Sendvo blog
Guides for software-connected direct mail.
Practical explanations for direct mail automation, triggered postcards, postcard APIs, and the systems that connect physical mail to customer workflows.
How should plumbing companies plan direct mail campaigns?
Leak reminders, water-heater campaigns, winter pipe prep, neighborhood routes, proof checks, and measurement basics.
How should HVAC companies plan direct mail campaigns?
Seasonal tune-up reminders, win-back postcards, neighborhood routes, proof checks, and measurement basics.
What is a direct mail API?
API-connected records, payloads, approvals, batches, tracking joins, and measurement boundaries.
What should a direct mail workflow include?
Audience intake, address hygiene, suppression, proofs, approvals, batches, tracking joins, and audit trails.
What should list hygiene for direct mail include?
Standardization, NCOA, ACS feedback, dedupe, household rules, suppression, merge-purge, and exceptions.
What should a direct mail audit trail include?
Source records, address decisions, suppression checks, proof approvals, batches, tracking joins, and review.
What should a direct mail measurement window include?
Start rules, end rules, response sources, holdouts, tracking joins, and review caveats.
What should address deduplication for direct mail include?
Match keys, household keys, survivor rules, suppression checks, exceptions, and audit records.
What should NCOA for direct mail include?
Move-update records, candidate moves, ACS feedback, suppression, and audit records.
What does USPS tracking for postcards actually show?
Mailstream visibility, Intelligent Mail barcodes, Informed Visibility, IDs, and measurement boundaries.
What should a triggered postcard workflow include?
Payloads, send rules, idempotency, duplicate checks, address readiness, proofing, tracking, and measurement.
What should address standardization for direct mail include?
Structured fields, secondary-unit review, exceptions, NCOA, list hygiene, and audit records.
What should a postcard template include?
Layout zones, address space, source fields, fallback copy, proof versions, and batch traceability.
What should a direct mail print proof include?
Layout, address blocks, source fields, internal review rows, approvals, and batch release.
What is an ancillary service endorsement in direct mail?
Forwarding, return, address correction, ACS feedback, suppression, and audit records.
What is direct mail CRM?
CRM source records, contact IDs, address readiness, proof approvals, tracking joins, and measurement.
What is agency direct mail software?
Client records, audience checks, proof approvals, batch releases, tracking joins, and measurement.
What is real estate investor direct mail automation?
Property-owner records, address readiness, suppression, duplicate checks, proofs, tracking, and measurement.
What is a Mailer ID in direct mail?
USPS Mailer IDs, IMb fields, CRIDs, mailpiece IDs, tracking joins, and audit records.
What is a mailpiece ID in direct mail?
Per-piece identifiers, recipient rows, proof versions, batch IDs, barcode fields, and tracking joins.
What is an idempotency key for direct mail APIs?
Retry safety, idempotency records, event payloads, campaign IDs, batch states, and audit timestamps.
What should a direct mail event payload include?
Event IDs, source records, recipient keys, addresses, proof fields, campaign IDs, and tracking joins.
What is a campaign ID in direct mail?
Campaign IDs, batch IDs, source records, creative versions, tracking fields, and audit records.
What is returned mail handling in direct mail?
Returned mail, UAA signals, return reasons, address feedback, suppression decisions, and audit records.
What is a direct mail exception queue?
Held records, failed checks, reason codes, address issues, proof gaps, owner review, and release decisions.
What is abandoned-cart direct mail?
Cart events, recipient keys, address readiness, proofing, duplicate-send windows, tracking, and measurement.
What is a deliverability check for direct mail?
Address readiness, suppression, duplicate-send windows, move signals, proofing, tracking, and hold decisions.
What is new-lead direct mail?
Source events, audience checks, address readiness, proofing, send windows, tracking, and audit records.
What is Address Change Service in direct mail?
ACS feedback, post-mailing address updates, non-delivery reasons, list hygiene, and suppression.
What is win-back direct mail?
Inactivity triggers, audience checks, suppression, address readiness, proofing, and measurement windows.
What is customer thank-you direct mail?
Thank-you postcards, trigger events, audience checks, address readiness, proofing, and audit records.
What is a holdout group in direct mail?
Mailed and unmailed comparison groups, assignment records, measurement windows, and response sources.
What is a direct mail send rule?
Trigger events, eligibility checks, address readiness, suppression, proof approval, and audit records.
What is direct mail attribution?
Mailed audiences, response sources, mailstream signals, review windows, and audit records.
What is in-home date tracking for direct mail?
Mailstream visibility, campaign IDs, estimated arrival windows, and review records.
What should a direct mail preflight checklist include?
Audience data, suppression, proofs, approvals, tracking fields, internal review rows, and release evidence.
What is a duplicate-send prevention rule in direct mail?
Match keys, review windows, batch checks, exceptions, and audit records that reduce repeated sends.
What is a direct mail approval queue?
Proof versions, audience counts, suppression results, address checks, owners, and approval records.
What is a mail batch in direct mail?
Batch IDs, counts, proofs, address checks, tracking fields, and audit records.
What is a suppression list in direct mail?
Exclusion records, reason codes, match keys, and audit trails that hold records from print.
What is a merge-purge workflow for mailing lists?
Combining mailing lists, removing duplicate records, choosing survivor records, and saving an audit record.
What is a mailable address for direct mail?
Complete fields, standardization, secondary-unit risk, move checks, and workflow records.
What postcard size should you use for direct mail?
Postcard dimensions, layout tradeoffs, and workflow checks before print.