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For local businesses

The local business direct mail campaign guide.

Keep the plan simple.

Five decisions turn an idea into a mailed local campaign: one action to ask for, the audience, the postcard, the budget, and the final sign-off. Sendvo handles print and postage.

Start free See the five steps
  • No contract
  • No setup fees
  • EDDM $0.65 a postcard, any plan

Make five decisions before the mail run.

  1. Define the next actionCall, visit, book, or scan. Pick one.
  2. Pick who gets itLocal targeting, an owned list, or EDDM.
  3. Prepare the mailpieceOne offer and one way to reply.
  4. Set the budget and schedulePick timing and quantity. See the total.
  5. Approve and submitCheck the proof, then send.
per credit, the unit every quote uses
1¢
credits per 4×6 postcard, Local
92
a month for the Local plan
$0
smallest EDDM send (200 cards)
$130

Apply the plan to your business.

Campaign guide FAQ

Before you plan.

Still pricing it out? Try the cost calculator.

Plans: list upload, dedupe, and automated mail need Operator or Growth.

What audience should a local business start with?

Start with local targeting, an owned list, or EDDM. Choose the simplest path that fits the campaign purpose. Specialty data is optional and is not the local default.

What should a local business review before submission?

Review audience rights, geography, list quality, offer terms, content, timing, quantity, budget, and final approval.

Does this guide guarantee campaign results?

No. The guide supports campaign planning. Sendvo does not guarantee responses, leads, visits, appointments, sales, or revenue.

More: Local Businesses · EDDM vs. targeted mail · Mail delivery

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