Personalization
Personalize every mailpiece with merge fields.
Sendvo Personalization puts names and other fields from your list into postcard and letter copy. Set fallback text for blanks, then check merged examples in the proof.
- Merge fields from your list
- Fallback text
- Merged proof before print
Sample campaign. No customer or workspace data is shown.
Pick a field. Write around it.
- Choose the fieldsOnly the columns you want printed.
- Place them in copyGreeting, offer line, or address.
- Set the fallback“Hi neighbor” when a name is blank.
- Check the proofMerged examples before you approve.
Fallback text
Every card gets a greeting.
Set a fallback once. Blank names still get a full greeting.
Bring your listPersonalization FAQ
Before you merge.
Operating boundary: You own the merged data and its lawful use. Sendvo does not check whether a field is compliant. Plans: list upload, dedupe, and automated mail need Operator or Growth.
What is direct mail personalization?
It is the controlled use of approved audience fields in specific postcard or letter copy.
Why does fallback text matter?
Fallback text keeps the message complete when an approved field is empty or unsuitable for display.
Should merged values be reviewed before sending?
Yes. Representative values and fallback behavior should be checked during proof review before campaign approval.