The published rate is the same across Local, Operator, and Growth.
Every Door Direct Mail services
Every Door Direct Mail services and pricing.Compare before you send.
Every Door Direct Mail (EDDM) is a carrier-route mailing option for broad local coverage without a named recipient list. Compare the audience path, current rate, creative steps, and targeted-mail alternative before you choose a campaign.
Last updated: September 1, 2026
EDDM decision briefStatic summary
AudienceCarrier routes→
ListNo named list required→
ChoiceEDDM or targeted mail→
$0.65per EDDM postcard across Local, Operator, and Growth
EDDM pricing
One published EDDM rate across three plans.
EDDM has a separate rate from Sendvo's targeted-mail schedule. Review the current public rate card before submission.
EDDM does not use the separate Operator or Growth non-EDDM rates. Review EDDM pricing.
Audience decision
EDDM or targeted mail?
The choice starts with the audience. Use broad route coverage when names do not matter. Use targeted mail when selected people or records matter.
Cover carrier routes.
Use EDDM for broad local coverage without a named recipient list.
- Carrier-route audience
- No named-address list required
- Useful for neighborhood coverage
Choose selected recipients.
Use targeted mail when the campaign must reach an owned, prepared, or licensed audience.
- Named or selected recipient records
- Audience preparation and address review
- Useful for customer, property, or event-driven outreach
Campaign workflow
Choose the route. Prepare the piece. Review the campaign.
The account shows the campaign options that are currently available. Keep the route, creative, count, and price review in one decision path.
01
Choose the audience
Compare carrier-route coverage with targeted audience options.
02Prepare the creative
Choose the mailpiece and review the proof before submission.
03Review the price
Confirm the current EDDM rate and campaign count.
04Open the campaign path
Start free and review the options shown in your account.
Printing and mailing services
What should direct mail marketing services help you decide?
Useful direct mail printing and mailing services should make the audience, creative, price, approval, and delivery-status path clear.
Audience
Confirm whether the campaign uses EDDM carrier routes or targeted recipients.
Creative
Review the postcard or letter format, content, and proof before submission.
Campaign cost
Confirm the count and current price. Use the public rate card for Sendvo pricing.
Review and status
Keep approval and available mailstream status connected to the campaign record.
Buying path
Compare the service model before you request a quote.
The same EDDM campaign can require very different work from your team. Compare the audience, creative, production, and status responsibilities before choosing a provider path.
| Service model | Best fit | Your team still owns | Confirm before buying |
|---|---|---|---|
| USPS self-service path | Teams that can prepare the routes, piece, bundles, forms, and drop-off | Route selection, design, printing, preparation, and entry | Current eligibility, dimensions, route counts, forms, and entry steps |
| Local print or mail house | One-time sends that need local production help | Audience decision, approved creative, offer, and measurement plan | What the quote includes, proof process, postage, entry, timing, and status reporting |
| Managed direct-mail service | Teams that want planning and production support | Campaign goal, audience approval, offer approval, and final sign-off | Service scope, revision limits, data handling, price basis, and reporting |
| Self-serve software | Repeatable campaigns that need audience, creative, price, and status in one workflow | Route choice, message, proof approval, budget, and response measurement | Available EDDM path, current rate, account capabilities, and campaign review controls |
Normalize every quote: record the route count, piece size, quantity, design work, printing, postage, preparation, entry method, proof revisions, expected status reporting, taxes, and any plan or service fee.
Sendvo original research
Choose the offer and response path before the route.
Across 1,873,585 industry-assigned physical-mail records in 15 sectors, automated labels found a URL on 87.1% and a phone path on 85.4%. Price-or-payment language appeared on 91.8%, while QR appeared on 6.5%. This broader catalog is not EDDM-specific and does not measure campaign performance.
| Creative choice | Broader catalog observation | Count and share | EDDM planning question |
|---|---|---|---|
| Offer | Price or payment label | 1,720,564 · 91.8% | Is the price, payment, or cost statement accurate and limited? |
| Offer | Discount or savings label | 1,144,645 · 61.1% | Can the business state the discount and its terms? |
| Response path | URL present | 1,631,075 · 87.1% | Should the web page be the primary action or a support path? |
| Response path | Phone present | 1,600,507 · 85.4% | Can the business answer and attribute calls from the mailing? |
| Response path | QR present | 122,260 · 6.5% | Does QR make the action easier after a physical proof test? |
Source: Sendvo aggregation of 1,873,585 industry-assigned physical-mail records in 15 sectors. Source received August 15, 2026. The sample is not EDDM-specific. Automated labels can overlap and contain errors. Counts do not measure response, revenue, ROI, or causation. Explore the full industry benchmark library.
Good-fit campaign paths
Connect EDDM to the job you need to do.
Use one complete commercial page for EDDM. Continue to a specific solution page when the job or workflow is different.
Cover a service area.
Compare broad route coverage, local targeting, and past-customer lists for nearby jobs.
Plan home services direct mail →Build a repeatable workflow.
Use automation for triggers, review steps, and repeat campaign operations.
Explore direct mail automation →Compare total campaign cost.
Review the cost components, current rate card, and worked budgeting examples.
Read the direct mail cost guide →Direct answer
What is Every Door Direct Mail?
Use the short answer for the category. Use the guide for deeper USPS and buying context.
Every Door Direct Mail is a carrier-route mailing option for broad local coverage without a named recipient list. It fits campaigns that need neighborhood reach. Targeted mail fits campaigns that need selected people or records. Sendvo publishes a flat EDDM rate of $0.65 per postcard across Local, Operator, and Growth.
For evaluation details, read the EDDM software guide or the direct mail services buyer's guide. For the authoritative Sendvo rate, use EDDM pricing.
Every Door Direct Mail FAQ
Answers before you choose the campaign path.
Confirm the audience, rate, creative, and workflow before submission.
What is Every Door Direct Mail?
Every Door Direct Mail, or EDDM, is a carrier-route mailing option for broad local coverage. It does not require a named recipient list. Choose targeted mail when the campaign must reach selected people or records.
How much does EDDM cost with Sendvo?
Sendvo publishes a flat EDDM rate of $0.65 per postcard across Local, Operator, and Growth. EDDM does not use the separate Operator or Growth non-EDDM rate schedule.
Does EDDM require a mailing list?
EDDM uses carrier routes, so it does not require a named-address list. Targeted mail uses an owned, prepared, or licensed audience when the campaign needs selected recipients.
What is the difference between EDDM and targeted mail?
EDDM provides broad carrier-route coverage without named recipients. Targeted mail reaches selected recipient records and supports a more specific audience. The right path depends on whether the campaign needs broad local reach or selected people.
Can home services teams use EDDM?
EDDM can fit a home services campaign that needs broad coverage in a service area and does not need named recipients. Use local targeting or an owned list when the job requires selected households or past customers.
How does direct mail automation relate to EDDM?
Automation is a separate workflow decision. Use it for repeatable triggers, review steps, and campaign operations. Confirm the audience path, current pricing, and account options before you submit a campaign.
Does Sendvo research show which EDDM creative works best?
No. Sendvo's broader research covers physical mail across 15 industries. It is not an EDDM-specific sample and does not measure response, revenue, ROI, or causation. Use the observed patterns to plan a controlled test, not to declare a winning format or offer.
Every Door Direct Mail
Compare the route, rate, and campaign path.
Start free to review the options shown in your account, or check the current public pricing before you begin.