Data · Maps and Targeting
Turn a service area into a mail audience.
Sendvo Maps and Targeting helps teams define geographic direct mail audiences with map areas, ZIP codes, counties, states, or carrier-route selections and review the result before campaign preparation.
Last updated: July 30, 2026
No customer or workspace data is shown.
What this page is for
Use Maps and Targeting when the campaign is organized around a service area, market, territory, or other approved geographic boundary.
The capability stays connected to the wider Data path, related product decisions, and campaign pricing.
Core capability
Make the next campaign decision reviewable.
Choose the geography
Start with the type of area that matches the campaign, from a local selection to a broader market.
Refine the selection
Add or remove approved areas until the campaign boundary matches the operating plan.
Review the audience
Check the selected coverage and continue to address-quality and campaign review.
Controlled workflow
Move from input to review without losing context.
Each step stays part of the same campaign path so the team can review what entered the workflow and what moves next.
- 01 Choose area type
- 02 Select geography
- 03 Review coverage
- 04 Prepare audience
Operating boundary
Sendvo supports the workflow. Your team owns the decision.
Map selection defines campaign geography. It does not verify every address, establish a person’s eligibility, guarantee coverage, or make a compliance decision. Address availability and carrier-route information can change.
Continue the product path
Use this capability with the next campaign step.
Maps and Targeting FAQ
Questions to resolve before you start.
What geographic options can support a direct mail audience?
The Sendvo Data path supports map areas, ZIP codes, counties, states, and carrier-route selections for appropriate campaigns.
Is geographic targeting the same as address verification?
No. Geographic selection defines the area. Address-quality review is a separate step for the records used in the campaign.
Can I review the selected area before sending?
Yes. The selected geography and resulting audience remain part of campaign review before approval.
Continue in Sendvo