Data · Address Quality
Find address problems before the mail moves.
Sendvo Address Quality brings standardization, deduplication, suppression, verification, and change-of-address review into the direct mail preparation path.
Last updated: July 30, 2026
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What this page is for
Use Address Quality after audience selection or list import and before the final campaign audience is approved.
The capability stays connected to the wider Data path, related product decisions, and campaign pricing.
Core capability
Make the next campaign decision reviewable.
Standardize records
Put address fields into a consistent mailing format for review.
Control duplicates and exclusions
Apply matching and suppression rules that fit the campaign.
Review address signals
Inspect verification and change-of-address results before campaign approval.
Controlled workflow
Move from input to review without losing context.
Each step stays part of the same campaign path so the team can review what entered the workflow and what moves next.
- 01 Standardize
- 02 Deduplicate
- 03 Suppress
- 04 Verify and review
Operating boundary
Sendvo supports the workflow. Your team owns the decision.
Address-quality signals support campaign review. They do not guarantee USPS delivery, an in-home date, recipient identity, response, or campaign results. Your team approves matching rules, exclusions, and release decisions.
Continue the product path
Use this capability with the next campaign step.
Address Quality FAQ
Questions to resolve before you start.
What does direct mail address quality include?
It includes address standardization, duplicate review, suppression checks, verification, and change-of-address review before campaign approval.
Does address verification guarantee delivery?
No. Verification supports address review, but delivery depends on the final record, mail preparation, USPS operations, and other conditions.
Who chooses duplicate and suppression rules?
The customer chooses the rules and exclusions that fit its data policy and campaign.
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