Sendvo Resources
Direct mail resource center.
Sendvo’s direct mail resource center: campaign guides, product help, API planning, calculators, customer examples, and industry benchmarks. Start with the task in front of you.
- Free to read
- 3 free planning tools
- 21 industry reports
Resource library
Every resource, sorted by job.
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Blog
Direct mail ideas and advice
Audiences, proofs, automation, and measurement.
Explore the Sendvo Blog -
Guides
Direct mail guides
One focused guide for each campaign step.
Choose a direct mail guide -
Help Center
Get help with Sendvo
Help for every step of a send.
Choose a help topic
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API
Plan an API workflow
Records, retries, approvals, and tracking joins.
Read API guidance -
Calculators
Cost and break‑even ROAS
Price a send, then find break-even.
Use the direct mail cost calculator -
Examples
Customer campaign patterns
Anonymized examples, sorted by use case.
How to read customer examples -
Benchmarks
What the mailbox looks like
21 reports across 15 industries.
Browse industry benchmarks
Public API reference documentation is not published on this website.
Free calculators
Know the number before you mail.
- Cost calculatorTargeted mail or EDDM, priced per piece.
- Break-even ROASRevenue and orders a send must earn back.
- Delivery time plannerIn-home dates from your USPS transit range.
- Cost
- $1,000
- Margin
- 40%
- ROAS
- 2.5x
- Revenue
- $2,500
| Input | Value | Break-even |
|---|---|---|
| Avg order | $125 | 20 orders |
| Pieces | 1,000 | $2.50 each |
Cost calculator: This is a public rate estimate. Campaign review shows the exact total before sending.
- ProductSee how a send works
- DataBuild the audience
- AutomationSend on a trigger
- PricingPlan the spend
More: Lead generation · Direct mail examples · Mail delivery · Integrations · CRM workflows · Bulk postcard printing · Customer examples · Travel benchmarks
From the source: USPS Beginner’s Guide to Direct Mail · USPS Advertising with Mail
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