Postcard mailing software
Postcard mailing software lets a team build an audience, design a postcard, approve the cost, then print, ship through USPS, and track the pieces. Sendvo is self-service postcard mailing software for local operators and small teams who want that workflow without a print-shop runaround or a developer building an API mail pipeline.
Last updated · September 10, 2026
Who is postcard mailing software for?
Use it when the job is a real postcard or letter to a list or a geography, and you want one place for audience, creative, price, and delivery status.
Sendvo fits when:
- You run local or list-based campaigns (real estate, home services, agencies, Shopify winbacks, and similar)
- You want map or ZIP audiences on Local, or CSV list upload on Operator and Growth, plus a browser editor and a credit total before you approve
- You need print, postage, address verification, and USPS tracking in the per-piece price
- You want Every Door Direct Mail (EDDM) for carrier-route coverage at a flat published rate
- You do not want a minimum order or a setup fee on published packaging
Sendvo is the wrong pick when:
- You need a full-service agency to invent strategy and creative for you
- Your only need is an API for high-volume transactional statements and checks from inside a SaaS product
- Your whole program is CRM-event triggers and you do not need map-based local farms or a prepaid operator workflow
What does postcard mailing software need to do?
| Job | What “good” looks like | How Sendvo handles it |
|---|---|---|
| Audience | Map, ZIP, or owned list; bad addresses caught early | Map, ZIP, county, state on Local; CSV list upload on Operator and Growth; CASS verification before charge |
| Design | Templates or upload; proof both sides | Browser editor, templates, PDF upload; proof before send |
| Cost | Exact total before press | Prepaid credits (1 credit = $0.01); campaign review shows the total |
| Send | Print + postage without a separate vendor chase | Same workflow; Local Standard Class 4×6 starts at 92 credits ($0.92) |
| Track | Piece-level USPS visibility | IMb tracking events from print toward in-home |
| EDDM | Carrier-route coverage without a named list | Flat $0.65 per EDDM postcard across Local, Operator, and Growth |
| Repeat | Triggers when the stack already has the event | Zapier, Make, or api.sendvo.io on plans that include automation / API access — confirm in the app |
Plain pricing (September 2026 public rate card)
Plans
- No setup fees. No minimum order on published packaging.
- Local plan: $0 / month. Guided geographic sends (map, ZIP, county, state).
- Operator: $499 / month — adds CSV list upload, team access, automated triggered mail.
- Growth: $999 / month — adds sequencing, approvals, integrations, API access.
Per-piece rates
- Targeted 4×6 postcard (Local): 92 credits ($0.92), includes postage, print, address verification, and tracking as shown in campaign review.
- EDDM: flat $0.65 per postcard across Local, Operator, and Growth.
- Exact workspace rates appear in campaign review before send.
How Sendvo compares on the jobs buyers ask about
Vs Lob
Lob is API-first for transactional and programmatic mail. Sendvo is operator-first for marketing campaigns: audience, design, proof, credits, USPS tracking, without requiring engineering. If your team is not writing mail into a product, Sendvo is the closer fit.
Vs CRM-trigger platforms
Some tools optimize for “when a CRM event fires, send a postcard.” Sendvo optimizes for self-serve local and list campaigns — map / ZIP on Local, CSV on Operator+, prepaid credit total before approve, and USPS tracking in one workflow. If the campaign starts from a geography or a prepared list, that is the Sendvo job.
Vs a local print shop
A shop can print. Sendvo keeps audience, creative, price approval, and USPS tracking in one send.
Direct answers
What is the best postcard mailing software for a small local team?
The best fit is usually self-serve software with no minimum order, clear per-piece pricing, audience tools, and USPS tracking. Sendvo is built for that job: build the audience, design the card, approve the credit total, send, and track.
Can I send one postcard, or do I need a bulk order?
Published Sendvo packaging has no minimum order. Campaign review shows the eligible count and exact credit cost before you approve.
Does postcard mailing software include postage?
On Sendvo, the targeted-mail per-piece credit rate includes USPS postage, print, CASS address verification, and tracking as shown during campaign review. EDDM uses its own flat $0.65 rate.
Does Sendvo support EDDM?
Yes. Every Door Direct Mail is available for carrier-route coverage without a named recipient list. The published EDDM rate is $0.65 per postcard across Local, Operator, and Growth. See Every Door Direct Mail.
Can I trigger postcards from HubSpot, Shopify, or Salesforce?
Sendvo does not claim a native HubSpot, Salesforce, or Shopify app on the public integrations page. Events can reach a reviewed Sendvo campaign through Zapier, Make, or api.sendvo.io on plans that include automation or API access. Confirm the exact path and plan access in your account before production use. See integrations.