Data · Audience Builder
Build the audience before you build the send.
Sendvo Audience Builder helps teams turn geographic criteria, owned records, or permitted audience signals into a direct mail audience they can review before campaign preparation.
Last updated: July 30, 2026
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What this page is for
Use Audience Builder when the campaign starts with a question about who should receive the mail.
The capability stays connected to the wider Data path, related product decisions, and campaign pricing.
Core capability
Make the next campaign decision reviewable.
Choose an audience path
Start with a map, an owned list, or a permitted data source that fits the campaign.
Apply useful criteria
Define the geographic or record criteria that your team has approved for the campaign.
Review before handoff
Check the resulting audience and continue to address quality, creative work, and campaign review.
Controlled workflow
Move from input to review without losing context.
Each step stays part of the same campaign path so the team can review what entered the workflow and what moves next.
- 01 Choose source
- 02 Define criteria
- 03 Review audience
- 04 Prepare campaign
Operating boundary
Sendvo supports the workflow. Your team owns the decision.
Your team selects the source, permitted use, audience criteria, and exclusions. Sendvo supports audience preparation. It does not decide legal eligibility, credit eligibility, offer suitability, or campaign compliance.
Continue the product path
Use this capability with the next campaign step.
Audience Builder FAQ
Questions to resolve before you start.
What is a direct mail audience builder?
A direct mail audience builder turns geographic selections, owned records, or permitted data criteria into an audience that can be reviewed before a campaign.
Can I use my own list?
Yes. Owned customer, lead, or prospect records can enter the list and import path before address-quality review.
Does Sendvo decide who is eligible for an offer?
No. The customer defines the audience, lawful use, exclusions, eligibility rules, and offer approval.
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