Creatives · Personalization
Put approved audience context into the mailpiece.
Sendvo Personalization connects approved audience fields to controlled direct mail copy, with fallback text and representative merged values available during proof review.
Last updated: July 30, 2026
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What this page is for
Use Personalization when approved campaign data should change specific copy in the postcard or letter.
The capability stays connected to the wider Creatives path, related product decisions, and campaign pricing.
Core capability
Make the next campaign decision reviewable.
Choose approved fields
Use only the campaign fields that the customer has approved for the mailpiece.
Control the copy
Place fields in specific text and define suitable fallback language.
Inspect merged examples
Review representative values in the proof before campaign approval.
Controlled workflow
Move from input to review without losing context.
Each step stays part of the same campaign path so the team can review what entered the workflow and what moves next.
- 01 Approved field
- 02 Controlled copy
- 03 Fallback text
- 04 Proof review
Operating boundary
Sendvo supports the workflow. Your team owns the decision.
The customer is responsible for the source, accuracy, sensitivity, lawful use, and approved display of personalized data. Sendvo does not determine whether a field is appropriate, compliant, or accurate.
Continue the product path
Use this capability with the next campaign step.
Personalization FAQ
Questions to resolve before you start.
What is direct mail personalization?
It is the controlled use of approved audience fields in specific postcard or letter copy.
Why does fallback text matter?
Fallback text keeps the message complete when an approved field is empty or unsuitable for display.
Should merged values be reviewed before sending?
Yes. Representative values and fallback behavior should be checked during proof review before campaign approval.
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