a solar offer unless the list is solar.
Useful sentence patterns
- Review this [electric / gas] plan: [rate], [term], [fee], [action].
- When a household can choose a supplier, compare [rate] with [term].
See the observed message-sequence labels
| Message sequence | Pieces | Share |
|---|---|---|
| Offer → Next Step → Proof → Qualification | 4,386 | 12.6% |
| Offer → Next Step → Qualification → Proof | 2,405 | 6.9% |
| Next Step → Offer → Proof → Qualification | 2,297 | 6.6% |
| Next Step → Offer → Qualification → Proof | 1,897 | 5.5% |
| Offer → Proof → Next Step → Qualification | 1,774 | 5.1% |
| Proof → Offer → Next Step → Qualification | 1,481 | 4.3% |
| Offer → Next Step → Proof | 1,190 | 3.4% |
| Offer → Qualification → Next Step → Proof | 1,033 | 3.0% |
| Qualification → Offer → Next Step → Proof | 1,025 | 3.0% |
| Next Step → Proof → Offer → Qualification | 862 | 2.5% |
| Offer → Next Step → Qualification | 821 | 2.4% |
| Next Step → Offer → Qualification → Proof → Problem | 786 | 2.3% |
| Next Step → Offer → Proof → Qualification → Problem | 738 | 2.1% |
| Next Step → Offer → Proof | 663 | 1.9% |
| Proof → Next Step → Offer → Qualification | 658 | 1.9% |
| Offer → Proof → Qualification → Next Step | 639 | 1.8% |
| Offer → Next Step | 627 | 1.8% |
| Offer → Next Step → Proof → Qualification → Problem | 549 | 1.6% |
| Qualification → Offer → Proof → Next Step | 493 | 1.4% |
| Offer → Proof → Next Step | 482 | 1.4% |
| Proof → Offer → Next Step | 454 | 1.3% |
| Offer → Next Step → Qualification → Proof → Problem | 450 | 1.3% |
| Proof → Offer → Qualification → Next Step | 448 | 1.3% |
| Offer → Qualification → Next Step | 381 | 1.1% |
| Next Step → Proof → Offer → Qualification → Problem | 367 | 1.1% |
| Offer → Qualification → Proof → Next Step | 351 | 1.0% |
| Next Step → Offer → Qualification | 321 | 0.9% |
| Offer → Proof → Next Step → Qualification → Problem | 320 | 0.9% |
| Next Step → Offer | 314 | 0.9% |
| Proof → Offer → Next Step → Qualification → Problem | 304 | 0.9% |
| Next Step → Proof → Offer → Problem → Qualification | 250 | 0.7% |
| Next Step → Offer → Proof → Problem → Qualification | 235 | 0.7% |
| Proof → Next Step → Offer | 225 | 0.6% |
| Next Step → Proof → Offer | 219 | 0.6% |
| Offer → Next Step → Proof → Problem → Qualification | 204 | 0.6% |
| Offer → Next Step → Problem → Proof → Qualification | 185 | 0.5% |
| Proof → Next Step → Offer → Qualification → Problem | 179 | 0.5% |
| Next Step → Qualification → Offer → Proof | 171 | 0.5% |
| Qualification → Offer → Proof → Next Step → Problem | 141 | 0.4% |
| Next Step | 137 | 0.4% |
| Proof → Qualification → Offer → Next Step | 128 | 0.4% |
| Offer → Next Step → Qualification → Problem → Proof | 122 | 0.4% |
| Proof → Next Step | 121 | 0.3% |
| Next Step → Offer → Problem → Qualification → Proof | 118 | 0.3% |
| Offer → Qualification → Proof → Next Step → Problem | 116 | 0.3% |
| Qualification → Offer → Next Step | 115 | 0.3% |
| Offer → Next Step → Proof → Problem | 114 | 0.3% |
| Proof → Offer → Next Step → Problem → Qualification | 105 | 0.3% |
| Proof → Offer → Next Step → Problem | 95 | 0.3% |
| Offer → Proof → Next Step → Problem → Qualification | 94 | 0.3% |
Keep the offer in one place
A clear offer states the value, the action, the timing, and who can use it.
Keep these four parts in one reading path. The offer becomes hard to understand when the reader must search for a limit or a deadline.
See offer and qualification data
| Offer label | Pieces | Share |
|---|---|---|
| Price Or Payment | 33,012 | 95.0% |
| Discount Or Savings | 24,782 | 71.3% |
| Free | 19,805 | 57.0% |
| Rate Or APR | 14,498 | 41.7% |
| Reward Or Bonus | 9,349 | 26.9% |
| Appointment Or Event | 5,217 | 15.0% |
| Bundle | 245 | 0.7% |
| Donation Match | 5 | 0.0% |
| Fee Waiver | 4 | 0.0% |
| Qualification level | Pieces | Share |
|---|---|---|
| Low | 12,863 | 37.0% |
| Moderate | 12,477 | 35.9% |
| High | 8,920 | 25.7% |
| None Or No Offer | 482 | 1.4% |
Connect every claim to proof
Trust grows when a claim, its evidence, and its limit stay together.
What do you want the reader to believe?
What fact, credential, or process supports it?
What condition changes the meaning?
Assign an owner to every important claim before design begins. Keep the evidence file, the limit, and the approval date with the claim.
See proof and objection data
| Proof label | Pieces | Share |
|---|---|---|
| Local Presence | 22,631 | 65.1% |
| Credentials Or Certification | 18,114 | 52.1% |
| Testimonial | 11,985 | 34.5% |
| Security Or Privacy | 11,774 | 33.9% |
| Guarantee or reduced risk | 9,042 | 26.0% |
| Rating Or Award | 5,369 | 15.5% |
| Tenure Or Experience | 4,468 | 12.9% |
| Process Explanation | 2,514 | 7.2% |
| Product Or Service Detail | 2,176 | 6.3% |
| Customer Or Scale Count | 325 | 0.9% |
| Concern addressed | Pieces | Share |
|---|---|---|
| Price Or Affordability | 28,813 | 82.9% |
| Time Or Urgency | 26,030 | 74.9% |
| Eligibility Or Qualification | 21,992 | 63.3% |
| Effort Or Convenience | 17,584 | 50.6% |
| Risk Or Security | 17,344 | 49.9% |
| Switching Or Change | 16,727 | 48.1% |
| Trust Or Credibility | 15,135 | 43.6% |
| Commitment Or Contract | 4,721 | 13.6% |
Design for a quick household scan
Use layout to reduce uncertainty. Do not use decoration as proof.
Review the printed piece at its real size. Also hold it at arm’s length. Check it under normal household light.
See observed visual labels
A visual label means the system found an image idea near text. It is not a pixel measurement.
| Visual label | Pieces | Share |
|---|---|---|
| Image Led | 34,738 | 100.0% |
| People Or Lifestyle Text Adjacent | 25,733 | 74.1% |
| Diagram Or Comparison Text Adjacent | 16,999 | 48.9% |
| Product Or Service Text Adjacent | 15,743 | 45.3% |
| Copy Led | 3 | 0.0% |
| Balanced Image Copy | 1 | 0.0% |
Use personal data only when it helps
Relevance comes from the reason for contact, not from a printed name alone.
Use personal data only when it is accurate, useful, and suitable for the message. Do not expose sensitive information on the envelope.
Connect each personal fact to a useful reason for contact. Create a safe fallback for every missing field. Print and check every variable version.
See observed personalization labels
| Personalization label | Pieces | Share |
|---|---|---|
| Local Or Geographic | 21,865 | 62.9% |
| Customer Or Account Context | 17,251 | 49.7% |
| Named Representative | 14,130 | 40.7% |
| Product Specific Recommendation | 9,899 | 28.5% |
| Named Recipient Or Salutation | 5,430 | 15.6% |
| Deadline Or Renewal Date | 4,967 | 14.3% |
| Unique Code Or Web Address | 4,936 | 14.2% |
| Selected Or Prequalified | 284 | 0.8% |
Named-recipient language is 15.6% of pieces and 18.8% on an equal-brand mean.
Large mailers can inflate the piece-weighted rate.
Name-on-the-letter is not a strategy.
Give the reader one main next step
Two response paths can work together when one is clearly primary.
89.4% in this energy catalog. Observed frequency does not set its role in your brief.
87.7% in this energy catalog. Choose one primary path for the campaign.
Enroll or call as primary. Landing page must repeat term and fee.
See response-path and next-step data
| Response path | Pieces | Share |
|---|---|---|
| Phone | 31,047 | 89.4% |
| Web Address | 30,469 | 87.7% |
| Apply Or Enroll | 25,080 | 72.2% |
| Shop Or Order | 17,285 | 49.8% |
| Appointment Or Quote | 9,049 | 26.0% |
| Reply Mail | 5,198 | 15.0% |
| Donation | 5,195 | 15.0% |
| Qr | 1,756 | 5.1% |
| Store Or Location | 88 | 0.3% |
| Main next step | Pieces | Share |
|---|---|---|
| Web Address | 12,694 | 36.5% |
| Phone | 10,664 | 30.7% |
| Apply Or Enroll | 6,549 | 18.8% |
| Shop Or Order | 2,114 | 6.1% |
| Reply Mail | 1,335 | 3.8% |
| Appointment Or Quote | 828 | 2.4% |
| Qr | 296 | 0.9% |
| None Detected | 130 | 0.4% |
| Donation | 125 | 0.4% |
| Store Or Location | 7 | 0.0% |
Make the claim clear before you add the disclosure
A limit should explain a true claim. It should not rescue a misleading one.
The main claim must be true on its own. Place a material limit where the reader will see it with the claim.
Review these topics
- rates
- terms
- cancellation
- savings claims
This guide is not legal advice. It does not promise response, sales, revenue, cost savings, or return on investment. The sender owns every claim, offer, term, and outcome measure.
See disclosure-balance data
| Disclosure balance | Pieces | Share |
|---|---|---|
| Promotion and limits are balanced | 21,757 | 62.6% |
| Promotion is more prominent | 7,512 | 21.6% |
| Disclosure Heavy | 3,742 | 10.8% |
| Little promotion or qualification | 1,731 | 5.0% |
Mail for a real energy moment
Plan from the in-home date. Use urgency only when the deadline is real.
Choose the date when the household should receive the mail.
Allow time to read, compare, and ask questions.
Use a real deadline only when the offer has one.
Keep the mailed promise in the quote page and call.
Plan from a real contract-end date only if the list has it.
Time comparisons use only 1,242,943 records with a usable date (56.1459% of the eligible catalog). The remaining 970,831 records stay in full-catalog counts but do not enter time comparisons. Treat any time pattern as descriptive, not causal.
Follow useful category rules, then make one clear difference
A strong difference helps the reader understand or trust the offer.
The largest senders can make a design choice look common. Compare the number of pieces with the number of sender labels that use the same choice.
Use one clear audience, useful proof, and one main response path.
An electric-and-gas choice market. Unused on Sendvo solutions. Not solar.
Do not use a louder claim only to look different.
See sender concentration measures
The data has 919 sender labels.
The ten largest sender labels in this energy catalog account for 32.3% of pieces.
The largest sender label in this energy catalog is SmartEnergy (1,320 pieces).
A practical first energy campaign
Build a clear first version. Then change one item in each test.
- 01
Set the goal
Collect a qualified enrollment or call for electric or gas — pick one.
- 02
Write one audience sentence
For a household comparing an electric or gas plan, this piece helps them review the rate, fees, and plan term before they enroll or call.
- 03
Choose the first version
Lead with a real incentive is the leading observed message pattern at 44.5% in this energy catalog. Use it only when it fits the reader and decision. Fuel, rate, term, fee, action.
- 04
Choose the package
Envelope + Letter + Inserts is the leading observed format at 71.1% in this energy catalog. Choose it only when it fits the reading job.
- 05
Set the response path
Enroll or call as primary. Landing page must repeat term and fee.
- 06
Prepare proof and final checks
Supplier identity with an owner. Rate expiration, cancellation, URL/phone, seed piece.
Change one item at a time
- Control: rate + term + fee.
- Cell A: opening only.
- Cell B: proof only.
Sendvo does not have a dedicated solutions page for this market.
Final review checklist
Use this list before the piece goes to print.
Do
- Say electric or gas in the brief.
- Put term and fee next to the rate.
- Keep solar off the default brief.
- Use one path.
- Assign a proof owner.
- Match the landing page.
- Label this unused on Sendvo solutions.
- Inspect disclosure size.
- Plan from a real in-home date.
- Hold savings language until it has a basis.
Do not
- Do not write a solar guide.
- Do not treat 1.8% solar as the category.
- Do not promise lasting savings.
- Do not hide the term.
- Do not invent a trend.
- Do not claim lift.
- Do not paste competitor copy.
- Do not invent a Sendvo energy solutions page.
- Do not run equal-weight CTAs.
- Do not use name-only merge as strategy.
Questions a new reader may ask
These answers explain the data and its limits.
Does a high piece count mean this mail works?
No. A large catalog count shows what arrived, not what got a response, a sale, or a cheaper cost per result.
Is this a solar guide?
No. Solar is 1.8% of the energy catalog. Electric is 69.4%.
Does Sendvo have an energy solutions page?
No. Sendvo does not have a dedicated solutions page.
Are format and audience labels exact envelope specs?
No. Physical-format, audience, and next step labels are computer-assigned labels unless independently validated. They help you brief a test. They do not set a winning spec.
How to read the data
The appendix keeps the evidence visible. It also marks the limits of the research.
2,213,774 physical-mail records meet the archive’s eligibility rules; 2,213,652 were analyzed and 122 remain unknown.
1,873,585 records have an assigned industry. 340,189 do not and are excluded from industry tables.
1,242,943 records have a usable date (56.1459%). 970,831 remain undated.
There are no response, conversion, revenue, cost, lift, or return fields. A common pattern is not a proven winner.
Open the full appendix
| Page job | Pieces | Share |
|---|---|---|
| Exterior Or Lead Page | 34,742 | 100.0% |
| Ask for a response | 34,623 | 99.7% |
| State the offer | 34,268 | 98.6% |
| Address a concern | 34,113 | 98.2% |
| Give proof or reassurance | 31,564 | 90.8% |
| State limits or disclosures | 29,632 | 85.3% |
| Explain Or Support | 18,733 | 53.9% |
| Component | Pieces | Share |
|---|---|---|
| Letter | 30,767 | 88.6% |
| Outer Envelope | 30,767 | 88.6% |
| Insert Or Terms Pages | 25,663 | 73.9% |
| Voucher Coupon Or Certificate | 5,269 | 15.2% |
| Reply Device | 5,198 | 15.0% |
| Self Mailer Body | 2,525 | 7.3% |
| Undetermined Component | 372 | 1.1% |
| Booklet Or Catalog Body | 121 | 0.3% |
| Card Carrier Device | 83 | 0.2% |
| Message sequence | Pieces | Share |
|---|---|---|
| Offer → Next Step → Proof → Qualification | 4,386 | 12.6% |
| Offer → Next Step → Qualification → Proof | 2,405 | 6.9% |
| Next Step → Offer → Proof → Qualification | 2,297 | 6.6% |
| Next Step → Offer → Qualification → Proof | 1,897 | 5.5% |
| Offer → Proof → Next Step → Qualification | 1,774 | 5.1% |
| Proof → Offer → Next Step → Qualification | 1,481 | 4.3% |
| Offer → Next Step → Proof | 1,190 | 3.4% |
| Offer → Qualification → Next Step → Proof | 1,033 | 3.0% |
| Qualification → Offer → Next Step → Proof | 1,025 | 3.0% |
| Next Step → Proof → Offer → Qualification | 862 | 2.5% |
| Offer → Next Step → Qualification | 821 | 2.4% |
| Next Step → Offer → Qualification → Proof → Problem | 786 | 2.3% |
| Next Step → Offer → Proof → Qualification → Problem | 738 | 2.1% |
| Next Step → Offer → Proof | 663 | 1.9% |
| Proof → Next Step → Offer → Qualification | 658 | 1.9% |
| Offer → Proof → Qualification → Next Step | 639 | 1.8% |
| Offer → Next Step | 627 | 1.8% |
| Offer → Next Step → Proof → Qualification → Problem | 549 | 1.6% |
| Qualification → Offer → Proof → Next Step | 493 | 1.4% |
| Offer → Proof → Next Step | 482 | 1.4% |
| Proof → Offer → Next Step | 454 | 1.3% |
| Offer → Next Step → Qualification → Proof → Problem | 450 | 1.3% |
| Proof → Offer → Qualification → Next Step | 448 | 1.3% |
| Offer → Qualification → Next Step | 381 | 1.1% |
| Next Step → Proof → Offer → Qualification → Problem | 367 | 1.1% |
| Offer → Qualification → Proof → Next Step | 351 | 1.0% |
| Next Step → Offer → Qualification | 321 | 0.9% |
| Offer → Proof → Next Step → Qualification → Problem | 320 | 0.9% |
| Next Step → Offer | 314 | 0.9% |
| Proof → Offer → Next Step → Qualification → Problem | 304 | 0.9% |
| Next Step → Proof → Offer → Problem → Qualification | 250 | 0.7% |
| Next Step → Offer → Proof → Problem → Qualification | 235 | 0.7% |
| Proof → Next Step → Offer | 225 | 0.6% |
| Next Step → Proof → Offer | 219 | 0.6% |
| Offer → Next Step → Proof → Problem → Qualification | 204 | 0.6% |
| Offer → Next Step → Problem → Proof → Qualification | 185 | 0.5% |
| Proof → Next Step → Offer → Qualification → Problem | 179 | 0.5% |
| Next Step → Qualification → Offer → Proof | 171 | 0.5% |
| Qualification → Offer → Proof → Next Step → Problem | 141 | 0.4% |
| Next Step | 137 | 0.4% |
| Proof → Qualification → Offer → Next Step | 128 | 0.4% |
| Offer → Next Step → Qualification → Problem → Proof | 122 | 0.4% |
| Proof → Next Step | 121 | 0.3% |
| Next Step → Offer → Problem → Qualification → Proof | 118 | 0.3% |
| Offer → Qualification → Proof → Next Step → Problem | 116 | 0.3% |
| Qualification → Offer → Next Step | 115 | 0.3% |
| Offer → Next Step → Proof → Problem | 114 | 0.3% |
| Proof → Offer → Next Step → Problem → Qualification | 105 | 0.3% |
| Proof → Offer → Next Step → Problem | 95 | 0.3% |
| Offer → Proof → Next Step → Problem → Qualification | 94 | 0.3% |
| Visual label | Pieces | Share |
|---|---|---|
| Image Led | 34,738 | 100.0% |
| People Or Lifestyle Text Adjacent | 25,733 | 74.1% |
| Diagram Or Comparison Text Adjacent | 16,999 | 48.9% |
| Product Or Service Text Adjacent | 15,743 | 45.3% |
| Copy Led | 3 | 0.0% |
| Balanced Image Copy | 1 | 0.0% |
Source: Expanded Energy sector extract from 2,213,774 eligible records. 2,213,652 records were analyzed; 122 were explicitly unknown. Analysis received August 15, 2026. The expanded catalog has 2,213,774 eligible physical-mail records; 2,213,652 were analyzed and 122 remain unknown. Industry tables cover 1,873,585 records with an assigned industry. Computer-assigned labels can contain errors.