TL;DR
EDDM covers every eligible address on a carrier route. Targeted mail reaches named records. On Sendvo, EDDM is $0.65 on every plan. A Local targeted 4×6 is $0.92. Coverage is not a reply rate.
The split in one table
| EDDM | Targeted mail | |
|---|---|---|
| Audience | Carrier routes. No named list required. | Map, ZIP, or a CSV of selected addresses. |
| Sendvo rate | $0.65 per postcard on Local, Operator, and Growth | 4×6 $0.92 / $0.69 / $0.66 by plan |
| Best when | You want broad local reach | You need selected people or past customers |
| Not for | A named-household offer | Saturation of every door on a route |
The commercial EDDM page is /eddm. The live card is /pricing. Rates reviewed 2026-09-10.
Worked cost examples
These are arithmetic on the published Sendvo card. They are not ROI.
- 1,000 EDDM postcards: 1,000 × $0.65 = $650 on any plan.
- 1,000 Local 4×6 targeted: 1,000 × $0.92 = $920.
- 1,000 Operator 4×6 targeted: $690 mail + $499 plan = $1,189 that month.
Exact totals use deliverable counts after address checks. EDDM does not use the Operator or Growth targeted schedule.
How to choose
- 1Do you need named people? Yes → targeted. No → EDDM can fit.
- 2Is the offer for every door on the route? Yes → EDDM. No → targeted.
- 3Do you already have a permitted list? Yes → targeted. No → EDDM or a map audience.
Then confirm the live rate. See how much direct mail costs and send postcards online.
What this page will not claim
- We will not say EDDM “works better” than targeted mail.
- We will not publish a reply rate for either path.
- We will not invent a USPS EDDM postage number beyond Sendvo’s published $0.65 all-in postcard rate.
Sources
FAQ
What is the difference between EDDM and targeted direct mail?
EDDM uses carrier routes and does not need a named recipient list. Targeted direct mail uses selected addresses from a map, ZIP, or uploaded list.
How much does EDDM cost on Sendvo?
EDDM is a flat $0.65 per postcard across Local, Operator, and Growth. It does not use the Operator or Growth targeted-mail rate schedule.
How much does targeted mail cost on Sendvo?
Local 4×6 is $0.92. Operator is $0.69 plus $499 per month. Growth is $0.66 plus $999 per month. Exact totals use the deliverable count after address checks.
When should I pick EDDM?
Pick EDDM when you need broad local coverage and do not need named recipients. Pick targeted mail when the campaign must reach selected people or records.
Does EDDM guarantee more replies than targeted mail?
No. Coverage is not a reply rate. We do not publish response or ROI claims for either path.