Direct mail cost and ROAS calculators.Plan the break-even point.
Use the direct mail cost calculator or EDDM cost calculator to estimate a campaign from the selected format, quantity, plan, and Sendvo’s published rate card. Then use the break-even ROAS calculator to find the attributed revenue, orders, revenue per mailed piece, and return required for the campaign to cover its mailing cost.
Rates reviewed: September 1, 2026. Estimates use the current Sendvo public rate card.
Model one month of campaign cost.
This estimate uses Sendvo’s public rate card. It is not a final campaign quote.
Calculate the revenue required to break even.
Use contribution margin, not gross revenue alone. Keep your internal assumptions separate from observed campaign results.
Choose the worksheet you need.
Each path is an educational article. Copy the inputs into your own worksheet or planning system.
Build a break-even ROAS worksheet.
Organize campaign cost, revenue or contribution, response assumptions, and the point where the campaign covers its cost.
Use the ROAS calculator ↑List the campaign cost components.
Separate planning assumptions from the current Sendvo rate card and the exact total shown during campaign review.
Read the direct mail cost guide →Review postcard mailing cost →
Set a measurement window.
Define when response counting starts, when it stops, which sources count, and when the team reviews the result.
Open measurement guidance →Plan a comparison group.
Document the holdout rule, assignment method, sample constraints, response source, and analysis date.
Open holdout guidance →Separate evidence from inference.
Connect response sources and tracking joins while keeping delivery, response, conversion, and revenue claims distinct.
Open attribution guidance →Use the current rate card.
Review public plan fees and mail rates on Pricing. The exact campaign total appears before sending.
Review Sendvo Pricing →The calculator uses published Sendvo rates. It is not a saved forecast, account-specific quote, tax calculation, or financial recommendation.
Start with facts, then add assumptions.
Use published rates where they apply. Label internal business assumptions and keep them separate from observed campaign results.
Know what the estimate includes.
How does the direct mail cost calculator work?
Choose targeted mail or EDDM, enter the number of pieces, then choose a Sendvo plan and format. The calculator multiplies the quantity by the current published per-piece rate and adds the monthly plan fee.
Can I use this as an EDDM cost calculator?
Yes. Select EDDM, enter the number of pieces, and the calculator uses the current published Sendvo EDDM rate to estimate mail cost and first-month total.
Does the estimate include the monthly plan fee?
Yes. The calculator shows the mail cost and monthly plan fee separately, then adds them for a first-month total. The Local plan has no monthly plan fee.
Is the calculator result a final campaign quote?
No. The calculator uses the current public rate card. Campaign review shows the exact total before sending, using the workspace rate and eligible recipient count.
How does the direct mail ROAS calculator find break-even revenue?
The calculator divides campaign cost by contribution margin as a decimal. A $1,000 campaign with a 40% contribution margin needs $2,500 in attributed revenue to break even, which is a 2.5x ROAS.