Abandoned-cart recovery
Use a cart or checkout event, a stable recipient key, and a complete mailing address. Hold records that already purchased, lack an address, or match a suppression rule. See the abandoned-cart guide.
Ecommerce direct mail solution
Cart recovery mail, built for DTC operations.From owned records to an approved send.
Sendvo helps ecommerce and Shopify-adjacent teams prepare permitted customer lists, personalize postcards or letters, review proofs, connect approved cart or inactivity events, and follow available delivery status in one self-service direct mail path.
Shopify direct mail here means owned store records and approved events, not a required Shopify-only app. The brand remains responsible for lawful list use and offer approval.
Cart + win-back mail
Campaign planning
Which ecommerce direct mail campaigns fit this path?
Start with a defined customer event and a permitted audience. Then select the mail format, content, review process, and timing that fit the campaign.
Win-back and lapsed buyers
Define an inactivity rule, apply suppression and duplicate-send checks, and use a reviewed postcard or letter. Win-back is broader than one cart event. See the win-back guide.
Thank-you and post-purchase mail
Use approved order or customer records for a thank-you or follow-up piece. Keep the source event, proof version, and send window together before release.
Repeat-purchase reminders
Use owned purchase timing only when the record is permitted and still eligible. Review variable fields, fallback copy, and exclusions before the batch moves forward.
Operating path
How does an ecommerce campaign move from data to mail?
Each Sendvo capability has a separate job. Ecommerce defines the industry use. Data prepares the permitted audience. Creatives prepares the mail. Automation controls the campaign operation.
01Data
Prepare the audience
Import owned customer records. Review fields, exclusions, and campaign scope before print.
02CreativesBuild the mailpiece
Choose a postcard or letter, personalize approved content, and review proofs.
03AutomationControl the send
Use scheduled or event-driven rules with clear inputs, review points, and timing.
04StatusFollow the mail
Review available production and mailstream status after campaign submission.
Audience boundary
What customer data can an ecommerce team use?
The answer depends on the records your team has and the permitted use for the campaign. Sendvo does not turn an unavailable store connection into an approved audience.
Start with permitted sources.
Use customer records your organization can lawfully mail. Examples include owned buyer lists, approved cart-event exports, and other store records your team already controls.
- Document the audience source and campaign purpose.
- Apply exclusions and suppression rules before submission.
- Check the final recipient set and personalized fields.
Do not infer store access.
Sendvo does not claim a required Shopify-only app, recover a guaranteed cart value, or treat a later purchase as proof that the postcard caused it. The brand remains responsible for lawful data use and offer approval.
- Connection options depend on the selected automation path.
- A cart label alone is not enough to release mail.
- Review current connection options on Integrations.
Solution fit
How is Ecommerce different from Restaurants and Retail?
Ecommerce is for online and DTC brands using owned customer events. The local Restaurants and Retail path is for neighborhood, storefront, and known-customer outreach in a defined service area.
Ecommerce
Use this path when cart events, lapsed buyers, owned store lists, and reviewed lifecycle mail shape the operation. Shopify-adjacent teams belong here when the records come from the store, not a local carrier route.
Restaurants and Retail
Use the local solution when the main need is to reach a nearby area or known in-store customers with local targeting, an owned list, or EDDM.
Continue your review
Which Sendvo page should your team review next?
Use these pages to evaluate the specific capability or cost question behind your ecommerce mail program.
Audience operations
Data
Review how Sendvo supports owned lists, imports, and address checks.
Explore Data → Campaign operationsAutomation
Review scheduled and event-driven mail workflows and delivery events.
Explore Automation → Postcards + lettersCreatives
Review format choice, personalization, design work, and proof approval.
Explore Creatives → Cost reviewPricing
Review current prepaid mailing credit rates and plan options.
Review Pricing →Ecommerce direct mail FAQ
What should a DTC team know before it starts?
Define the campaign purpose, permitted audience, mail format, approval owner, and send rule before you prepare the final recipient set.
What ecommerce direct mail campaigns can a brand run with Sendvo?
A brand can prepare abandoned-cart, win-back, thank-you, and other owned-list campaigns. The team selects customer records it is permitted to use, reviews the mailpiece, and submits the campaign in a self-service workflow.
Is abandoned-cart mail the same as win-back mail?
No. Abandoned-cart direct mail starts from a cart or checkout event. Win-back direct mail usually starts from inactivity or a lapsed-buyer rule. Both need a permitted audience, address checks, suppression, proof review, and a measurement plan.
How does Shopify direct mail work with Sendvo?
Shopify-adjacent and DTC teams can upload a permitted customer list, design a postcard or letter, review the credit cost, and send. Approved store or cart events can also start a reviewable mail workflow through automation, webhooks, or a no-code connection. Review Integrations for current connection options.
Can ecommerce teams automate cart and win-back mail?
Sendvo Automation supports scheduled and event-driven campaign operations. Teams define the source event, audience rules, creative version, review controls, and send timing that fit their process. A cart label alone is not enough to release mail.
Where can I review Sendvo pricing for ecommerce mail?
The Sendvo Pricing page lists current prepaid mailing credit rates and plan options. Ecommerce campaigns use the same public rate card as other Sendvo mail. No campaign result or recovered-revenue figure is guaranteed.
Ecommerce campaign path
Prepare the audience, mailpiece, and send rule.
Start with permitted customer records and a defined campaign purpose. Review the complete campaign before submission.