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Free direct mail calculators

Direct mail cost and ROAS calculators.

Find your break-even.

Price a send with the direct mail cost calculator or EDDM cost calculator, using Sendvo’s published rate card. Then find the revenue it needs to break even.

Price a send Find break-even ROAS
  • Free to use
  • No sign-up
  • $0 setup fees

Direct mail cost calculator

Model one month of campaign cost.

This estimate uses Sendvo’s public rate card. It is not a final campaign quote.

Mail path
The Local plan sends 4×6 postcards only.
Estimated mail cost $920.00 $0.92 per piece

1,000 × $0.92 for 4×6 postcard

Monthly plan fee
$0.00
First-month total
$920.00

Campaign review shows the exact total before sending.

Start freeSee the full rate card

Direct mail ROAS calculator

Find the revenue that breaks even.

Use contribution margin, not gross revenue.

Every cost the send must recover.
Percent of revenue left after variable costs.
Break-even revenue $2,500.00 2.50x ROAS

$1,000.00 ÷ 40.00% contribution margin

Whole orders required
20
Revenue per mailed piece
$2.50

A planning estimate, not a forecast of response or revenue.

Set a measurement windowEstimate campaign cost

Mail delivery time planner

Plan the in‑home window for a drop date.

USPS sets a standard for each ZIP code pair. Look yours up on the USPS transit time map.

When the mail enters USPS.
First-Class Mail runs 1–5 days.
The slow edge of your ZIP pair.
How long you count responses.
Estimated in-home window —
Response counting ends
—
Suggested review date
—

Skips Sundays. Not a delivery guarantee.

Start freePlan the response window

Calculator FAQ

Know what the estimate includes.

Need every rate? See Sendvo pricing.

Rates reviewed: September 1, 2026. Estimates use the current Sendvo public rate card.

How does the direct mail cost calculator work?

Choose targeted mail or EDDM, enter the number of pieces, then choose a Sendvo plan and format. The calculator multiplies the quantity by the current published per-piece rate and adds the monthly plan fee.

Can I use this as an EDDM cost calculator?

Yes. Select EDDM, enter the number of pieces, and the calculator uses the current published Sendvo EDDM rate to estimate mail cost and first-month total.

Does the estimate include the monthly plan fee?

Yes. The calculator shows the mail cost and monthly plan fee separately, then adds them for a first-month total. The Local plan has no monthly plan fee.

Is the calculator result a final campaign quote?

No. The calculator uses the current public rate card. Campaign review shows the exact total before sending, using the workspace rate and eligible recipient count.

How does the direct mail ROAS calculator find break-even revenue?

The calculator divides campaign cost by contribution margin as a decimal. A $1,000 campaign with a 40% contribution margin needs $2,500 in attributed revenue to break even, which is a 2.5x ROAS.

How long will mail take from ZIP code to ZIP code?

USPS sets a service standard for each 5-digit ZIP code pair, so the answer depends on the origin and destination ZIPs and the mail class you use. First-Class Mail standards run 1–5 days. Look up your exact pair on the USPS transit time map, then enter that range in the planner above.

Does the delivery time planner guarantee a date?

No. USPS delivery time is not guaranteed, and the planner excludes Sundays and does not model federal holidays. It turns the transit range you supply into an in-home window, the date response counting ends, and a suggested review date.

More: Sendvo pricing · Response rates · Resources

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