The published rate is the same across Local, Operator, and Growth.
Every Door Direct Mail services
Reach every address on the routes you choose.Compare before you send.
Every Door Direct Mail (EDDM) is a carrier-route mailing option for broad local coverage without a named recipient list. Compare the audience path, current rate, creative steps, and addressed-mail alternative before you choose a campaign.
Last updated: August 24, 2026
EDDM decision briefStatic summary
AudienceCarrier routes→
ListNo named list required→
ChoiceEDDM or addressed mail→
$0.65per EDDM postcard across Local, Operator, and Growth
EDDM pricing
One published EDDM rate across three plans.
EDDM has a separate rate from Sendvo's addressed-mail schedule. Review the current public rate card before submission.
EDDM does not use the separate Operator or Growth non-EDDM rates. Review EDDM pricing.
Audience decision
EDDM or addressed direct mail?
The choice starts with the audience. Use broad route coverage when names do not matter. Use addressed mail when selected people or records matter.
Cover carrier routes.
Use EDDM for broad local coverage without a named recipient list.
- Carrier-route audience
- No named-address list required
- Useful for neighborhood coverage
Choose selected recipients.
Use addressed mail when the campaign must reach an owned, prepared, or licensed audience.
- Named or selected recipient records
- Audience preparation and address review
- Useful for customer, property, or event-driven outreach
Campaign workflow
Choose the route. Prepare the piece. Review the campaign.
The account shows the campaign options that are currently available. Keep the route, creative, count, and price review in one decision path.
01
Choose the audience
Compare carrier-route coverage with addressed audience options.
02Prepare the creative
Choose the mailpiece and review the proof before submission.
03Review the price
Confirm the current EDDM rate and campaign count.
04Open the campaign path
Start free and review the options shown in your account.
Printing and mailing services
What should direct mail marketing services help you decide?
Useful direct mail printing and mailing services should make the audience, creative, price, approval, and delivery-status path clear.
Audience
Confirm whether the campaign uses EDDM carrier routes or selected addressed recipients.
Creative
Review the postcard or letter format, content, and proof before submission.
Campaign cost
Confirm the count and current price. Use the public rate card for Sendvo pricing.
Review and status
Keep approval and available mailstream status connected to the campaign record.
Good-fit campaign paths
Connect EDDM to the job you need to do.
Use one complete commercial page for EDDM. Continue to a specific solution page when the job or workflow is different.
Cover a service area.
Compare broad route coverage, local targeting, and past-customer lists for nearby jobs.
Plan home services direct mail →Build a repeatable workflow.
Use automation for triggers, review steps, and repeat campaign operations.
Explore direct mail automation →Compare total campaign cost.
Review the cost components, current rate card, and worked budgeting examples.
Read the direct mail cost guide →Direct answer
What is Every Door Direct Mail?
Use the short answer for the category. Use the guide for deeper USPS and buying context.
Every Door Direct Mail is a carrier-route mailing option for broad local coverage without a named recipient list. It fits campaigns that need neighborhood reach. Addressed direct mail fits campaigns that need selected people or records. Sendvo publishes a flat EDDM rate of $0.65 per postcard across Local, Operator, and Growth.
For evaluation details, read the EDDM software guide. For the authoritative Sendvo rate, use EDDM pricing.
Every Door Direct Mail FAQ
Answers before you choose the campaign path.
Confirm the audience, rate, creative, and workflow before submission.
What is Every Door Direct Mail?
Every Door Direct Mail, or EDDM, is a carrier-route mailing option for broad local coverage. It does not require a named recipient list. Choose addressed direct mail when the campaign must reach selected people or records.
How much does EDDM cost with Sendvo?
Sendvo publishes a flat EDDM rate of $0.65 per postcard across Local, Operator, and Growth. EDDM does not use the separate Operator or Growth non-EDDM rate schedule.
Does EDDM require a mailing list?
EDDM uses carrier routes, so it does not require a named-address list. Addressed direct mail uses an owned, prepared, or licensed audience when the campaign needs selected recipients.
What is the difference between EDDM and addressed direct mail?
EDDM provides broad carrier-route coverage without named recipients. Addressed direct mail reaches selected recipient records and supports a more specific audience. The right path depends on whether the campaign needs broad local reach or selected people.
Can home services teams use EDDM?
EDDM can fit a home services campaign that needs broad coverage in a service area and does not need named recipients. Use local targeting or an owned list when the job requires selected households or past customers.
How does direct mail automation relate to EDDM?
Automation is a separate workflow decision. Use it for repeatable triggers, review steps, and campaign operations. Confirm the audience path, current pricing, and account options before you submit a campaign.
Every Door Direct Mail
Compare the route, rate, and campaign path.
Start free to review the options shown in your account, or check the current public pricing before you begin.