Skip to main content
Sendvo / Resources / Industry Guides / Energy
Energy direct mail field guideUpdated Aug 16, 2026Free, no sign-up

Energy direct mail examples,
explained.

The 15 most common energy mailers in 34,743 real pieces from 919 sender labels, with what they offer and how they ask people to respond.

See all 15 examples Start free

What does energy direct mail look like?

Most energy mail arrives as an envelope with a letter and inserts (71.1%). The most common offer is a price or dollar amount (95.0%). Most pieces ask the reader to respond by calling (89.4%) or visiting a website (87.7%). The most common reason given to trust the offer is a local presence (65.1%).

The expanded catalog includes 34,743 eligible energy pieces, with 34,742 analyzed across 919 observed sender labels. The median piece is 4 pages. Use this guide to plan one clear control and one-variable tests.

Updated August 16, 2026About 12 minutes to read
Electricity service direct mail example: SmartEnergy coral gift-card offer. Coral utility offer package, prominent gift-card incentive, activation instructions, and phone response.
No. 01 · 182+ pieces
Electricity service direct mail example: Utility bonus-offer package. Multi-page rate-and-bonus offer, large dollar incentive, qualification details, and shop-or-order response.
No. 02 · 159+ pieces
Electricity service direct mail example: SmartEnergy service-notice gift-card package. Yellow service notice, green gift-card panel, account-specific message, and phone response.
No. 03 · 136+ pieces
Clean energy direct mail example: CleanChoice Energy customer-education package. Long-form customer letter, blue-and-green educational panels, service details, and reply-mail response.
No. 04 · 100+ pieces
34,743energy pieces
919sender labels in the data
4.0 pagesmedian piece length
1114.3median characters per page

Source: Expanded Energy sector extract from 2,213,774 eligible records. 2,213,652 records were analyzed; 122 were explicitly unknown. Analysis received August 15, 2026. The expanded catalog has 2,213,774 eligible physical-mail records; 2,213,652 were analyzed and 122 remain unknown. Industry tables cover 1,873,585 records with an assigned industry. Computer-assigned labels can contain errors.

Examples

The 15 most common energy mailers

See how common Energy mail packages the offer, proof, response path, and disclosures. Open any card to see every page. These are observed patterns, not performance rankings.

  1. No. 01Seen in 182+ pieces

    SmartEnergy coral gift-card offer

    Coral utility offer package, prominent gift-card incentive, activation instructions, and phone response.

  2. No. 02Seen in 159+ pieces

    Utility bonus-offer package

    Multi-page rate-and-bonus offer, large dollar incentive, qualification details, and shop-or-order response.

  3. No. 03Seen in 136+ pieces

    SmartEnergy service-notice gift-card package

    Yellow service notice, green gift-card panel, account-specific message, and phone response.

  4. No. 04Seen in 100+ pieces

    CleanChoice Energy customer-education package

    Long-form customer letter, blue-and-green educational panels, service details, and reply-mail response.

  5. No. 05Seen in 92+ pieces

    SmartEnergy white-and-green gift-card notice

    White-and-green account notice, gift-card offer, service explanation, and phone response.

  6. No. 06Seen in 75+ pieces

    Gift-card offer with FAQ insert

    Pink multi-page utility offer, gift-card incentive, activation FAQ, and phone response.

  7. No. 07Seen in 65+ pieces

    Inspire fixed-price renewal package

    Burgundy renewal package, fixed-monthly-price message, supply details, and phone response.

  8. No. 08Seen in 60+ pieces

    SmartEnergy free-electricity service notice

    White-and-gray service notice, free-electricity headline, account information, and phone response.

See all 15 common mailers
  1. No. 09Seen in 57+ pieces

    NRG Home incentive package

    Green-and-blue incentive package, savings headline, eligibility details, and apply-or-enroll response.

  2. No. 10Seen in 51+ pieces

    Utility refund-credit package

    Pink-and-white refund notice, credit amount, explanatory letter, and apply-or-enroll response.

  3. No. 11Seen in 47+ pieces

    CleanChoice Energy long-form terms package

    Extended utility letter, blue-and-white terms pages, service explanation, and phone response.

  4. No. 12Seen in 47+ pieces

    Utility refund approval package

    Two-page refund approval notice, account-specific amount, verification instructions, and phone response.

  5. No. 13Seen in 47+ pieces

    Utility refund FAQ package

    Multi-page refund notice, amount summary, frequently asked questions, and apply-or-enroll response.

  6. No. 14Seen in 46+ pieces

    Blue utility terms package

    Blue-and-white utility letter, service terms, response instructions, and apply-or-enroll path.

  7. No. 15Seen in 59+ pieces

    Long-form utility terms letter

    Extended utility communication, dense terms and account detail, service explanation, and phone response.

Each design groups similar mail pieces. The count covers the reviewed set, so the true total can be higher. A common design is not a proven winner.

Build a energy mailer like these. Send it this week.

Upload your list, design the piece, and see the exact cost before you send. Sendvo prints, mails, and tracks delivery.

Start freeSee pricing
At a glance

What energy mail uses most

Share of pieces that include each element. One piece can include several, so rows add up to more than 100%.

Format

FormatBarShare
Envelope + letter + inserts71.1%
Envelope + letter/insert17.4%
Folded self-mailer / short brochure7.3%
Multi-page letter / brochure2.4%

Offer

OfferBarShare
Price or payment95.0%
Discount or savings71.3%
Free57.0%
Rate or APR41.7%

Reason to trust the offer

Reason to trust the offerBarShare
Local presence65.1%
Credentials or certification52.1%
Testimonial34.5%
Security or privacy33.9%

Way to respond

Way to respondBarShare
Phone89.4%
Web address87.7%
Apply or enroll72.2%
Shop or order49.8%

Scope: this energy catalog. Not included: responses, sales, cost, or return on investment.

Part 1 · Start here

What does energy mail need to do?

A good piece helps its intended audience take one reasonable next step.

Start with this

For a household comparing an electric or gas plan, this piece helps them review the rate, fees, and plan term before they enroll or call.

The job of the mail

Help a household decide whether to compare an electric or gas supply offer.

The main problem

Teaser rates, term surprise, and solar creative used as the category.

The safest first move

Use this first message plan: Fuel, rate, term, fee, action. Envelope + Letter + Inserts is the leading observed format at 71.1% in this energy catalog. Choose it only when it fits the reading job.

Research rule

Counts describe observed mail, not results. These figures are not response rates, conversion rates, lift, cost, or return on investment.

Part 2 · Know the market

How big is the energy market in the data?

Start with the narrowest reliable market before you use a broad sector average.

Do not title this solar. Solar is 1.8% of the energy catalog.

This page uses the complete Energy industry table: 34,743 eligible pieces, 34,742 analyzed records, and 919 observed sender labels.

Pieces found by market

  • Electric24,112 pieces · 69.4%
  • Gas6,584 pieces · 19.0%
  • Solar628 pieces · 1.8%
See the market table and how to use it
MarketPiecesShareSender labelsWhat it means
Electric24,11269.4%534The usual brief.
Gas6,58419.0%382Second.
Solar6281.8%177Too small to be the category.

Use the narrowest reliable market row for the campaign. Parent-sector patterns stay labeled as parent context.

Part 2 · Know the market

Who is the reader, and why now?

A useful message begins with a real reason for the mail to arrive now.

01

A real reason to arrive

household comparing electric supply

02

A clear concern

a rate that expires immediately

03

A small next step

Call, click, or enroll. One path.

“For a household comparing an electric or gas plan, this piece helps them review the rate, fees, and plan term before they enroll or call.”

Use this sentence in the campaign brief. If it names several unrelated audiences, split the campaign.

See the computer-assigned audience and buying-stage labels

These labels come from words found in the mail. They do not come from verified mailing lists.

Audience labelPiecesShare
Homeowner Or Household24,58070.7%
Existing Customer17,92951.6%
New Prospect15,51044.6%
Borrower Or Credit Seeker9,30026.8%
Small Business4,76813.7%
Donor Or Supporter4,06111.7%
Lapsed Or Winback2,2856.6%
Older Adult Or Retiree1,4654.2%
Traveler Or Guest1,4524.2%
Buying-stage labelPiecesShare
Decision Or Action28,42581.8%
Awareness Or Education27,78980.0%
Consideration Or Comparison24,68871.1%
Retention Or Cross Sell16,99748.9%
Renewal or win-back4,84714.0%
Part 3 · Build the message

How does energy mail start the conversation?

Use these patterns to understand the market. Do not copy them without a reason.

A message pattern is the order of the offer, proof, and next step. These patterns come from this energy catalog. They show what appeared often. They do not show what worked.

Most common

Lead with a real incentive

44.5%

Use when a bonus or gift is the reason to act.

Watch for: The bonus can hide fees or eligibility.
Pattern 2

Lead with price

24.2%

Use when rate, payment, or APR is the decision.

Watch for: A rate without qualification becomes a slogan.
Pattern 3

Renew or win back a customer

7.8%

Use when the reader already has a relationship.

Watch for: Sounds like cold acquisition if the account context is missing.
Pattern 4

Explain first, then ask for one action

0.9%

Use when this sequence fits better than the leading cluster.

Watch for: Interchangeable if you copy the category wholesale.
See all message-pattern data
Message patternPiecesShare
Lead with an incentive15,45444.5%
Rate Led Financial Acquisition8,40424.2%
Mission Or Donation Appeal7,16920.6%
Renewal or win-back2,6987.8%
Explain, then ask for one action3270.9%
Trust Led Education2320.7%
Customer Cross Sell Or Service1720.5%
Quote or consultation1530.4%
Deadline Driven Offer1330.4%

Use the leading pattern as a control only when it matches the reader and the next step.

Part 3 · Build the message

What formats do energy mailers use?

The leading format comes from this energy catalog. It is not a performance result.

71.1%

Envelope + Letter + Inserts

This is the leading format in this energy catalog. Use it as a control only when the reader needs that amount of explanation.

Energy pieces have a median length of 4.0 pages and 1114.3 characters per page. Median response-step complexity is 10.00; median disclosure balance is 0.333.

Compare all observed format labels
  • Envelope + Letter + Inserts24,713 pieces · 71.1%
  • Envelope + Letter/Insert6,054 pieces · 17.4%
  • Folded Self-Mailer / Short Brochure2,525 pieces · 7.3%
  • Multi-Page Letter / Brochure829 pieces · 2.4%
  • Short Multi-Component Package444 pieces · 1.3%
  • Booklet / Catalog121 pieces · 0.3%
  • Single-Piece Mailer; Geometry Unavailable56 pieces · 0.2%

These are computer-assigned format labels. They are not production specifications.

Format labelPiecesShare
Envelope + Letter + Inserts24,71371.1%
Envelope + Letter/Insert6,05417.4%
Folded Self-Mailer / Short Brochure2,5257.3%
Multi-Page Letter / Brochure8292.4%
Short Multi-Component Package4441.3%
Booklet / Catalog1210.3%
Single-Piece Mailer; Geometry Unavailable560.2%
Part 3 · Build the message

What goes in each part of the package?

Each part of the package should answer one question for the reader.

1

Envelope

Show relevance. Do not place the full sales claim outside.

2

Opening

Name the reader and the reason for contact.

3

Offer

State supply rate, term, fee in one clear reading path.

4

Proof

Use supplier identity, process, and a limited savings example only with a basis.

5

Next step

Call, click, or enroll. One path.

6

Disclosures

Place an important limit near the claim that it changes.

See the observed page and component labels
Page jobPiecesShare
Exterior Or Lead Page34,742100.0%
Ask for a response34,62399.7%
State the offer34,26898.6%
Address a concern34,11398.2%
Give proof or reassurance31,56490.8%
State limits or disclosures29,63285.3%
Explain Or Support18,73353.9%
ComponentPiecesShare
Letter30,76788.6%
Outer Envelope30,76788.6%
Insert Or Terms Pages25,66373.9%
Voucher Coupon Or Certificate5,26915.2%
Reply Device5,19815.0%
Self Mailer Body2,5257.3%
Undetermined Component3721.1%
Booklet Or Catalog Body1210.3%
Card Carrier Device830.2%
Part 3 · Build the message

How should the copy read?

The reader should not need energy expertise to understand the offer.

Write from the reader’s decision. Do not write from the company structure. Use common words. Define a specialist term the first time you use it.

Hard to trust

Go solar. Lowest energy rates forever.

Clear working draft

If you want to review an electric or gas supply plan, see the rate, the term, and the fee. Call or enroll. The rate is limited to the conditions printed next to it. This is not a solar offer unless the list is solar.

Useful sentence patterns

  • Review this [electric / gas] plan: [rate], [term], [fee], [action].
  • When a household can choose a supplier, compare [rate] with [term].
See the observed message-sequence labels
Message sequencePiecesShare
Offer → Next Step → Proof → Qualification4,38612.6%
Offer → Next Step → Qualification → Proof2,4056.9%
Next Step → Offer → Proof → Qualification2,2976.6%
Next Step → Offer → Qualification → Proof1,8975.5%
Offer → Proof → Next Step → Qualification1,7745.1%
Proof → Offer → Next Step → Qualification1,4814.3%
Offer → Next Step → Proof1,1903.4%
Offer → Qualification → Next Step → Proof1,0333.0%
Qualification → Offer → Next Step → Proof1,0253.0%
Next Step → Proof → Offer → Qualification8622.5%
Offer → Next Step → Qualification8212.4%
Next Step → Offer → Qualification → Proof → Problem7862.3%
Next Step → Offer → Proof → Qualification → Problem7382.1%
Next Step → Offer → Proof6631.9%
Proof → Next Step → Offer → Qualification6581.9%
Offer → Proof → Qualification → Next Step6391.8%
Offer → Next Step6271.8%
Offer → Next Step → Proof → Qualification → Problem5491.6%
Qualification → Offer → Proof → Next Step4931.4%
Offer → Proof → Next Step4821.4%
Proof → Offer → Next Step4541.3%
Offer → Next Step → Qualification → Proof → Problem4501.3%
Proof → Offer → Qualification → Next Step4481.3%
Offer → Qualification → Next Step3811.1%
Next Step → Proof → Offer → Qualification → Problem3671.1%
Offer → Qualification → Proof → Next Step3511.0%
Next Step → Offer → Qualification3210.9%
Offer → Proof → Next Step → Qualification → Problem3200.9%
Next Step → Offer3140.9%
Proof → Offer → Next Step → Qualification → Problem3040.9%
Next Step → Proof → Offer → Problem → Qualification2500.7%
Next Step → Offer → Proof → Problem → Qualification2350.7%
Proof → Next Step → Offer2250.6%
Next Step → Proof → Offer2190.6%
Offer → Next Step → Proof → Problem → Qualification2040.6%
Offer → Next Step → Problem → Proof → Qualification1850.5%
Proof → Next Step → Offer → Qualification → Problem1790.5%
Next Step → Qualification → Offer → Proof1710.5%
Qualification → Offer → Proof → Next Step → Problem1410.4%
Next Step1370.4%
Proof → Qualification → Offer → Next Step1280.4%
Offer → Next Step → Qualification → Problem → Proof1220.4%
Proof → Next Step1210.3%
Next Step → Offer → Problem → Qualification → Proof1180.3%
Offer → Qualification → Proof → Next Step → Problem1160.3%
Qualification → Offer → Next Step1150.3%
Offer → Next Step → Proof → Problem1140.3%
Proof → Offer → Next Step → Problem → Qualification1050.3%
Proof → Offer → Next Step → Problem950.3%
Offer → Proof → Next Step → Problem → Qualification940.3%
Part 4 · Earn trust

What offers appear most in energy mail?

A clear offer states the value, the action, the timing, and who can use it.

Value+Action+Timing+Who qualifies

Keep these four parts in one reading path. The offer becomes hard to understand when the reader must search for a limit or a deadline.

See offer and qualification data
Offer labelPiecesShare
Price Or Payment33,01295.0%
Discount Or Savings24,78271.3%
Free19,80557.0%
Rate Or APR14,49841.7%
Reward Or Bonus9,34926.9%
Appointment Or Event5,21715.0%
Bundle2450.7%
Donation Match50.0%
Fee Waiver40.0%
Qualification levelPiecesShare
Low12,86337.0%
Moderate12,47735.9%
High8,92025.7%
None Or No Offer4821.4%
Part 4 · Earn trust

How does the mail make the offer believable?

Trust grows when a claim, its evidence, and its limit stay together.

1Claim

What do you want the reader to believe?

→
2Evidence

What fact, credential, or process supports it?

→
3Limit

What condition changes the meaning?

Assign an owner to every important claim before design begins. Keep the evidence file, the limit, and the approval date with the claim.

See proof and objection data
Proof labelPiecesShare
Local Presence22,63165.1%
Credentials Or Certification18,11452.1%
Testimonial11,98534.5%
Security Or Privacy11,77433.9%
Guarantee or reduced risk9,04226.0%
Rating Or Award5,36915.5%
Tenure Or Experience4,46812.9%
Process Explanation2,5147.2%
Product Or Service Detail2,1766.3%
Customer Or Scale Count3250.9%
Concern addressedPiecesShare
Price Or Affordability28,81382.9%
Time Or Urgency26,03074.9%
Eligibility Or Qualification21,99263.3%
Effort Or Convenience17,58450.6%
Risk Or Security17,34449.9%
Switching Or Change16,72748.1%
Trust Or Credibility15,13543.6%
Commitment Or Contract4,72113.6%
Part 4 · Earn trust

How should the piece look?

Use layout to reduce uncertainty. Do not use decoration as proof.

1One clear promise
2Proof that supports it
3One next step
4The limit near the claim

Review the printed piece at its real size. Also hold it at arm’s length. Check it under normal household light.

See observed visual labels

A visual label means the system found an image idea near text. It is not a pixel measurement.

Visual labelPiecesShare
Image Led34,738100.0%
People Or Lifestyle Text Adjacent25,73374.1%
Diagram Or Comparison Text Adjacent16,99948.9%
Product Or Service Text Adjacent15,74345.3%
Copy Led30.0%
Balanced Image Copy10.0%
Part 4 · Earn trust

When does personal data help?

Relevance comes from the reason for contact, not from a printed name alone.

A printed name is not a relevance plan.

Use personal data only when it is accurate, useful, and suitable for the message. Do not expose sensitive information on the envelope.

Connect each personal fact to a useful reason for contact. Create a safe fallback for every missing field. Print and check every variable version.

See observed personalization labels
Personalization labelPiecesShare
Local Or Geographic21,86562.9%
Customer Or Account Context17,25149.7%
Named Representative14,13040.7%
Product Specific Recommendation9,89928.5%
Named Recipient Or Salutation5,43015.6%
Deadline Or Renewal Date4,96714.3%
Unique Code Or Web Address4,93614.2%
Selected Or Prequalified2840.8%

Named-recipient language is 15.6% of pieces and 18.8% on an equal-brand mean.

Large mailers can inflate the piece-weighted rate.

Name-on-the-letter is not a strategy.

Part 5 · Make response easy

How do readers respond?

Two response paths can work together when one is clearly primary.

Most common observed pathPhone

89.4% in this energy catalog. Observed frequency does not set its role in your brief.

Another common observed pathWeb Address

87.7% in this energy catalog. Choose one primary path for the campaign.

Enroll or call as primary. Landing page must repeat term and fee.

See response-path and next-step data
Response pathPiecesShare
Phone31,04789.4%
Web Address30,46987.7%
Apply Or Enroll25,08072.2%
Shop Or Order17,28549.8%
Appointment Or Quote9,04926.0%
Reply Mail5,19815.0%
Donation5,19515.0%
Qr1,7565.1%
Store Or Location880.3%
Main next stepPiecesShare
Web Address12,69436.5%
Phone10,66430.7%
Apply Or Enroll6,54918.8%
Shop Or Order2,1146.1%
Reply Mail1,3353.8%
Appointment Or Quote8282.4%
Qr2960.9%
None Detected1300.4%
Donation1250.4%
Store Or Location70.0%
Part 5 · Make response easy

Where do disclosures belong?

A limit should explain a true claim. It should not rescue a misleading one.

Do not use a disclosure to repair a false headline.

The main claim must be true on its own. Place a material limit where the reader will see it with the claim.

Review these topics

  • rates
  • terms
  • cancellation
  • savings claims

This guide is not legal advice. It does not promise response, sales, revenue, cost savings, or return on investment. The sender owns every claim, offer, term, and outcome measure.

See disclosure-balance data
Disclosure balancePiecesShare
Promotion and limits are balanced21,75762.6%
Promotion is more prominent7,51221.6%
Disclosure Heavy3,74210.8%
Little promotion or qualification1,7315.0%
Part 5 · Make response easy

When should energy mail arrive?

Plan from the in-home date. Use urgency only when the deadline is real.

1In-home date

Choose the date when the household should receive the mail.

2Time to decide

Allow time to read, compare, and ask questions.

3Response window

Use a real deadline only when the offer has one.

4Follow-up

Keep the mailed promise in the quote page and call.

Plan from a real contract-end date only if the list has it.

Time comparisons use only 1,242,943 records with a usable date (56.1459% of the eligible catalog). The remaining 970,831 records stay in full-catalog counts but do not enter time comparisons. Treat any time pattern as descriptive, not causal.

Part 5 · Make response easy

How do you stand out without overclaiming?

A strong difference helps the reader understand or trust the offer.

The largest senders can make a design choice look common. Compare the number of pieces with the number of sender labels that use the same choice.

Common category rule

Use one clear audience, useful proof, and one main response path.

Useful difference

An electric-and-gas choice market. Unused on Sendvo solutions. Not solar.

Avoid

Do not use a louder claim only to look different.

See sender concentration measures

The data has 919 sender labels.

The ten largest sender labels in this energy catalog account for 32.3% of pieces.

The largest sender label in this energy catalog is SmartEnergy (1,320 pieces).

Part 6 · First-campaign plan

What does a practical first energy campaign look like?

Build a clear first version. Then change one item in each test.

  1. 01

    Set the goal

    Collect a qualified enrollment or call for electric or gas — pick one.

  2. 02

    Write one audience sentence

    For a household comparing an electric or gas plan, this piece helps them review the rate, fees, and plan term before they enroll or call.

  3. 03

    Choose the first version

    Lead with a real incentive is the leading observed message pattern at 44.5% in this energy catalog. Use it only when it fits the reader and decision. Fuel, rate, term, fee, action.

  4. 04

    Choose the package

    Envelope + Letter + Inserts is the leading observed format at 71.1% in this energy catalog. Choose it only when it fits the reading job.

  5. 05

    Set the response path

    Enroll or call as primary. Landing page must repeat term and fee.

  6. 06

    Prepare proof and final checks

    Supplier identity with an owner. Rate expiration, cancellation, URL/phone, seed piece.

Change one item at a time

  • Control: rate + term + fee.
  • Cell A: opening only.
  • Cell B: proof only.

Sendvo does not have a dedicated solutions page for this market.

Want this guide as a PDF? Email it to yourself

Part 6 · Plan a first test

Final review checklist

Use this list before the piece goes to print.

Do

  • Say electric or gas in the brief.
  • Put term and fee next to the rate.
  • Keep solar off the default brief.
  • Use one path.
  • Assign a proof owner.
  • Match the landing page.
  • Label this unused on Sendvo solutions.
  • Inspect disclosure size.
  • Plan from a real in-home date.
  • Hold savings language until it has a basis.

Do not

  • Do not write a solar guide.
  • Do not treat 1.8% solar as the category.
  • Do not promise lasting savings.
  • Do not hide the term.
  • Do not invent a trend.
  • Do not claim lift.
  • Do not paste competitor copy.
  • Do not invent a Sendvo energy solutions page.
  • Do not run equal-weight CTAs.
  • Do not use name-only merge as strategy.
Part 7 · Use the evidence

Questions a new reader may ask

These answers explain the data and its limits.

Does a high piece count mean this mail works?

No. A large catalog count shows what arrived, not what got a response, a sale, or a cheaper cost per result.

Is this a solar guide?

No. Solar is 1.8% of the energy catalog. Electric is 69.4%.

Does Sendvo have an energy solutions page?

No. Sendvo does not have a dedicated solutions page.

Are format and audience labels exact envelope specs?

No. Physical-format, audience, and next step labels are computer-assigned labels unless independently validated. They help you brief a test. They do not set a winning spec.

Research appendix

How to read the data

The appendix keeps the evidence visible. It also marks the limits of the research.

Eligible population

2,213,774 physical-mail records meet the archive’s eligibility rules; 2,213,652 were analyzed and 122 remain unknown.

Industry scope

1,873,585 records have an assigned industry. 340,189 do not and are excluded from industry tables.

Time coverage

1,242,943 records have a usable date (56.1459%). 970,831 remain undated.

Evidence limit

There are no response, conversion, revenue, cost, lift, or return fields. A common pattern is not a proven winner.

Open the full appendix
Page jobPiecesShare
Exterior Or Lead Page34,742100.0%
Ask for a response34,62399.7%
State the offer34,26898.6%
Address a concern34,11398.2%
Give proof or reassurance31,56490.8%
State limits or disclosures29,63285.3%
Explain Or Support18,73353.9%
ComponentPiecesShare
Letter30,76788.6%
Outer Envelope30,76788.6%
Insert Or Terms Pages25,66373.9%
Voucher Coupon Or Certificate5,26915.2%
Reply Device5,19815.0%
Self Mailer Body2,5257.3%
Undetermined Component3721.1%
Booklet Or Catalog Body1210.3%
Card Carrier Device830.2%
Message sequencePiecesShare
Offer → Next Step → Proof → Qualification4,38612.6%
Offer → Next Step → Qualification → Proof2,4056.9%
Next Step → Offer → Proof → Qualification2,2976.6%
Next Step → Offer → Qualification → Proof1,8975.5%
Offer → Proof → Next Step → Qualification1,7745.1%
Proof → Offer → Next Step → Qualification1,4814.3%
Offer → Next Step → Proof1,1903.4%
Offer → Qualification → Next Step → Proof1,0333.0%
Qualification → Offer → Next Step → Proof1,0253.0%
Next Step → Proof → Offer → Qualification8622.5%
Offer → Next Step → Qualification8212.4%
Next Step → Offer → Qualification → Proof → Problem7862.3%
Next Step → Offer → Proof → Qualification → Problem7382.1%
Next Step → Offer → Proof6631.9%
Proof → Next Step → Offer → Qualification6581.9%
Offer → Proof → Qualification → Next Step6391.8%
Offer → Next Step6271.8%
Offer → Next Step → Proof → Qualification → Problem5491.6%
Qualification → Offer → Proof → Next Step4931.4%
Offer → Proof → Next Step4821.4%
Proof → Offer → Next Step4541.3%
Offer → Next Step → Qualification → Proof → Problem4501.3%
Proof → Offer → Qualification → Next Step4481.3%
Offer → Qualification → Next Step3811.1%
Next Step → Proof → Offer → Qualification → Problem3671.1%
Offer → Qualification → Proof → Next Step3511.0%
Next Step → Offer → Qualification3210.9%
Offer → Proof → Next Step → Qualification → Problem3200.9%
Next Step → Offer3140.9%
Proof → Offer → Next Step → Qualification → Problem3040.9%
Next Step → Proof → Offer → Problem → Qualification2500.7%
Next Step → Offer → Proof → Problem → Qualification2350.7%
Proof → Next Step → Offer2250.6%
Next Step → Proof → Offer2190.6%
Offer → Next Step → Proof → Problem → Qualification2040.6%
Offer → Next Step → Problem → Proof → Qualification1850.5%
Proof → Next Step → Offer → Qualification → Problem1790.5%
Next Step → Qualification → Offer → Proof1710.5%
Qualification → Offer → Proof → Next Step → Problem1410.4%
Next Step1370.4%
Proof → Qualification → Offer → Next Step1280.4%
Offer → Next Step → Qualification → Problem → Proof1220.4%
Proof → Next Step1210.3%
Next Step → Offer → Problem → Qualification → Proof1180.3%
Offer → Qualification → Proof → Next Step → Problem1160.3%
Qualification → Offer → Next Step1150.3%
Offer → Next Step → Proof → Problem1140.3%
Proof → Offer → Next Step → Problem → Qualification1050.3%
Proof → Offer → Next Step → Problem950.3%
Offer → Proof → Next Step → Problem → Qualification940.3%
Visual labelPiecesShare
Image Led34,738100.0%
People Or Lifestyle Text Adjacent25,73374.1%
Diagram Or Comparison Text Adjacent16,99948.9%
Product Or Service Text Adjacent15,74345.3%
Copy Led30.0%
Balanced Image Copy10.0%

Source: Expanded Energy sector extract from 2,213,774 eligible records. 2,213,652 records were analyzed; 122 were explicitly unknown. Analysis received August 15, 2026. The expanded catalog has 2,213,774 eligible physical-mail records; 2,213,652 were analyzed and 122 remain unknown. Industry tables cover 1,873,585 records with an assigned industry. Computer-assigned labels can contain errors.

Compare nearby markets

TelecomAnother unused switch market.Open guide →SolutionsLive Sendvo paths.Open guide →
Creative example

Creative preview

Example 1 of 3 Inside pages first
Optional

Want this report as a PDF?

Everything above stays free to read here. If you want a copy to share with your team, we will email the energy report as a PDF.

One email with the PDF. See our Privacy Policy.

Use these reports for industry research. Use the campaign guides for list checks, campaign steps, and final review.

Industry guidesEvery start-here market guideCampaign guidesList checks, planning steps, and final reviewSolutionsFind the Sendvo product for your industryResourcesReturn to the resource center

Plan the message. Then plan the send.

Use this report to plan your first version. Use Sendvo to review the audience, design, reasons to trust the offer, and cost before you send the campaign.

Start freeSee pricing