Define the market you serve
Build around suitable ZIP codes or nearby areas connected to the business footprint.
Explore local targeting →Solution · Local businesses
Reach the people near your business.Start with the local audience you know.
TL;DR: Sendvo helps local teams prepare direct mail with local targeting, permitted owned lists, or EDDM. Specialty data is optional and is not the default.
Use the simplest suitable audience path for the campaign purpose and the rights your business has.
Local campaign briefLocal-first audience
AreaDefined local market→
ListPermitted owned records→
RouteEDDM coverage→
Reviewed campaignAudience · creative · workflow
Audience paths
Start with local reach, owned records, or EDDM.
Choose one clear source. Use specialty data only when a suitable campaign needs it.
Reach people you know
Prepare customer or prospect records that the business is permitted to use.
Review list preparation →Cover selected carrier routes
Use broad local coverage when the campaign does not need a named address list.
See EDDM options →Local business paths
Choose the category closest to your campaign.
Each path keeps the same local-first audience foundation and adapts the campaign purpose, review needs, and examples.
01 · Home Services
Service-area outreach
Reach homes inside the area the team can serve.
02 · Healthcare and DentalPractice outreach
Keep audience, content, and approval controlled.
03 · Restaurants and RetailNearby offer mail
Coordinate local reach with an approved offer.
04 · Professional ServicesLocal practice visibility
Stay visible in the communities the practice serves.
05 · Campaign GuidePlan the mail run
Choose the audience, message, workflow, and budget before submission.
Campaign path
Move from local audience to reviewed mail.
Connect the audience, approved mailpiece, workflow, and pricing before submission.
Product foundations
Review the Sendvo path before you send.
Use these pages to understand the audience, workflow, mailpiece, and spend for a local campaign.
01 · Data
Prepare the audience
Review local targeting, permitted lists, and EDDM.
02 · AutomationControl the workflow
Set timing, review, and submission steps.
03 · CreativesPrepare the mailpiece
Review postcard and letter campaign paths.
04 · PricingPlan the spend
Review current Sendvo pricing before submission.
Local business FAQ
What should a local campaign owner confirm?
Confirm the audience source, permissions, geography, message, timing, budget, and final approval.
What audience should a local business start with?
Start with local targeting for a defined market, a customer or prospect list that the business is permitted to use, or EDDM for broad carrier-route coverage. Specialty data is optional and is not the default local audience path.
Which local business categories does Sendvo cover?
The local business hub includes dedicated paths for home services, healthcare and dental practices, restaurants and retail, and local professional services, plus a campaign planning guide.
Can a local business use its existing customer list?
Yes. A business can prepare customer or prospect records that it is permitted to use and connect them to reviewed campaign content.
Does Sendvo guarantee local campaign results?
No. Sendvo supports campaign preparation, submission, and available delivery tracking. It does not guarantee responses, visits, appointments, leads, sales, or revenue.
Local business direct mail
Build a campaign around the market and people you serve.
Choose the local audience path, prepare approved content, and review pricing before submission.